Avitage

AUGUST 1, 2012

This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it. What does that mean, “use social media”? What does that mean, “use social media”? Is Twitter or Facebook the image you carry?

Social Media 120

Social Media Media RSS Aggregators 120

Avitage

JUNE 8, 2014

The points here take nothing away from the fact LinkedIn is an important social platform, especially for personal use and content publishing. This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content.

Google 120

Google Paid Search Agency Companies Content 120

Avitage

MARCH 26, 2012

For marketers who have embraced the publishing mindset in support of inbound and content marketing strategies, execution has emerged as the new barrier to success. You have shifted content focus from vendor and product collateral, to customer educational content. Keeping up with demands for content is daunting.

Lead Ranking 120

Lead Ranking Barriers Content Custom Publishing 120