Content and Twitter - B2B Marketing Zone

The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Why Facebook over Twitter and LinkedIn, you may ask? You won’t believe number three…OK, there is no number three.

Social Media

Social Media Social Marketing Demand Generation Agencies B2B Marketing

The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Why Facebook over Twitter and LinkedIn, you may ask? You won’t believe number three…OK, there is no number three.

Social Media

Social Media Social Marketing B2B Marketing Demand Generation Agencies

WTF Does John Cleese Know About Content Marketing

ANNUITAS

AUGUST 11, 2015

*This is a repost from Michael Brenner - one of our favorites from this year and who doesn’t love Content Marketing World and John Cleese? In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?”.

Content Marketing

Content Marketing Storytelling Content Paid Search Agency

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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Who Are Your B2B Buyers?

ANNUITAS

OCTOBER 7, 2014

What types of content they consume? Not knowing where your buyer consumes content or their preference for content format will significantly hinder your content marketing effectiveness. Your buyers just aren’t on Twitter. After all, in the long run, that is your goal in delivering content, isn’t it?

B2B

B2B Sales Cycle Trigger Marketing B2B Sales

Seven Ways to Get The Most Out of Industry Events

ANNUITAS

JUNE 26, 2014

While it might be tempting to grab cup of coffee or catch up on email, you’ll miss the boat if you skip the content. Use Twitter as your event curator -. Use Twitter as your event curator -. Monitor the event on your social media platform of choice, or simply go to Twitter search and type in the event hashtag.

Peer-to-peer

Peer-to-peer Demand Generation Agencies Demand Generation Conference

How Social Media Can Help B2B Marketing Teams Hit Growth Goals

ANNUITAS

SEPTEMBER 15, 2020

Social media has been around since 1997 , but it didn’t explode in popularity until 2006. Business-to-consumer (B2C) companies have harnessed social media in a huge way. There are some common misconceptions about social media in B2B marketing that I’ve found prevent teams and leaders from even trying. It is and it isn’t.

Social Media

Social Media Social Marketing B2B Marketing Top of Funnel

Two Reasons Your B2B Marketing Programs Are Failing

ANNUITAS

JUNE 11, 2015

Demand Process considers all elements that drive and convert demand at a people, process, content and technology level, and it spans both marketing and sales interactions with the buyer. Content marketing, email nurturing, etc., Maybe you’ve got a great social media plan, but are your buyers even using Twitter?

Enterprise Management

Enterprise Management Planning Work Management Demand Generation

Put The Phone Down – I’m Not Ready

ANNUITAS

JULY 16, 2015

Yesterday I received a call from a California extension two minutes after I downloaded a piece of content from a California-based organization. Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.). However, sales teams, please use them wisely or their power will backfire on you.

Buyer's Journey

Buyer's Journey Customer Satisfaction Buyer Intent Forrester

The B2B Sales Role in the New Buying Process

ANNUITAS

APRIL 11, 2011

The conference was full of great content and information on the state and the future of B2B Sales. Social media has played a pivotal role in the shift of the B2B buying process. Like never before, buyers can access information via the web, social sites, Twitter and blogs. Conference in San Francisco and I’m glad I did.

Top of Funnel

Top of Funnel B2B Sales Buy Process

B2B Events in 2015 – Where to Go and How to Learn

ANNUITAS

FEBRUARY 19, 2015

If you are going to have your laptop open, then set it up to monitor the social media feeds at the event. Take a look at the Twitter feed from the event and sort through the ideas that your fellow attendees thought good enough to share, then interpret them for your team in the context of your company. Unsure what to present?

B2B Thought Leadership

B2B Thought Leadership B2B Thought Leadership Salesforce.com

Interview with Ardath Albee, CEO of Marketing Interactions

ANNUITAS

FEBRUARY 9, 2012

You can follow Ardath on Twitter at @Ardath421. AG: Content marketing is a hot topic and like many other hot topics today definitions vary and everyone wants to jump in and give their own spin. As a leader in this space, please define once and for all – what is content marketing? It is also the way people learn and share.

Interactive Marketing

Interactive Marketing Work Management Marketing Management Emarketing

Interview with Adam Blitzer, Co-founder and COO, Pardot

ANNUITAS

AUGUST 9, 2011

Blitzer: I think social is inevitably becoming a bigger part of the buying process, so it’s going to make its way into marketing automation tools as well. We’re expecting to see growth in two areas of social. The first is the social as lead gen, or basically using social profiles to obtain more information on a prospect.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management Co-Registration

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

JULY 17, 2012

To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process. Very simply, I tell buyers they need people, process, data, content and technology — in that order. My job is to get someone to buy.

Eloqua

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

JULY 17, 2012

To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process. Very simply, I tell buyers they need people, process, data, content and technology — in that order. My job is to get someone to buy.

Eloqua

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services

B2B Marketing Zone

ANNUITAS

The Real Truth About B2B Marketing And The Social Media Platforms You Need

The Real Truth About B2B Marketing And The Social Media Platforms You Need

Webinars

Trending Sources

WTF Does John Cleese Know About Content Marketing

Webinars

Who Are Your B2B Buyers?

Seven Ways to Get The Most Out of Industry Events

How Social Media Can Help B2B Marketing Teams Hit Growth Goals

Two Reasons Your B2B Marketing Programs Are Failing

Put The Phone Down – I’m Not Ready

The B2B Sales Role in the New Buying Process

B2B Events in 2015 – Where to Go and How to Learn

Interview with Ardath Albee, CEO of Marketing Interactions

Interview with Adam Blitzer, Co-founder and COO, Pardot

The Sales Perspective – An Interview with Jill Rowley of Eloqua

The Sales Perspective – An Interview with Jill Rowley of Eloqua

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