Trending Sources

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. traffic twitter

The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Why is it so important to avoid Twitter bad practices? JJDollarSubDay.

3 Social Selling Templates for LinkedIn and Twitter Messaging

Sales Prospecting Perspectives

With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. Sales reps appear to overly curate content, never share their personal opinions, and if they ever reach out to someone one-to-one, they lead with their pitch and immediately turn off potential prospects.

10 reasons why Twitter is content marketing’s best friend

grow - Practical Marketing Solutions

Twitter is much more than “what I had for breakfast.” ” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. social media. content.

Why You Should Consider Using Twitter for B2B Leads

Act-On

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. B2B marketers who use Twitter generate twice as many leads as those who don’t. – Social Media Today , 2014. Brad said he is not a social media expert.

10 People You Should Follow on Twitter if You’re in Marketing

Act-On

Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. In order to help you cut through the craziness, we’ve compiled a list of 10 marketing leaders (in no particular order) who are killing it on Twitter. 1.

4 Ways to Find Marketing Qualified Leads on Twitter

KoMarketing Associates

This week, we’re happy to welcome a guest post from Socedo’s Teena Thach, social media and marketing specialist. You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. Let’s take a look at using Twitter for B2B marketing leads: 1. You’re looking for social media users who are active.

The Top #Nifty50 Women Writers on Twitter for 2013

Webbiquity

Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. When the timing is right, the #Nifty50 will be expanded to include an element of social good—the #Nifty50 Kids project , which will provide access to advanced technologies for low-income children.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. social media. content.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Facebook.

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29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? To grow your company’s Twitter following? Utilize Twitter advertising? Get the most out of Twitter search?

The best automagical Twitter following tools for your business

Biznology

Over the last few weeks, I have been sharing my tools and processes with you.  If you haven’t read them yet, be sure to check out  Social media content discovery and curation for the win ,  Your social media marketing automation solution ,  My online influencer research and engagement process , and  Tools I use to amplify social campaigns. More on that later.

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the  2015 B2B Content Marketing Trends  report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Well, they’re probably looking at the results of their B2C colleagues in content marketing. Ann Handley.

Twitter Vine in Small Business Marketing

Biznology

With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app.  So, how do you get started?  Twitter Vine is an application that allows Twitter users to create and post six-second looping videos. So how can small business owners make the most of this trending social media app? Setting up Twitter Vine. Buzz Feed.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. social media. content.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.

The Ultimate Twitter Profile [Infographic]

Vertical Response

Whether you’re the cream of engagement crop on Twitter , or just getting started, knowing how to put your best tweets forward is essential for social media growth. But crafting retweet-worthy content isn’t the only key to unlocking the kingdom of Twitter engagement. Read, repeat and retweet: © 2013, VR Marketing Blog. All rights reserved.

Do I need two Twitter accounts?

grow - Practical Marketing Solutions

Do I need to have two Twitter accounts?” What is the proper balance between personal and professional outreach on Twitter?  If you are using an account to promote company and client content, is it also appropriate to carry on conversations on a personal level about sports, a great recipe or your favorite charity? Twitter can work exactly the same way. Yankee Fan.

20 Twitter Tricks for B2Bers Who Want to Up Their Game

Act-On

Want proof of how fast social media evolves? Here: Twitter is old school. That’s not an entrenched belief, but I’m sure you’ve heard a rumor or two of how Twitter has been losing ground over the last year. I’m thinking of when Fizzle pondered if Twitter was still effective (they concluded it was ), or when The New Yorker wrote about “ The End of Twitter ” due to its management woes. Compared to rapid-growth social media networks like Snapchat, Twitter is in kinda shaky territory. But at the same time… Twitter’s influence is potent. link].

The Twitter strategy shift and what it means to you and your business

grow - Practical Marketing Solutions

Twitter is at a crossroads … and it might be leading down a controversial new path. ” In other words, Twitter will start choosing what you see in your timeline based on what is trending, or what it thinks you might like to see. mentioned that Twitter strategy is at a crossroads. Breaking Twitter. As any active Twitter user knows, news breaks on Twitter.

Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire

Biznology

I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai. Unlike Crowdfire and SocialOomph, ManageFlitter has found the best Twitter TOS loophole: Remote Action Management. ManageFlitter. Simple. Crowdfire.

10 Ways to Say “Thank You” on Twitter

grow - Practical Marketing Solutions

by Jorge Gonzalez del Arco, {grow} Community Member. A few weeks ago I was surprised to find that one of the most influential bloggers on the social web replied to me on Twitter to say “thank you” after I had shared one of his posts. Let’s be honest: people don’t say “thanks” very often on Twitter. 10 ways to say “Thank You” on Twitter.

49 Noteworthy Social Networking Stats and Facts

Webbiquity

Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. Social Media Examiner ).

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5 Ways User-Generated Content Amplifies Your Social Media Strategy

B2B Marketing Insider

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. So, whether you strive to connect with a few customers or millions, it’s time to move your marketing efforts to platforms, like Twitter, Facebook, and Snapchat. And with social media, content emerges. Social Media Social Media Campaigns

Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter? Twitter Traffic Is Significantly Understated.

B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter

Biznology

We grow social networks expecting opportunities to create meaningful business relationships. Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Twitter. It’s like Facebook for B2B.

Social Pro Case Study: Developing a Following on Twitter

Haley Marketing

As we take a weekly look at the case study for 365 Healthcare Staffing, we are breaking down the information into individual social media outlets. Last week, we went in depth on Facebook   while this week, we are taking a look at the growth and strategies on Twitter while sharing some ideas for improving in 2016. Twitter. One great aspect of twitter is the use of hashtags.

How B2B brands approach Twitter

The B2B Research Blog

Social media has become a bit of an obsession for me. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. Analysing the number of Twitter followers reported in this study reveals five types of corporate account based on success: Most (43 per cent) are Dabblers (<250 followers). It harvests data from a user’s social media accounts and crunches it to establish three characteristics: The number of people actively engaging with the user. Noting their behaviours. The Chameleons.

Mute Represents Everything Wrong with Twitter Today

Digital B2B Marketing

Finally, you can mute on Twitter. Everything that’s wrong with Twitter has been fixed confirmed. The only reason Twitter needs a mute button is the platform’s addiction to reciprocity. You share my content, I’ll share yours! How Mute Works on Twitter. Here is the announcement from Twitter. ” What Twitter Needs To Do Instead.

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. To succeed on the Internet today, you have to create content that ignites and that takes an audience. It is really, really hard to get content to move. focus on Twitter. Why Twitter? Mining Twitter Lists.

3 Twitter best practices that unlock business success

grow - Practical Marketing Solutions

Here is one of the most common business inquiries I receive: “I am about to launch a (business/book/seminar) and want to use Twitter to do it. Twitter probably won’t work to help your business unless you follow three best practices first, and this is enough to stop most people in their tracks. Your Twitter audience is generally made up of “weak links.”

The Future of Twitter

grow - Practical Marketing Solutions

Twitter is at a crossroads. It’s in the process of becoming a public company which will inevitably affect how they monetize, where they monetize, and perhaps even influence the type of content they are willing to allow on the site.  A bastion for free speech, how will Twitter react when Wall Street pushes back on controversial content? Twitter is at a crossroads.

How to Use Twitter Audience Insights for Your Content Strategy

Fathom

Digital content is becoming more and more audience-focused – finally. We’re learning that the best way to create effective, engaging content is to figure out what your target audience wants so you can provide it. Twitter is one example of this, since it recently introduced its own Audience Insights – a tool to help marketers better understand their key audiences on the channel.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) to the masses. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Twitter Profile :  @Intel. Enjoy! . 1.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time.

Social media giants tighten their grip on small content producers

grow - Practical Marketing Solutions

The digital age is supposed be the era of the solopreneur, allowing ordinary human content producers like you and me to start their own online media empire. Popular social media platforms have tightened their grip on user generated content. A few years ago, Facebook limited your business/fan page reach in exchange for payment. The squeeze on content producers .

15 People Every B2B Marketer Should Follow On Twitter

Digital B2B Marketing

As a B2B marketer, it is easy to find people to follow on Twitter, right? Big names in B2B marketing, content marketing and social media seem to be everywhere. They will add the variety and perspective your Twitter stream just may be missing. B2B Digital Marketing | Strategic Communications, Content, Design, SEO & Social Media. Ryan Skinner @rskin11.

Tweet like Guy Kawasaki for Twitter success

Biznology

Here are some of the least flattering blog posts, including Dear Guy Kawasaki, You Tweet Too Much , Guy Kawasaki is too ‘popular’ to stop autotweets during Boston bombings , Andrew Goodman to Guy Kawasaki: You are Ruining Twitter! ,  Is Guy Kawasaki Singlehandedly Ruining Twitter? Too many people mistake Twitter to be geographically-limited — and maybe it is.

100,000 Twitter followers. Now what?

grow - Practical Marketing Solutions

I used to document my social media journey by writing a post at each increment of 10,000 Twitter followers on my account. But I recently hit 100,000 Twitter followers so I thought this would be an appropriate time for a momentary zig from the regular content on {grow} to reflect on how I am keeping up personally with what has become a social media tsunami.