Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? If I am using my account to promote company and client content, is it also appropriate to carry on conversations on a personal level about sports, a great recipe or my favorite charity? At its heart, Twitter is a business networking tool … which is what many companies and individuals don’t understand. Twitter can work exactly the same way. If you are in that category, you either have to not be mean and sucky or not use Twitter. MORE >>

Social media has become a bit of an obsession for me. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. Analysing the number of Twitter followers reported in this study reveals five types of corporate account based on success: Most (43 per cent) are Dabblers (<250 followers). It harvests data from a user’s social media accounts and crunches it to establish three characteristics: The number of people actively engaging with the user. Noting their behaviours. The Chameleons. MORE >>

There are lots of success stories and case studies documenting business success through Twitter. 1) Using Twitter search and other simple listening tools, monitor real time conversations about your brand that can assist your marketing and management teams in seeing what is really being about your company today. There 2) Customer service is a popular use of Twitter by many companies and other organizations. When people are “calling you” on Twitter, are you picking up the phone? Websites are still important in the social information eco-system. MORE >>

by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. You see a hashtag and, suddenly, your Twitter feed is popping up with questions and answers around a particular topic. If you’re charged with developing a brand’s social media strategy, creating Twitter chats can be tempting. We consulted with the experts and identified 6 elements you need to consider before launching branded Twitter chats. good Twitter chat needs to be relevant. Twitter. MORE >>

Our final post in the Driving Social Engagement series will focus on Twitter, and how you can incorporate the appropriate social buttons or social links for your business. Twitter is a social network that allows you to scale followers, amplify conversations, and accelerate engagement with 140 simple characters. If your audience lives on Twitter, growing your follower-base will produce broader distribution of brand and communications, richer conversations, and incremental earned media. Is Twitter right. Tale of the Tape: Twitter. MORE >>