Paul Gillin

JULY 18, 2013

The theme of fun runs throughout this e-book, and the content maps perfectly to Marketo’s message that marketing is fun again. The Big Marketing Activity Coloring Book is one of the cleverest pieces of content marketing I’ve seen in some time. B2B Content Marketing marketing Social Media Marketo'

Marketo 50

Marketo Content Marketing Content Social Media 50

Paul Gillin

JUNE 29, 2011

One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name. Also, check out Social Media Quickstarter , a tutorial site aimed at small businesses and launched just this week by Constant Contact. A couple of notable B2B efforts have caught my eye recently that I wanted to share.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JULY 29, 2011

The question of how to measure social media performance, particularly in a marketing context, continues to be one of the industry’s hottest topics. Awareness outlines five priorities that companies should define in becoming a best-in-class social marketer: Measure and Grow Social Reach. Monitor Social Conversations.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

NOVEMBER 24, 2010

The Oracle Social Media Participation Policy applies to. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., Twitter, social networking sites). Social media activities must not interfere with your workor productivity at Oracle, and your personal activities should take place outside of work.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. His advice to social media marketers: “Think big. Here are some notes I took away from the three speakers on my panel.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

DECEMBER 9, 2011

Last week I posted a rant about the failure of CIOs to take a leadership role in their company’s social media strategies. The series is underwritten by IBM Midsize Business , but the content is entirely my own. The employee-focused social network is changing the way the business operates. million customers. million customers.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

JULY 15, 2011

Once the legal department gets involved in approvals, most meaningful content gets sucked out of the article. Burson, which claims to be social media-savvy, did exactly the opposite of what it would counsel its crisis communications clients to do: It clammed up. Do You Need A Social Media Specialist? What’s your approach?

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

AUGUST 1, 2013

Look to this model when summarizing content. Even then, most are struggling to find the skills needed to analyze the deluge of unstructured data like voice, video and conversations in social media. B2B Content Marketing marketing Tips Big Data Executive summary Inverted pyramid' Your outline might look like this: Paragraph 1.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

MARCH 22, 2022

The following content was generated automatically by LongShot. There is a growing trend of using AI to generate content. The benefits of using AI to generate content include being able to create high-quality content quickly and cheaply. As AI technology advances, so does its ability to generate content.

Marketing AI 50

Marketing AI Automation Customer Satisfaction User-Generated Content 50

Paul Gillin

DECEMBER 12, 2013

Social is the Future of Search (Profitecture Blog). These publishers eschew search optimization in favor of creating content that people want to share. Short on content? Brian Solis (right) is one of the most consistently provocative and perceptive analysts in the world of new media and social business.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

JULY 9, 2015

Ninja Guide to Content Creation: Top 10 Writing Tools – Content Marketing Institute. Million Tweets Say About the Best Time to Tweet – Buffer Social. SlideShare Secrets to Stack the Decks in Your Favor – Content Marketing Institute. 15 Habits of Highly Effective Content Marketers – HubSpot Blog.

Hubspot 50

Hubspot Blogger Ideal Customer Profiles Twitter 50

Paul Gillin

JANUARY 26, 2016

I love this content concept, and it’s an idea more B2B marketers could adopt. Contact influencers in your market – or even your own customers or subject matter experts – and ask them for short paragraphs on a topic, then combine that content into an e-book. Download a free copy and find your own favorites.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

JANUARY 16, 2014

About 90% of the content the company posts in social networks is intended to help customers succeed in small business marketing. That’s the secret of content marketing, however you define it. B2B Content Marketing innovation marketing social networks constant contact Small Business Innovation Loft'

Small Business Marketing 50

Small Business Marketing Contacts Ideal Customer Profiles Word of Mouth 50

Paul Gillin

JANUARY 2, 2014

Its research and how-to presentations on SlideShare are an excellent resource for companies that want to get into content marketing. B2B Content Marketing Research Social Media' B2B Content Marketing Research Social Media' Be sure to check out the links to some of the year’s best B2B videos on slide 37.

Stats 50

Stats B2B Marketing Video Marketing Paid Search Agency 50

Paul Gillin

MAY 13, 2016

Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. CMO.com was originally a pure curation model; content consisted of brief summaries of articles and video from other sources on the Web. Bonus points to Adobe for nabbing the domain. Cisco Connected Futures.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

MARCH 1, 2012

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. A spokesman quoted in the story protests that Google+ is simply a social networking layer on top of other services.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said. “We

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

DECEMBER 18, 2011

They range from social shopping to gift recommendations to real-time TV and music sharing. Yet another way to connect groups of people over video chat – but Hangouts also enable the chat participants to share and enjoy digital content like YouTube videos in real time. brings together the social experience of the web and music.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. The series is underwritten by IBM Midsize Business , but the content is entirely my own. North Social’s examples page has plenty more.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. The two most popular social networks – Facebook and LinkedIn – use similar tools and metaphors to provide strikingly different utility.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

JUNE 4, 2010

Tech Leadership Council’s Social Media Summit. They’ve been cleaned up and expanded for clarity: The Web has always been social. That’s unsettling, because Facebook is to the social Web what Google is to the Web. Media isn’t content. Network sociality is more like a party than a phone call.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

JANUARY 25, 2012

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. Tip #4: Promote everywhere. Use every channel you have.”

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

AUGUST 4, 2011

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

FEBRUARY 7, 2011

But there’s nothing underhanded about CareOne, a nine-year-old company with 700 employees and a philosophy that “There’s no reason to be ashamed of being in debt,” according to Social Media Director Nichole Kelly (right). The number of active participants – or those who regularly contribute content – is in the sub-1% range.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

OCTOBER 11, 2012

LinkedIn is the only major social network that doesn’t permit brands to interact as members. Only people can post content. Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. Success in social channels is all about helping other people.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. That’s good if you can get it, but the reality is that most top executives are still wary about social marketing.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JULY 29, 2013

Critics Ignore Content of Book about Jesus, Attack Author for Being a Muslim. Customer Attack journalism mainstream media Social Media BuzzFeed Fox News Lauren Green Reza Aslan Zealot' Fox News Anchor Totally Outmatched By Religious Scholar Defending His Book On Jesus.

Television marketing 50

Television marketing Public Relations Amazon Youtube 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? They are both the oldest form of social media and also the newest.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JANUARY 24, 2013

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. The book’s initial focus on social listening tactics is somewhat incongruous in that context, but it gets rolling as Lewis moves along.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. AcmeForum ).

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

MAY 13, 2010

People usually call me for help setting up and optimizing their social marketing programs. Every page should also have embedded widgets that make it easy for visitors to e-mail, bookmark, tweet or otherwise share your content. If you’re interested in social marketing, start with the social part. Let your people go.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

DECEMBER 1, 2010

Social Is the Killer App. One memorable point he made is that “social” is a powerful feature of software. Farmville is a mega-hit on Facebook and Zynga has nine other social gaming applications based on classic games like poker and Battleship. Social Is the Killer App. </strong>While Why should you care? “For

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

DECEMBER 16, 2010

I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. See what happens when people apply innovation to the tools they use?

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

MARCH 13, 2012

These “green field” markets are building IT infrastructures around mobile technologies, adopting social media for content distribution and investing in “smart cities” at a faster rate than mature markets, Ng said. By 2018, those countries will outstrip the US on IT spending by nearly $100 billion.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

NOVEMBER 8, 2010

Another is Diigo , a social bookmarking service, I discovered about three years ago that has been my favorite ever since. You can also take a snapshot (essentially a cached image) of a page, which is useful for content that goes behind firewalls after a few days. Tweetdeck for Twitter is one. I have dlvr.it

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

OCTOBER 12, 2011

The series is underwritten by IBM, but the content is entirely my own. The next real social issue we deal with as a nation is executive compensation, and the only way you can justify the pay levels of these guys is to become more analytical. We are at the big bang of social, economic, political and evolutionary change.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

FEBRUARY 27, 2013

I happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. Stop using social media as another kind of fire hose and start using it for listening, which is its most basic value. Social Media Predictions for 2013 from Dell Social Media.

Social Media 50

Social Media Media Facebook Social Networks 50