Marketing Edge

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Stop the “Effortless” Bull About Social Content

Marketing Edge

I’m at the end of my rope on people saying social content is “effortless” “easy” “efficient” (see Roget’s thesaurus for more) to create. Hitting on a single topic in marketing, social media and business communications. Content Marketing Social MediaIt’s. Quick and to the point.

Marketing Tips for 2014

Marketing Edge

I’ve been at this marketing thing for more than 30 years, and into the social space early on, pre-twiiter, pre-YouTube, and so I don’t get all excited about the latest gadget. Hitting on a single topic in marketing, social media and business communications. Content Marketing Social Media 2014 marketing trends marketing social marketing So pardon. Quick and to the point.

What Will Change Social Media in 2012

Marketing Edge

The one constant included in the majority of them is the importance of content. Hitting on a single topic in marketing, social media and business communications. The one constant included in the majority of them is the importance of content. Now now, everyone and their brother has a book out about the latest consultant buzz word “content marketing”. marketing small business social media strategy marketing trends 2012 mobile trends 2012 social media trendsTime 13:22 The year-end blog posts about marketing ideas for 2012 are endless.

Buzz 16

An Experiment in Brand Journalism

Marketing Edge

I covered the South by Southwest Interactive Festival from a mobile perspective because that is the “hot” area for the social web. I am fascinated by location services and what I think are the conservative predictions by web analysts that half of the web connections will be on a mobile device within 3 years. The mobile device is central to social web 2.0 Web In My Pocket.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. social media. content.

Insta Image For Connecting Business and Consumers

Marketing Edge

Images and our attraction to them are not unique to the mobile or social. Hitting on a single topic in marketing, social media and business communications. Images and our attraction to them are not unique to the mobile or social generation. Today, Instagram is among the leading social image sharing sites and it is a platform for image expression. It's a characteristic that businesses are tapping into across the social space. Best ways to use images in a business and gain social status New products and gadgets Live events. Quick and to the point.

Is This What Social Media is Supposed To Be?

Marketing Edge

We, and I say we because social isn’t anything without we. We tried something last night that felt like what social media is supposed to be. Hitting on a single topic in marketing, social media and business communications. We, and I say we because social isn’t anything without we. We tried something last night that felt like what social media is supposed to be. It was a night that recognized one of hundreds of groups that contribute content in social. It was a night that recognized one of hundreds of groups. Quick and to the point.

Video Tips For Trade Shows and Conferences

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Challenge Your Answers Content Marketing Uncategorized lead follow-up lead generation trade show marketing trade shows video video marketingYou make a substantial investment to exhibit or event just attend trade shows and conferences. Here’s a way to maximize your return on investment (ROI) from trade shows and conferences. Quick and to the point.

How To Eliminate Voice Over Narration in Video Storytelling

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Home content marketing interviewing reportingHow to interview techniques that lead to great soundbites. Read More. Quick and to the point.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. social media. content.

Furniture Industry A Great Social Media Case Study

Marketing Edge

I’ve spent about a year getting to know the furniture industry as part of my work in content marketing. Hitting on a single topic in marketing, social media and business communications. Content Marketing Social Media furniture sales HPMKT interior design It is a fascinating industry that has gone through significant change in the last 30. Quick and to the point.

Don’t Be A Dummy About Viral Videos

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Sales video Think About This video content video content marketing viral videoA classic icon can be a catalyst for viral videos today.   The icon comes Read More. The post Don’t Be A Dummy About Viral Videos appeared first on Give It A Think. Quick and to the point.

Show & Tell

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Sales video Video Production content marketing storytelling video content marketingAn example of using video to tell a story. Quick and to the point.

Getting Most From Brand Journalism

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Content Marketing Strategy brand journalism Brand Journalism can help a company escape the shackles of typical marketing by being a part of the bigger picture. Finding ways to talk about the issues surrounding an industry that a company serves. Quick and to the point.

Inside HP Software Social Media

Marketing Edge

Corporate America is getting comfortable with social media. Not every company, and surely not in every situation, but a year after the spike of Facebook and Twitter, and 18 months after social media contributed to the election of a President, social media is finding a spot in the processes of many Fortune 500 companies. HP Software has been active in social media.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. social media. content.

8 Point Social Communications Checklist – Is Social Right For Your Association

Marketing Edge

In an open discussion yesterday during a panel on social media at the Midwest Society for Association Executives , the question was asked how to determine whether to be in social space. This led to a larger conversation about content, because I believe content is a prerequisite to participating in social spaces. check the video of a mechanic working on a car.).

Keys to Integrating Content That Motivates Audiences

Marketing Edge

Time 21:34 The second part of the three part conversation with Laura Fitton aka @pistachio from Hubspot[link] Digital content is the ingredient for all types of digital. Hitting on a single topic in marketing, social media and business communications. Time 21:34 The second part of the three part conversation with Laura Fitton aka @pistachio from Hubspot[link] Digital content is the ingredient for all types of digital marketing, online or off. Quick and to the point. For example, a video case study can be edited into separate clips that address a focused issue.

San Diego Chargers Do Social Media Right

Marketing Edge

Social media is at its best when people come together. That was the case when I met Joel Price, the manager of interactive services for the NFL’s San Diego Chargers at the February meeting of the Social Media Breakfast San Diego. Link to video for embed code – San Diego Chargers Do Social Media Right from Albert Maruggi on Vimeo. Flickr. Twitter. Facebook. Forums.

What Will Change Social Media in 2012

Marketing Edge

The one constant included in the majority of them is the importance of content. Hitting on a single topic in marketing, social media and business communications. The one constant included in the majority of them is the importance of content. Now now, everyone and their brother has a book out about the latest consultant buzz word “content marketing”. Blog Post marketing small business social media strategy marketing trends 2012 mobile trends 2012 social media trendsTime 13:22 The year-end blog posts about marketing ideas for 2012 are endless.

Restaurants are Social by Nature

Marketing Edge

Time 31:38 I love the Twitter cliche used by most every CEO skeptical of social media, “Who cares what you had for lunch.” In the case of restaurants, they all care that diners tweet their. Hitting on a single topic in marketing, social media and business communications. Time 31:38 I love the Twitter cliche used by most every CEO skeptical of social media, “Who cares what you had for lunch.” In the case of restaurants, they all care that diners tweet their breakfast, lunch, and dinner to their hearts content. Quick and to the point.

Do They Teach This is Marketing School?

Marketing Edge

Be the carrier of valued (entertaining) content, then the subject of the piece is the premium product you now desire and can purchase. Be the carrier of valued (entertaining) content, then the subject of the piece is the premium product you now desire and can purchase. Tags: marketing social marketing Tshirt war viral video It’s a classic a case of hip-notic marketing.

Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You

Marketing Edge

DOT 1 - Social media recognizes, even rewards candor and honesty. More news media mentions and coverage in social media. It’s a combined conference with strategic and tactical workshops on using online marketing, PR and social media. Tags: social media PR marketing public relations business marketing Let’s connect some dots. will respond favorably.

Keeping a social network rolling, America’s RV community

Marketing Edge

It struck me as we walked up and down the rows of motor coaches counting the different license plates, that we were standing in the middle of a very large, very diverse social network. Given all these ingredients it is a natural for RV social networks to flourish online. There are also so many events, and rallies as the community calls them, that user generated content is a natural.

Will Social Media Imbalance Cause Us To Eat Our Young?

Marketing Edge

I caught up with the director of the Pew Internet and American Life Project Lee Rainie after his presentation at the University of Minnesota Social Networks Research and Creative Collaborative. Hitting on a single topic in marketing, social media and business communications. caught up with the director of the Pew Internet and American Life Project Lee Rainie after his presentation at the University of Minnesota Social Networks Research and Creative Collaborative. The lighting was poor in this interview, but the content timely and perhaps a [.].

Five Ways Social Media Will Generate More Leads

Marketing Edge

Of course there are more ways to get attention than headlines, and social media provides many opportunities. In the context of generating leads for a complex type of sale, integrating social media is becoming essential. I’ll define complex sale for B2B and B2C products and services in the following way; in the case of B2B it is usually for business mission critical products and services, like enterprise software, strategic business consulting, and/or decisions that touch many departments in a company and have a significant financial investment. Time 26:57.

Two Major Strategic Corporate Benefits of Social Media in 2010

Marketing Edge

Brogan is president of New Marketing Labs providing strategy and execution of social programs for Fortune 500 and major brand companies. We talked about trends in social emedia and how corporations are incorporating social media into their processes. I use the term processes here because it is inaccurate to single out a business function say marketing or customer service. Social media impacts all parts of a company, and last century’s corporate structure, today needs to bend with an increasingly social consumer base. But where is it going?

How Smart is Your Phone and Your Favorite Podcast?

Marketing Edge

All types of programming are available on Stitcher Radio from mainstream CNN to social media’s staple TechCrunch to our very own Marketing Edge podcast. Companies, especially content providers look at the marginal costs to produce podcasts given that the content has already been produced. Time 21:22. Here is some simple math. This next set of numbers is considerably more solid.

Will Advertising Morph Into Something of Greater Value?

Marketing Edge

I jumped into the fray on how will advertising morph in social media when I commented on one of my favorite thinkers, Stowe Boyd’s blog post on syntax for advertising or sponsored tweets. I’ll just pick up here from that post and subsequent comments. just focus on my editorial content and my readers. Social media is about having a stake in each other. Thomas.

Swedish Covenant Chicago – A Thoughtful Social Media Approach

Marketing Edge

Ginther describes the logic, strategy and resources they used to create Swedish Covenant social media programs. Ginther also discusses how they identified resources of physicians to blog and deliver unique content that attracts patients. We get into the details, but nonetheless practical issues of resource allocations for social media programs and whether it helps achieve the hospital’s goals. Social Media No Slam Dunk for Health Care. Checking a box once you create a Facebook Fan Page does not a social media strategy make. Time 23:38. Nurse and Midwifery.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Subscribe to our RSS feed

16,000 Ways to Mess With Twitter

Marketing Edge

In the video, Bill Crobsy, the founder of the Twitter Traffic Machine system, is thrilled about two qualities of his system, 1) it gets 16,000 targeted people to follow you in 90 days and 2) at any time it can get two percent of them to click on a link to content that is automatically generated. The outcome of all these numbers is companies will pay you to drive traffic to their content.

Twitter CRM Embraced by MyTweeple.com

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. The ability to focus on certain individuals among those you are following and who are following you is critical to deliver content that is of value to that segment of your [.]. Tags: PR marketing public relations Social CRM Twitter Twitter CRM Time 26:41 Twitter is, if not the default database for many marketers PR, and communications professionals, a very important repository of individuals and relationships. The ability to focus on. Quick and to the point.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. He doesn’t even like the words social media!

What Corportate Communicators Can Learn From the Super Bowl

Marketing Edge

learned more about social media by watching the game. There is an old expression people would use to convey that the product or experience they had was mediocre, it goes, “It was nothing to write home about.&# Isn’t that the antithesis of social media, I must give you something to write home about. And if they lost, their decisions would still be the ingredients of our content. This is the essence of being a social company, not just implementing social tactics, but truly being a social company. That’s right talk. What Da? Who Dat?

The Attraction of Third Tribe Marketing

Marketing Edge

Their views about how communities are formed, how new tools are helping companies become social and not just use social tactics, and how value is established in a world with instant access to information and millions of content contributors instead of dozens of information gate keepers. Tags: marketing social network social marketing social relationship Third Tribe Marketing Boo Hiss. My first peak under the members’ hood on The Third Tribe does reveal some aspects of making money online.

SxSw What’s it Good For?

Marketing Edge

It was for music and film the primary focus of the festival for years, and now it is for the world of social interactive media. Let’s put celebrity in perspective, SxSw is not the Oscars, but social media is getting its celebrities. Some traditional celebrities enjoy being a part of the SXSW social stream. The Twitter trend spikes when Chris Brogan walks into a room or when #secretwinetasting signals, the King of Social Media, Gary Vaynerchuk is pouring into, and for, a party, this one was at Big Omaha. South by Southwest a place to see and be seen for sure.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? That’s not very green. Nice post!

One Way to the New Mass Market

Marketing Edge

Now the bad news, the path to reach them is through 1 percent of the people that participate on-line in social media – content creators, commenters, and communities. Huba is a keynote speaker at the NewComm Forum, a three day conference, April 20-23 in San Mateo, California, full of interesting learning about the application of social strategies in business, non-profit, and government, and as always excellent networking. One of the interesting parts of this conversation with Huba is when she refers to social media as the “ canary in the coal mine ” for many companies.

Strong Social Media at Top Two Best Hospitals

Marketing Edge

Is it a coincidence that the top two hospitals on US News and World Reports honor roll of the best hospitals in the US also have strong social media programs? I'm delighted to make that connection with two friends who do an outstanding job at their respective leadership positions in social media for Johns Hopkins Hospital and the Mayo Clinic. The podcasting is used to educate patients as well as provide content to other media outlets. Elizabeth Tracey is Director of the Johns Hopkins Health Newsfeed and has pioneered podcasting for the large healthcare entity in Baltimore.