DiscoverOrg

JUNE 24, 2016

Take a look at the latest mobile figures: As it stands now, around half of all American smartphone users access interactive content on their phones daily – while shopping, driving, working… even while using the bathroom. Because chances are, your next sale will undoubtedly have a mobile or cross-channel component.

Cross-Selling 136

Cross-Selling Mobile Marketing Correlation Forrester 136

DiscoverOrg

JULY 29, 2016

Schuck: “One of the most frustrating things about a lot of the content currently available on ABM is that it is not actionable. Don’t take our word for it, read the Account Based Marketing eBook here, and keep the conversation going in the comments below or catch us on social media. It is filled with a lot of fluff.

Account Based Marketing 120

Account Based Marketing Practices ABM Multi-Channel 120

DiscoverOrg

JULY 22, 2016

Henry Schuck adds, “One of the most frustrating things about a lot of the content that is available about ABM is that it is not actionable. But, don’t take our word for it, read the Account-Based Marketing eBook here and keep the conversation going in the comment thread or catch us on social media. They are filled with a lot of fluff.

Account Based Marketing 120

Account Based Marketing ABM Marketing Management Advertising Agencies 120

DiscoverOrg

FEBRUARY 19, 2016

There’s no doubt that today’s marketing landscape is lauding the growth of digital marketing in the realm of inbound channels such as social engagement programs, SEO, and content development. However, this doesn’t mean that tried and true Outbound marketing has gone to the wayside. Or does it?

Account Based Marketing 120

Account Based Marketing Lead Ranking Paid Search Agency ABM 120

DiscoverOrg

MARCH 27, 2017

Are they engaged with you, your content or your brand? Tier 1 – Each one gets deep research, a customized plan, personalized content, bespoke campaigns, and lots of one-to-one attention. Marketing then sat down with Sales and CS to decide how to deliver this content to customers, and that’s when came up with the PlayBook.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

DiscoverOrg

MAY 8, 2018

Content subject or topics. Social media metrics. The final touch: Social proof. Finally, to cement your position as a helper (who isn’t creepy), add “social proof”: Show that you have assisted other companies (in the same industry as your prospect, of course) – and offer examples such as stats and case studies.

Cold Calling 241

Cold Calling Work Management Marketing Management Marketing Automation Services 241

DiscoverOrg

MAY 23, 2018

Ask sales and marketing leaders to create a value system for content assets: Assign gated assets a higher score – such as a webinar registration, or an ebook download. I’ll look at the conference roster, and at social media, to see who will be there. Other activities, such as reading a blog, should get a lower score.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

DiscoverOrg

MAY 7, 2019

Content has misaligned messaging , distributed to the incorrect audience (or no audience at all). Intent data is near-realtime information about a prospect’s intent, such as a flurry of web searches, or multiple content downloads on a particular topic. Acquiring new business and company growth go hand in hand.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

JANUARY 20, 2017

High growth companies were also much more likely to have a balanced mix of appointments set from outbound prospecting (including email, social prospecting, cold calling, etc.). It means more custom content. Maybe the content is needed and relevant, but the delivery is one-directional, out of context, and the material doesn’t stick.

Cold Calling 120

Cold Calling Paid Search Agency Companies Account Based Marketing 120

DiscoverOrg

AUGUST 24, 2017

While B2C enjoys its continual evolution of character and color as companies market to an ever-sophisticated internet audience on social media apps, B2B stands in a completely different light. In either sense, whether it’s through big budget research or social media presence, consumers are generally easier to track in B2C.

B2B 191

B2B Buyer Personas B2B Sales B2B Marketing 191

DiscoverOrg

MAY 30, 2018

Develop specific, relevant messaging and content for prospects. Paid advertising on search engines and social channels will build brand awareness and drive a quicker influx of inbound leads. Build an outbound prospecting sequence of emails, phone calls, direct mailers, and social engagement for your target accounts.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270