Digital B2B Marketing

JUNE 30, 2011

We already have two social media camps. On the other are Twitter streams full of conversations in the public stream and sharing of others content. We need an Organic Social Media movement and we can learn from both the benefits and practices of the organic food movement. Organic social media grows out of being social.

Social Media 100

Social Media Organization Terms and Conditions Media 100

Digital B2B Marketing

SEPTEMBER 14, 2011

Automation has made your algorithm, primarily your selection of sources , more important than the content itself. I follow people that, with the addition of automation tools, now share more content than I have time to read, even if they were my only content source. It has disconnected you from your best content sources.

Automation 100

Automation Content Curation Twitter 100

Digital B2B Marketing

JUNE 14, 2011

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. Start incorporating content into your advertising. Social Advertising. And they’re right.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

OCTOBER 11, 2011

Nearly every marketer in every industry has heard the cry “ Content is King “ Even the cover of Ad Age was emblazoned with Content is King last month, complete with a crown. Once a call for change and recognition of a new marketplace reality, Content is King has become conventional marketing wisdom. Social Media.

Marketing Automation Services 100

Marketing Automation Services Differentiation Content Paid Search Agency 100

Digital B2B Marketing

OCTOBER 25, 2011

Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? Using bit.ly , you can often see this as well as a wealth of other information, such as what content someone shares and even what accounts they manage. How much traffic do publishers and social media A-listers drive?

Social Media 100

Social Media Traffic Media Twitter 100

Digital B2B Marketing

OCTOBER 11, 2011

Nearly every marketer in every industry has heard the cry “ Content is King “ Even the cover of Ad Age was emblazoned with Content is King last month, complete with a crown. Once a call for change and recognition of a new marketplace reality, Content is King has become conventional marketing wisdom. Really folks?

Marketing Automation Services 100

Marketing Automation Services Paid Search Agency Differentiation Content 100

Digital B2B Marketing

AUGUST 7, 2012

Inbound marketing is all about your content, right? If you use the components of inbound marketing I have shared or the common definition centered on content, social and search, content is at the core. Content is definitely one path, and the path most companies traditionally take.

Inbound Marketing 100

Inbound Marketing Planning Paid Search Agency Content 100

Digital B2B Marketing

APRIL 17, 2013

The latest killers are the social media and content marketing stars. Although it is a weak impression, advertising delivers that impression at scale while often pushing towards a marketer’s content. Conveniently, content is the next step. The Content Experience. Advertising is dead (again). Not so fast.

Advertisements 100

Advertisements Advertising Mobile Advertising Webcast 100

Digital B2B Marketing

APRIL 28, 2011

When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Unless your audience cleanly matches a common research segment, there is likely limited information available about what social networks they are actively engaged with.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

APRIL 13, 2011

One of the biggest differences between social media and most other marketing channels is the idea of developing an audience. In social media, starting slowly is wise, starting half-heartedly is foolish. Social programs build momentum slowly, whether through listening and engaging people one-by-one or sharing great content.

Social Media 100

Social Media Media Impressions Social Marketing 100

Digital B2B Marketing

MARCH 12, 2013

” You do not trust your content to tell your story, grow your audience or sell your solutions. Don’t trumpet your content as your communication king, as the key way you connect with your audience, if the real way you connect with your audience comes after they fill out a registration form. Potential Goals for Your Content.

Content 100

Content Comparison Trust Marketing Distribution 100

Digital B2B Marketing

SEPTEMBER 19, 2011

In that light, here are three things I have learned through my increased involvement in social media and starting this blog seven months [.]. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself.

Social Media 100

Social Media Media ROI Practices 100

Digital B2B Marketing

JUNE 12, 2013

Congratulations, you are a B2B content marketer. You have created a great industry blog and library of premium content. You promote your content through search, social, emails, newsletters, even banners. Your content doesn’t tell people how to buy from you or why they should buy from you. As it should.

Lead Scoring 100

Lead Scoring Lead Ranking Buyer's Journey Leads 100

Digital B2B Marketing

OCTOBER 25, 2011

Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? Using bit.ly, you can often see this as well as a wealth of other information, such as what content someone shares and even what accounts they manage. If you know me, you probably know that I am part analyst, [.].

Social Media 100

Social Media Traffic Media Twitter 100

Digital B2B Marketing

AUGUST 11, 2011

More importantly, social media is much closer to an opt-in channel than email. Hand Over Content Control. Your audience needs to be able to control what they receive from you, both the content and the frequency. Although some had good content, because of the volume, it become noise. Filed under: Social Media.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Digital B2B Marketing

APRIL 11, 2013

B2B content marketers are hiding behind false excuses for their content marketing challenges. According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). We said content marketing was cheap.

B2B Marketing 100

B2B Marketing Content Marketing B2B Paid Search Agency 100

Digital B2B Marketing

AUGUST 23, 2011

In social media, marketers buy attention with promotions or discounts. For social media to become an important part of the marketing mix [.]. And research shows consumers expect this from marketers. 44% connect with brands on Twitter for discounts (source).

Social Media 100

Social Media Pricing Price Media 100

Digital B2B Marketing

APRIL 26, 2011

The sponsorship included advertising as well as custom integration of the sponsors content into the site, and allowed a comparison of the performance of various components. Social media links: Even though it is below the fold, the click rate on a link to the client’s Twitter account is 2x the top banner ad.

Advertisements 100

Advertisements Advertising Banner Ads Banners 100

Digital B2B Marketing

OCTOBER 30, 2012

How can B2B content marketers, who are often marketing complex products and need to share a meaningful level of detail, be effective in this environment? Be Brief Attention spans are short, your content should be too. Use bullets, indexes, short paragraphs or formatting to make your content easy to skim. Break it up.

Content Marketing 100

Content Marketing Tips Content Act-On 100

Digital B2B Marketing

JULY 21, 2011

Content Marketing should provide valuable information to your market at large and to prospects at each stage of the buying process. Ideally, your content is easily discovered, naturally making you and your content a resource. But how do people find your content? You believe your audience won’t share content.

Peer-to-peer 100

Peer-to-peer Content Marketing Content Demand Generation 100

Digital B2B Marketing

JUNE 2, 2011

Current marketing wisdom says content should be mapped to buying cycles. Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. It is time to step back from planning content for the buying cycle and focus on Stage Zero Content. Consumable.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

MARCH 25, 2011

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. Curated Sourcing Just as content is curated, sources are curated.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

OCTOBER 11, 2011

Nearly every marketer in every industry has heard the cry “Content is King“ Even the cover of Ad Age was emblazoned with Content is King last month, complete with a crown. Once a call for change and recognition of a new marketplace reality, Content is King has become conventional marketing wisdom.

Content 100

Content Ads Social Media Marketing 100

Digital B2B Marketing

SEPTEMBER 14, 2011

You find a great blog, read regularly, and tweet or share everything posted. So why not automate sharing what you already share, and get a few minutes back each day? On the surface, it seems logical. However, if you are using automation, it likely is having side effects. Automation has made your algorithm, primarily your [.].

Automation 100

Automation Content Effectiveness Social Media 100

Digital B2B Marketing

MAY 30, 2013

Outbound Marketing Seeds Content. Outbound marketing gets your content into more hands, immediately increasing content consumption and increasing potential social sharing. Channels that drive organic sharing of content are a particularly good way to kickstart your inbound marketing program. Delight The Audience.

B2B Marketing 100

B2B Marketing Banners Paid Search Agency Inbound Marketing 100

Digital B2B Marketing

MARCH 15, 2012

Traditionally, inbound marketing has been functionally defined as the combination of search, social and content. Content Is at the Core Content strategy and development is core to inbound marketing. Your content is what makes finding you valuable. The content may be valuable, but the experience is degraded.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 27, 2012

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. There is nothing social about this! Marketers are just turning social into a source of email or telemarketing lists for mass outbound marketing. Social advertisers.

Lead Generation 100

Lead Generation Twitter CPL Cost per Lead 100

Digital B2B Marketing

MARCH 7, 2012

” The most common functional definition of inbound marketing is the combination of search, social and content. However, in a day when content mills and automated curation tools use content to drive search and social traffic , these common definitions of inbound marketing fall short. Social media?

Inbound Marketing 100

Inbound Marketing Customer Satisfaction Curation Broadcasting 100

Digital B2B Marketing

MAY 1, 2012

You are creating great content and your website delivers a great experience with a strong conversion rate. Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

APRIL 25, 2013

In social media, we do the same thing. Here is the problem: As an individual building your own personal brand or as a marketer, you have taken the advice to share other people’s content to heart. I continue to see my own social media usage, and this blog, in part as one (growing) experiment and learning exercise.

RSS 100

RSS Social Media Twitter Traffic 100

Digital B2B Marketing

JUNE 4, 2013

Inbound or Content Marketing. When used with content promotions, email continues to be a cost effective channel for marketers that need more granular targeting. Social Media Advertising. In addition, they need to offer sufficient targeting for the broader marketing efforts of many mid-sized or large enterprise marketers.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

JUNE 23, 2011

Make Social Media About the Social, Not the Media. As Jay Baer put it, you are at “ The Crossroads: Social or Media.&# Social media marketing is becoming a push tactic and you may be dangerously close to acting like a used car salesman instead of the potential partner you want to be. Set Your Content Free.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

JULY 16, 2012

The purpose of B2B marketing is not leads, relationships, content or branding. Social media, mobile, search and local are all irrelevant at the end of the day. Content is King No, increasing profit, free cash flow or the value of your company is king. Calling content king is like saying the king’s chariot was king.

B2B Marketing 100

B2B Marketing B2B Marketing Management Social Media 100

Digital B2B Marketing

NOVEMBER 3, 2011

Proponents applaud the easy exposure and traffic, detractors point to lower quality content being broadly shared and higher sharing volume. Get the Story Out Triberr has a captive audience of bloggers, particularly bloggers that cover social media, and they potentially have a great story that addresses a key complaint about Triberr to date.

Twitter 100

Twitter Work Management CAN-SPAM Paid Search Agency 100

Digital B2B Marketing

MAY 17, 2011

Marketers need to move beyond today’s content for contact information exchange and embrace new ways to drive demand and capture more interested and qualified contacts. It is no longer content or context. Ardath Albee has a great example of buyers driving the new research process in The Contagious Content Challenge.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Leads 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). Being recommended (social media). Being worth discovering and sharing (content). Marketing automation platforms will respond with extended support for social media contact channels.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100