Crimson Marketing

JUNE 12, 2013

As B2B companies reach new levels of maturity in their social media marketing, the savvy ones recognize the golden opportunity available to them by studying what their key competitors are doing through social competitive intelligence. Create Social Media KPIs. You can also find this post on Social Media B2B.

Social Media 100

Social Media B2B Marketing Studies Social Marketing 100

Crimson Marketing

APRIL 24, 2013

I recently read several articles about why CEOs should personally be involved in social media. I am a strong believer that CEOs should support a company’s social media efforts. But more importantly, this content should be repurposed and made readily available for employee use to help ensure the company’s unified voice.

Social Media 100

Social Media Media Paid Search Agency Social Marketing 100

Crimson Marketing

AUGUST 29, 2013

Take a step back to see what your audience is talking about is the first step in creating great content. When you fully understand your audience, you are able to tailor your content to resonate with them. While you are out there creating new provoking content, it is important to keep in mind the main goals of your content strategy.

Content 100

Content Thought Leadership Marketing Mix Viral Marketing 100

Crimson Marketing

SEPTEMBER 30, 2013

Turn social sharing into calls to action. Social media is “about creating long-term relationships with them (the buyer) through compelling content and engaging campaigns.” ” Make your buyer’s social experience more personable by engaging with them, responding to comments, and sharing something of yours.

Campaigns 100

Campaigns Barriers Mobile Marketing Ideal Customer Profiles 100

Crimson Marketing

OCTOBER 1, 2013

Turn social sharing into calls to action. Social media is “about creating long-term relationships with them (the buyer) through compelling content and engaging campaigns.” ” Make your buyer’s social experience more personable by engaging with them, responding to comments, and sharing something of yours.

Campaigns 100

Campaigns Barriers Ideal Customer Profiles Mobile Marketing 100

Crimson Marketing

AUGUST 26, 2013

Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars: Space – What space do you want to own? The first pillar of content strategy is “Space.”

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

JULY 26, 2013

Content marketing is a core part of how you can drive your inbound lead generation funnel. The best marketing mix includes creating the right content for your varying social media networks. . I recently sat down with Rishi Dave to discuss his fascinating insights and experience with content experimentation.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Crimson Marketing

OCTOBER 2, 2014

Make It Easy With Visual Content. Yes, Social Media Can Generate B2B Leads. The better focused your lead gen campaign is to your prospects, the likelier they’ll find relevant content they want, and that will yield higher odds that they’ll convert into paying customers. Bring Your Leads Inbound.

Sales Qualified Leads 100

Sales Qualified Leads Inbound Marketing Social Media High Quality Lead 100

Crimson Marketing

MAY 29, 2013

Content marketing has turned into a booming industry, a $43.9 Content marketing is something we can all do, but nothing something we all understand how to do properly. I recently came across some hilarious information on common content marketing mistakes (as told through comic strips!). billion industry to be exact.

Content Marketing 100

Content Marketing Marketing Management Viral Marketing Content 100

Crimson Marketing

APRIL 16, 2015

Content marketing has reached a pinnacle. Creating more content isn’t the answer anymore. We’ve now entered a world of content overload. 60-70% of #B2B marketing content goes unused #contentmarketing Click To Tweet. 60-70% of #B2B marketing content goes unused #contentmarketing Click To Tweet.

Top of Funnel 100

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 100

Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. They say Google+ is irrelevant.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

JUNE 3, 2013

Content creators can now think of themselves as publishers. It’s not always clear what is the best approach to a winning marketing solutions plan, but here are some fantastic steps to improve your content marketing efforts: 1. Optimize content for multiple channels. Execute your content marketing plan.

Loyalty 100

Loyalty Ad Building Thought Leadership Content 100

Crimson Marketing

OCTOBER 14, 2014

Content Marketing Rule# 74: Take everything into consideration. Sure, one can laugh off the impending Content Shock theory the way Copyblogger did. Already, there are a few brave souls dismissing it as a scary bedtime story for gullible content marketers. So is content shock for real? Image: Courtesy of Shutterstock .

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Crimson Marketing

JANUARY 16, 2014

The future of content marketing lies in the video. ” Can you think of any other content platform that offers you the same exposure? For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.” The post Online Video is The Future of Content Marketing appeared first on.

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Crimson Marketing

MAY 18, 2015

You can establish thought leadership and build awareness through a smart content marketing campaign. Content marketing takes work. Content marketing takes work. – Michael Brenner, former VP of Marketing and Content Strategy at SAP. – Michael Brenner, former VP of Marketing and Content Strategy at SAP.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Social media posts. Guest blog posts.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Social media posts. Guest blog posts.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

NOVEMBER 18, 2013

Understand their buyer journey so you can provide the content they need to help them make informed decisions. Your content marketing department needs its own management system. Find “a managing editor with the skills and experience to develop your strategy and manage your content creation and delivery.” ” 4.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

OCTOBER 8, 2013

A website health check will show what needs to be fixed to get the most from your content. 3 in 5 consumers read branded content while looking at products to buy. 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content. Landing Pages.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Crimson Marketing

MARCH 24, 2014

You can put that knowledge to work in your social media strategy, The post Best Practices from Dell: 3 Ways Your Content Can Give the Most Value appeared first on. We all want to give gifts that are appreciated, and we know what qualities make a gift appreciated. Corporate Marketing'

Practices 100

Practices Best Practices Content Social Media 100

Crimson Marketing

JUNE 26, 2014

One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. In this podcast, Marge shares how Informatica uses a content marketing system to develop a sales pipeline and the technical metrics the company uses to measure demand generation success.

Demand Generation 100

Demand Generation CMO Demand Top of Funnel 100

Crimson Marketing

OCTOBER 29, 2015

User-generated content: Consumers are creating more and more of their own content (e.g. 57% of #B2B marketers rank blogs as the most important content type they create #blogging Click To Tweet. Social commerce: . Social media: . Mobile video: . 29% of video viewing in the U.S. Millennial-targeted marketing: .

Trends 100

Trends Planning Mobile Advertising Verticals 100

Crimson Marketing

MAY 1, 2015

As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.” ” Connecting with your customers throughout all stages of the buyer’s journey requires a diversified content offer. ” 2. .

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

SEPTEMBER 17, 2013

Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn. Provide exclusive content and insight for what’s going on at your company.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

SEPTEMBER 30, 2014

David pulls back the curtain for us in this episode of Moneyball for Marketing, where we see the marketing technology tools and tactics he used to develop Pluribus’ automation, social media and content driven marketing system. Likewise, short form content—small ‘nuggets of data’—are better received than long form content.

Network Marketing 100

Network Marketing CMO Marketing Management Marketing Automation Services 100

Crimson Marketing

JANUARY 21, 2014

Hipster: Less likely than other sharers to use email for sharing content. Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. They share informative content via social networks as well as by email. 90% of content is generated by 2% of Twitter users. How We Share.

Cable 100

Cable Social Networks Privacy Validation 100

Crimson Marketing

NOVEMBER 10, 2015

Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing Strategy 100

Crimson Marketing

JANUARY 23, 2015

Social Media. How many of you focus on measuring your followers and likes on social marketing channels? “A better way to tell if your social media tactics are successful is to measure converting traffic from social sources. . All this signals is an interest in your content, and not always from a qualified lead.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

OCTOBER 15, 2015

Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.” Social Is A Top-Of-Funnel Channel. This was the truth before social evolved. Social Can Only Work For A Few Select Industries. ” 2.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

DECEMBER 18, 2013

78% of CMOs think that custom content is the future of marketing. Social media: Social marketing marketing budgets will double over the next 5 years. Content: Nearly 50% of companies now have content marketing strategies. Content: Nearly 50% of companies now have content marketing strategies.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

JUNE 30, 2015

Buyer personas are the first step to any effective content strategy. Personas are what will help you determine how to tailor content to your buyers. . Important metrics include: bounce rates, organic traffic, page traffic, leads from social media, mobile traffic, conversion rates, and referring sites. Source: MarketingProfs.

Buyer Personas 100

Buyer Personas Conversion Rate Traffic Segmentation 100

Crimson Marketing

JULY 11, 2013

Google+ is absolutely one of the best social media networks available to you. According to GlobalWebIndex, Google+ now has 359 million active users (and counting), more than any other social network besides Facebook. You might be asking yourself why? Google+ is far ahead of Twitter, and light years ahead of LinkedIn.

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

FEBRUARY 5, 2015

Infographics are growing in popularity and becoming a go-to content asset for many B2B marketers. Infographics aren’t just visually pleasing, easy to digest content for your buyers, but they’re also a useful and effective tool when it comes to converting prospects into customers. Content may go viral with infographics.

SEO 100

SEO Viral Marketing Marketing Prospects B2B Marketing 100

Crimson Marketing

APRIL 15, 2015

Popular content research sources for B2B buyers are: whitepapers – 78%. Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet. Of course, do not forget about content marketing. case studies – 73%. Source: Uberflip.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

Crimson Marketing

APRIL 30, 2013

Before joining any groups always review its content. Assess the content of the conversations. Corporate Marketing Other Interesting Topics linkedin seo social media targeted marketing' Scrutinize the group’s activity. Evaluate the proportion of discussions to comments on the comparison charts. Read the full article here.

Linkedin 100

Linkedin Tips Generation Leads 100

Crimson Marketing

JULY 25, 2013

Their domain may have your brand in the title, or might even own your social media name, passing everything off as your business. It is often the same people or networks that consistently create fraudulent content. They can then obtain your reputation on social media platforms and act as you to promote their own brand or product.

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

OCTOBER 23, 2014

Channel Surfing: Omni-channel personalization, Jeff says, represents opportunities to build relationships with buyers, but also challenges content strategy that many product marketing organizations may not realize exists at the top of the funnel.

B2B Marketing 100

B2B Marketing Product Digital Marketing Funnels Paid Search Agency 100