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The Right Customer at the Right time

Cintell

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. The social media landscape offers a virtual goldmine of customer intelligence. The social media landscape offers a virtual goldmine of customer intelligence.

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How to Build a Buyer Persona: a Recipe for Success [Infographic]

Cintell

Your buyer personas will inform social advertisements that allow you to find customers based on their demographics and interests. Buyer personas will also guide your brand messaging and help you create content that will add value to customers and solve their problems. How do you create a buyer persona?

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Want to Deliver an Outstanding Customer Experience? Read On

Cintell

Pay attention to what is being shared on social media. Never provide the opportunity to your customers to turn to social media platforms to vent their frustration. AI can enable auto-responses to customer queries and can also guide your audiences to curated content. Utilize real-time feedback surveys after an interaction.

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29 Ways to Use Your Personas

Cintell

For Content Marketers. Use words and phrases from persona research to ensure your content marketing echoes the voice of your customer. Audit and tag your marketing content by persona to understand where it fits into the buyers journey for your various segments. For Webmasters and Website Content Managers.

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17 Things High-Performing Companies Do to Optimize Their Buyer Personas

Cintell

In addition to internal CRM data insights, extensive external data sources are used to augment internal data, this may include personality attributes, professional details, social indicators, education level, income, and more. Both competitive and industry trend research is conducted at least quarterly. Using personas. Maintaining personas.

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. She loves to write and develop content from ideation, development, production, to promotion.