Content - B2B Marketing Zone

Micro-content — the most important content type you don’t manage

Avitage

SEPTEMBER 19, 2017

Micro-content isn’t widely understood or consciously used. When it is, it’s usually by marketing for social media content. But micro-content may be the most important content type you have, and you probably don’t manage it. Micro-content is simply what the words imply.

Content

Content Social Media Social Marketing Promotion

Objectives-Based Content Strategy Framework

Avitage

SEPTEMBER 27, 2017

With guidance from SiriusDecisions and other analysts firms, many B2B organizations have evolved their go-to-market, messaging and content strategy. They have shifted from a product-based to a persona-based content framework. ” SiriusDecisions, Building a Persona-Based Content Framework.

Marketing & Strategy

Marketing & Strategy B to B Buyer Personas Content

Microcontent — the most important content type you don’t manage

Avitage

SEPTEMBER 19, 2017

When it is, it’s usually by marketing for social media content. But micro-content may be the most important content type you have, and you probably don’t manage it. It can also be source for any new content. Either way, microcontent is an under-used content type.

Content

Content Social Media Social Marketing Google

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

For Sales Blogging and Social Selling – Think Like a Publisher

Avitage

JUNE 11, 2014

The practice of social selling has crossed the chasm and entered the tornado stage. Huffington Post, see Mike Kunkle’s excellent webinar) To fuel this content dependent activity, many are urging sales people to blog, and to become thought leaders. Indeed, isn’t this what we’ve been trying to avoid for 20 years?

Cross-Selling

Cross-Selling Thought Leadership Blogger Network Marketing

Content and Social Media Marketing Predictions for 2011

Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media

Social Media Microsite Planning Social Marketing

Objectives-Based Extension to SiriusDecisions Persona-Based Content Framework

Avitage

SEPTEMBER 27, 2017

With guidance from SiriusDecisions and other analysts firms, many B2B organizations have evolved their go-to-market, messaging and content strategy. They have shifted from a product-based to a persona-based content framework. ” SiriusDecisions, Building a Persona-Based Content Framework.

B to B

B to B Buyer Personas Viral Marketing Content

My customers don’t use social media

Avitage

AUGUST 1, 2012

This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it. What does that mean, “use social media”? Then, you need to deal with social media. I suggest you replace the words social media, with online channels.

Social Media

Social Media Media RSS Aggregators

New Sales Competency – Use Content to Sell

Avitage

JUNE 3, 2015

Those who are not actively and effectively using content to sell are missing an important opportunity to capture a selling advantage, lower selling time and costs, and accelerate successful sales outcomes. An important reason for this limited role, is lack of useful content.

Lead Ranking

Lead Ranking Content Lead Scoring Sales Qualified Leads

6 Competencies for Enterprise Content Strategy

Avitage

JUNE 4, 2014

Traditional content creation methods will not meet use case requirements for customer facing digital content (Tweet this) Lack of effective enterprise content strategy practices has masked this problem. It is also a key reason for poor performing content, and low tactical outcomes.

Enterprise Management

Enterprise Management Marketing & Strategy Content Paid Search Agency

Beware Out-of-context Content Marketing Prescriptions

Avitage

FEBRUARY 14, 2014

Post Header Summary: Content marketing advice outside the context of understanding your business, goals, strategies and plans can be misleading, even dangerous. I’ve stopped reading all content marketing articles that purport to tell me what to do. Two points: 1) What to do is widely understood and generally accepted.

Content Marketing

Content Marketing Planning Content Work Management

Why Google Plus is Our Company Content Hub (and should be yours)

Avitage

JUNE 8, 2014

The points here take nothing away from the fact LinkedIn is an important social platform, especially for personal use and content publishing. This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content.

Google

Google Paid Search Agency Companies Content

Define Your Enterprise-wide Content Use Case Requirements

Avitage

OCTOBER 29, 2013

The objective of a content publishing operations model is to optimize all key content elements. All fit under the grand objectives of optimizing content outputs and outcomes from content investments — including resources, time and effort. And they prefer each type of content format.

Content

Content Verticals Email Campaigns Planning

Define Your Enterprise-wide Content Use Case Requirements

Avitage

OCTOBER 29, 2013

The objective of a content publishing operations model is to optimize all key content elements. All fit under the grand objectives of optimizing content outputs and outcomes from content investments — including resources, time and effort. And they prefer each type of content format. You can’t do it.

Content

Content Verticals Email Campaigns Planning

Content Is A Strategic Imperative for B2B Selling Organizations

Avitage

MARCH 17, 2014

Most business enterprises engaged in B2B selling have adopted content marketing as “the only marketing there is.” This is why we say: Content is a strategic imperative. Content marketing has evolved as new tactics. Content marketers have “re-imagined” their content.

Organization

Organization Enterprise Management Cross-Selling B2B

Content Marketing Support Resource

Avitage

MARCH 7, 2012

I’ve just completed reading Rebecca Lieb’s new book, Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media. This is book for people who want or need an initial understanding of Content Marketing. I read it in a couple of hours on a plane ride.

Paid Search Agency

Paid Search Agency Resources Content Marketing Planning

Move Beyond Concept to Create Content Like a Publisher

Avitage

MARCH 26, 2012

For marketers who have embraced the publishing mindset in support of inbound and content marketing strategies, execution has emerged as the new barrier to success. You have shifted content focus from vendor and product collateral, to customer educational content. Keeping up with demands for content is daunting.

Lead Ranking

Lead Ranking Barriers Content Custom Publishing

Real-time Visualization of Online Conversations

Avitage

OCTOBER 11, 2013

Keyhole, a provider of real-time tracking of social conversations, makes this possible. Content Marketing analytics online conversations social tracking visualization'

Conversion

Conversion Keywords Analytics Social Marketing

Real-time Visualization of Online Conversations

Avitage

OCTOBER 11, 2013

Keyhole, a provider of real-time tracking of social conversations, makes this possible. Content Marketing analytics online conversations social tracking visualization' Content Marketing analytics online conversations social tracking visualization' Click for source reference.

Conversion

Conversion Keywords Analytics Social Marketing

Real-time Visualization of Online Conversations

Avitage

OCTOBER 11, 2013

Keyhole, a provider of real-time tracking of social conversations, makes this possible. Content Marketing analytics online conversations social tracking visualization' Content Marketing analytics online conversations social tracking visualization' Click for source reference.

Conversion

Conversion Keywords Analytics Social Marketing

Help Me Resolve My Blogging Dilemma

Avitage

OCTOBER 28, 2013

I often see this in organizations when they launch a new product, adopt automated lead management, or deploy other content, social or mobile marketing initiatives. In these environments, producing relevant content for all buyer types, to cover primary use cases, creates the problem of scale for content creation.

Verticals

Verticals Work Management Blogger Trigger Marketing

Help Me Resolve My Blogging Dilemma

Avitage

OCTOBER 28, 2013

I often see this in organizations when they launch a new product, adopt automated lead management, or deploy other content, social or mobile marketing initiatives. In these environments, producing relevant content for all buyer types, to cover primary use cases, creates the problem of scale for content creation.

Verticals

Verticals Work Management Blogger Trigger Marketing

New Thinking About Video Opens New Video Usecases

Avitage

SEPTEMBER 5, 2012

Social and mobile marketing favor video content. Video is a critical content format for marketers to leverage. Demand by your audiences for video formats is escalating precipitously. The high desire for video by selling organizations has never been well fulfilled. But video has been inherently difficult to produce.

Video Marketing

Video Marketing Fulfillment Mobile Marketing Demand

New Thinking About Video Opens New Video Usecases

Avitage

SEPTEMBER 5, 2012

Social and mobile marketing favor video content. Video is a critical content format for marketers to leverage. Demand by your audiences for video formats is escalating precipitously. The high desire for video by selling organizations has never been well fulfilled. But video has been inherently difficult to produce.

Video Marketing

Video Marketing Fulfillment Mobile Marketing Demand

New Thinking About Video Opens New Video Usecases

Avitage

SEPTEMBER 5, 2012

Social and mobile marketing favor video content. Video is a critical content format for marketers to leverage. Demand by your audiences for video formats is escalating precipitously. The high desire for video by selling organizations has never been well fulfilled. But video has been inherently difficult to produce.

Video Marketing

Video Marketing Fulfillment Mobile Marketing Demand

I Need a Plan for 200 Videos for the Channel

Avitage

OCTOBER 1, 2012

The executive team wants to leverage your experience and knowledge with emerging trends in content marketing, social media, and especially the use of video in revenue generation. They also believe, with our partners, we can lower the total cost of sales.

Advertising Channels

Advertising Channels Planning Video Marketing Advertising Agencies

I Need a Plan for 200 Videos for the Channel

Avitage

OCTOBER 1, 2012

The executive team wants to leverage your experience and knowledge with emerging trends in content marketing, social media, and especially the use of video in revenue generation. They also believe, with our partners, we can lower the total cost of sales.

Advertising Channels

Advertising Channels Planning Video Marketing Advertising Agencies

B2B Marketing Zone

Avitage

Micro-content — the most important content type you don’t manage

Objectives-Based Content Strategy Framework

Webinars

Trending Sources

Microcontent — the most important content type you don’t manage

Webinars

For Sales Blogging and Social Selling – Think Like a Publisher

Content and Social Media Marketing Predictions for 2011

Objectives-Based Extension to SiriusDecisions Persona-Based Content Framework

My customers don’t use social media

New Sales Competency – Use Content to Sell

6 Competencies for Enterprise Content Strategy

Beware Out-of-context Content Marketing Prescriptions

Why Google Plus is Our Company Content Hub (and should be yours)

Define Your Enterprise-wide Content Use Case Requirements

Define Your Enterprise-wide Content Use Case Requirements

Content Is A Strategic Imperative for B2B Selling Organizations

Content Marketing Support Resource

Move Beyond Concept to Create Content Like a Publisher

Real-time Visualization of Online Conversations

Real-time Visualization of Online Conversations

Real-time Visualization of Online Conversations

Help Me Resolve My Blogging Dilemma

Help Me Resolve My Blogging Dilemma

New Thinking About Video Opens New Video Usecases

New Thinking About Video Opens New Video Usecases

New Thinking About Video Opens New Video Usecases

I Need a Plan for 200 Videos for the Channel

I Need a Plan for 200 Videos for the Channel

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