ANNUITAS

JANUARY 31, 2013

Enter content marketing. . It’s in the creation and distribution of this buyer-centric content that B2B marketers have the opportunity to influence the purchase decisions of their target buyers. Properly targeted content affects everything from social media promotions to marketing automation campaigns to actually closing deals.

Top of Funnel 100

Top of Funnel Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

APRIL 19, 2022

Research shows that newer channels like live chat, SMS, and social media have been gaining traction with buyers, while more traditional channels like events (both live and digital), email, and phone have been declining in preference. The content you serve in each channel should change accordingly. How to move forward.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ANNUITAS

NOVEMBER 18, 2020

If you haven’t had the opportunity to watch the Netflix documentary “The Social Dilemma” yet, I highly recommend it. The rather dark story it tells is fascinating in terms of what our major social media and search platforms are capable of, especially in a time of a major political election and extreme social unrest.

Ethics 130

Ethics Personalization B2B Opt-out 130

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

ANNUITAS

JANUARY 20, 2023

In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization. What content formats and mediums do you prefer? Sometimes, they make sense.

Top of Funnel 130

Top of Funnel Paid Social Agency Digital Marketing Funnels Advertising Mediums 130

ANNUITAS

AUGUST 27, 2020

Each time you offer a new piece of content, the buyer offers back a new piece of information. Contact information & Basic Segmentation: Basic contact information allows you to identify the person who’s interacting with your company/content and gives you permission to start a conversation. Social Media Forms/Quizzes.

Ideal Customer Profiles 147

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Budget Programs 147

ANNUITAS

APRIL 20, 2020

“Content is king” is a phrase that’s dominated the marketing world for years now, and for good reason. Content works. But it’s also a lot of work , and if you’re producing content without any sense of how well it is or isn’t performing relative to your demand marketing, then you’re potentially wasting a lot of time, energy, and money.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

ANNUITAS

SEPTEMBER 15, 2020

Social media has been around since 1997 , but it didn’t explode in popularity until 2006. Business-to-consumer (B2C) companies have harnessed social media in a huge way. There are some common misconceptions about social media in B2B marketing that I’ve found prevent teams and leaders from even trying. It is and it isn’t.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

ANNUITAS

JULY 20, 2021

Creating enough content. Sixty percent (60%) of marketers create at least one piece of content each day. That’s 260 pieces of content per person, per year. The truth is that you can never create enough content to address the infinite iterations of personas and their buying stages. And it’s still not enough.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

ANNUITAS

OCTOBER 15, 2020

And because you aren’t measuring the specific impact of engagement channels and content, you can’t be sure that the marketing campaign you’re going to execute will be successful or not. Are these people bouncing or are they engaging with the content you’ve provided? Start by asking these eight deeper questions to understand your buyer.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

ANNUITAS

FEBRUARY 3, 2022

Knowing how this maps to purchases of your own solution will help you support the needs of each decision maker at each buying stage through effective content. So, they engage with a wider variety of digital channels like live chat, social, and online meetings. Step 2: Understand how each group wants to engage with you.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

ANNUITAS

APRIL 9, 2020

How are you consuming content now – has it changed at all? Utilize your BDR/SDR team as a great resource to test messaging on outbound calling, within their social selling communications or other points of contact with prospects. Run message tests on your website and/or in your digital channels like social media.

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

ANNUITAS

MARCH 4, 2020

Moreover, go-to-market requires that all elements — people, process, content, technology and data – be rationalized around buyer/customer journey – not just the content and campaigns. Orchestrating buyer/customer interactions multi-channel: Too often Growth Marketers focus in on social and web channels.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

SEPTEMBER 3, 2020

Sales engagement software, such as SalesLoft, is only as good as the people, process and content it is meant to enable. Sales cadences are typically parceled out over a fixed number of days and rely on various modes of communication — like email, phone, and social media — to help develop relationships with potential customers and close deals.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

JULY 14, 2015

Buyers are increasingly using the web and social media as sources with 53% saying that social media played a role in their purchase decision. 52% of B2B buyers stated they viewed 2-4 pieces of content before making a decision and 28% stated they viewed 5-7 pieces of content. You Will Need More Relevant Content.

Rules 100

Rules Multi-Channel B2B Advertising Mediums 100

ANNUITAS

SEPTEMBER 1, 2015

All in all, I used multiple channels during my purchase process (web, social medial, word-of-mouth/peer referral and email) and it took about two months. However, today’s buying process is more multi-channel than ever with buyers consuming content across an array of mediums and sharing across the buying committee.

Advertising Channels 100

Advertising Channels Multi-Channel Peer-to-peer Word of Mouth 100

ANNUITAS

AUGUST 20, 2015

Take a look-I know this is only a partial list: Content marketing: Content management applications, search/social media tools, video, influencer marketing solutions, email marketing, HTML and design applications. Think about the different departments in marketing and the various core technologies they each rely on.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

OCTOBER 7, 2014

What types of content they consume? Not knowing where your buyer consumes content or their preference for content format will significantly hinder your content marketing effectiveness. You would be surprised by the number of marketing and sales executives that are not engaged in social media, including LinkedIn.

B2B 100

B2B Sales Cycle Trigger Marketing B2B Sales 100

ANNUITAS

OCTOBER 22, 2013

Blog A/B testing content marketing FastCompany Key words Leo Widrich Social media strategy' You may do A/B testing for email subject lines…we know that is a must-do for marketers. But do you test effectiveness of tweets?

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

ANNUITAS

MAY 14, 2013

Blog B2B events B2B Marketing content marketing Demand Generation Social media' Strategic use of B2B marketing best practices is essential to driving demand and ultimately, running a great event.

B2B 100

B2B Demand Generation Demand Social Media 100

ANNUITAS

OCTOBER 20, 2015

It’s not the band playing (although sometimes that can help) but it really comes down to content and communication. The best events are the ones with the best content, but there is more to it than just great programming. Content and communication are key to running a successful event.

Personalization 100

Personalization B2B Sales Youtube Course 100

ANNUITAS

JUNE 25, 2020

Companies (and growth leaders) who successfully align their people, processes, content, and technology around the customer journey deliver up to 10 times more sales growth * than organizations who do not unite all of these elements. Not a task for the faint of heart. However, the rewards are big.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

ANNUITAS

FEBRUARY 18, 2015

Marketing leaders and content experts shared their insights and best practices on everything from connecting buyer preferences and strategies, to messaging missing links, to working with social influencers, understanding Digital Relevance, Strategic Demand Generation and marketing ROI.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Demand Generation Vendors 100

ANNUITAS

SEPTEMBER 10, 2015

From the keynote presentation at Content Marketing World the words of Kristina Halvorson , author and CEO of Brain Traffic, “We want to win, we want to be on the big stage and we want to be the Red Bull of our industry.” Yet, we keep creating more content, spending more budget to do more…at a great cost. Marketers want it all.

Planning 100

Planning Demand Generation Marketing & Strategy Advertising Benchmark 100

ANNUITAS

APRIL 8, 2013

The big issues for marketers at present include big data; the role of social media; content marketing – being able to deliver engaging content and attracting the right talent to produce this – the structure of marketing teams, and the converging roles of the CMO and CIO. Q: Who owns social media?

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

ANNUITAS

APRIL 9, 2013

The biggest challenges for demand generation are understanding what drives your customer, creating content which engages them, and then gaining cut-through. Blog big data Demand Generation Marketing effectiveness Social media'

Demand Generation 100

Demand Generation Demand Social Media Generation 100

ANNUITAS

JULY 31, 2014

While the research is still ongoing there have been some key findings in the area of content marketing that are quite revealing. When respondents were asked, “Do you have a content strategy?” create specific content for each stage of the buyers journey. - While 78.2% responded with yes. So where is the disconnect?

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Buyer Personas 100

ANNUITAS

OCTOBER 17, 2014

*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Content that’s created for the sake of it will end up in the trash bin. They should tell your team when your audience is online, how they consume content, which messages resonate with them most and why.

Practices 100

Practices Buyer Personas Multi-Channel Best Practices 100

ANNUITAS

JUNE 26, 2014

While it might be tempting to grab cup of coffee or catch up on email, you’ll miss the boat if you skip the content. Even if you are not active on the social network, there is so much rich content streaming live from the floor of your event you would be a fool not to check it out. Also, don’t forget the reason you are there.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

ANNUITAS

DECEMBER 8, 2015

They currently needed a new marketing automation system, had no true insight into their buyers, no vision into the lead-to-revenue process and little in the way of content. In doing so, not only will they see more value from their content, they will drive better interactions with their buyers.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

ANNUITAS

OCTOBER 27, 2015

Newsjacking: The Art and Science of Injecting Your Content into a Breaking News Story-. Nick Westergaard , Chief Brand Strategist of Brand Driven Social, shares insights on how we need to think in terms of four digital dynamics: clarity, content, coherence and community. B2B doesn’t have to be boring. It’s time, isn’t it?

Buyer Personas 100

Buyer Personas B2B Press Public Relations 100

ANNUITAS

JANUARY 13, 2015

Buyer personas drive your content plan as well as the tactics you choose to engage them and an understanding at what point they become a Marketing Qualified Lead (MQL) and are ready to speak with sales. Before you can dictate a content strategy, nurturing logic, or a social media plan you need to know how your buyer consumes content.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

ANNUITAS

JUNE 11, 2015

Demand Process considers all elements that drive and convert demand at a people, process, content and technology level, and it spans both marketing and sales interactions with the buyer. Content marketing, email nurturing, etc., Maybe you’ve got a great social media plan, but are your buyers even using Twitter?

Enterprise Management 100

Enterprise Management Planning Work Management Demand Generation 100

ANNUITAS

JANUARY 31, 2014

Who is overseeing all of this to ensure that the content strategy i.e. what is being created, written, emailed, blogged, etc. Who is overseeing the demand generation strategy that will ensure content is placed where the buyer actually researches and shops? A content strategy isn’t deciding what piece of content to use and when.

Enterprise Management 100

Enterprise Management Marketing Management Demand Generation Marketing & Strategy 100

ANNUITAS

MAY 29, 2014

Here are some points to note as you prepare your organization for CASL: Scope – CASL applies to all commercial electronic messages, which not only includes email, but also SMS, instant messages, and social media posts. It also covers email coming from within or outside of Canada to Canadian residents.

B2B Marketing 100

B2B Marketing Opt-in Opt-out B2B 100

ANNUITAS

MAY 3, 2016

The keynote content highlighted lessons learned in those areas and how to reframe your thinking as it relates to marketing, to business and to life. Needless to say, the themes set the stage for an amazing, content-rich event. Personalization: Personalization and how that relates to content was the final theme for #MME16.

Personalization 100

Personalization Digital Transformation Enterprise Management Work Management 100

ANNUITAS

MAY 5, 2015

Are you in need of a marketing automation intern or perhaps a designer or a writer for social media and content marketing? Not every journalism student is the right fit for a content marketing internship, nor is every computer science student a good fit for a marketing automation intern.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Agencies Work Management Demand Generation 100