Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

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Social Media Social Marketing Planning Tips 313

Marketing Insider Group

JUNE 16, 2021

Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? Writing optimized social media posts that are highly engaging isn’t as easy as it looks. To get the most out of social media, you need a plan.

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Social Media Media Content Linkedin 264

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. Understanding these can significantly enhance your content’s performance.

Social Media 101

Social Media SEO Optimization Media 101

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

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Social Media Resource Management Organization Social Marketing 161

Marketing Insider Group

OCTOBER 5, 2023

There is an observation in social media called “ Participation Inequality ” or the “ 1% rule ” that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. And take the leap of faith and share your views through writing.

Social Media 200

Social Media Media Twitter ROI 200

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. This year, plan for more changing audience preferences and deeper social media fragmentation. Just because a network was the foundation of your strategy in the past, doesn’t mean you won’t need a new cornerstone moving forward.

Social Media 110

Social Media Allocation Media Marketing & Strategy 110

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy.

Social Media 105

Social Media Advertisements Advertising Tools 105

DivvyHQ

JULY 11, 2022

Do you have a social media content strategy? The latest data is telling us that we may need to rethink what, where, and how we're doing things on social. Most companies would answer "yes" to that question, but is it documented somewhere? And has it been updated since the pandemic?

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Social Media Media Marketing & Strategy Content 118

Search Engine Journal

NOVEMBER 30, 2022

A social media content strategy is your treasure map to earning ROI from social media. The post Social Media Content Strategy: From Start To Finish appeared first on Search Engine Journal. Learn how to create one in 7 steps.

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Social Media Media Content ROI 119

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

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Social Media Social Marketing Tactics B2B Marketing 127

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

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Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

SmartBrief - Marketing

MARCH 7, 2024

One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. As consumers grow more wary about their privacy online, they’re turning to closed spaces to share and engage with content.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. But, don’t forget: it’s important to not do video just for the sake of creating video content. Here are 13 solid video content ideas to bolster your social media presence: 1.

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Social Media Traffic Top of Funnel Media 118

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity?

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. What is Social Media Automation? How Does Social Media Automation Work?

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Social Media Automation Marketing AI Marketing Automation Services 126

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

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Social Media Trends Media B2B 117

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

SocialPilot

JANUARY 9, 2024

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. What is AI in social media? How is AI used in Social Media?

Marketing AI 90

Marketing AI Social Media Media Ethics 90

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing.

Social Media 80

Social Media Media B2B Advertising Agencies 80

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex. Will brands sit this one out?

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Social Media Social Marketing Media Planning 111

SocialPilot

APRIL 15, 2024

If content is king, then conversion is queen -John Munsell Think about it. The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. But is that enough? But don’t worry. The result?

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Social Media Media Lead Scoring Lead Ranking 92

SendGrid

APRIL 20, 2023

Learn everything you need to know to create and launch a social media content marketing strategy that works. The post How to Create a Social Media Content Marketing Strategy (That Works) appeared first on SendGrid.

Social Media 99

Social Media Social Marketing Marketing & Strategy Marketing Strategy 99

Oktopost

MARCH 19, 2024

With a passion for AI, Etien Yanev walks us through all the ways businesses can leverage AI for a successful marketing strategy. From content to video creation, Etien dives into how AI can scale social media content, enhance social strategies, and help us as marketers better serve our audiences.

Social Media 136

Social Media Media Startups Youtube 136

The Lead Agency

FEBRUARY 12, 2023

Social media platforms are flooded with new content each day. In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence? But consistently posting new content relevant to your audience and full of variety can take time and effort.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. A killer social media CTA can help you achieve all of these goals and maximize return.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. It’s important to note that quality is key when it comes to video content.

Social Media 95

Social Media Video Marketing Marketing & Strategy Media 95

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Branding Brand Identity 78

Launch Marketing

MAY 11, 2022

Creating a social media strategy and plan is the key to success for social media growth and helps you improve audiences’ engagement, as well as your relationship with them so that you can get useful insights. Work with your team to figure out what social media can help the business achieve.

Social Media 117

Social Media SWOT Tips Media 117

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 122

Social Media Personalization Media Work Management 122

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. It’s a must.

Social Media 98

Social Media Social Marketing Media Marketing & Strategy 98

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Navigate the Channel

DECEMBER 7, 2023

Is your B2B strategy performing the way you expect it to? Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies and tactics. To stay on top of your game, you need to spice up your social media marketing. There are multiple strategies that will work for your business.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122