B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. True enough.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

JANUARY 10, 2011

Content is getting ever cheaper, but to be effective, content has to get ever better. In a time when everyone is becoming a journalist, Neil Thackray says , “that must mean there is an oversupply of content. Try writing for Demand Media and you will quickly learn the harsh economics of content oversupply.”.

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

DECEMBER 6, 2011

” He was among the first in the trade press to recognize the significance of social media. And though he is now beginning to question its potential, he was an early advocate for content marketing as a promising new career path for journalists. What they’re selling in the market is the ability to co-opt their journalists!

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

AUGUST 9, 2012

Validation came not from readers as much as from “publishers, editors and fellow content creators. Joel’s take on this is that “content creation can be a humiliating process.” In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? The Naked Blogger.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

Validation came not from readers as much as from “publishers, editors and fellow content creators. Joel’s take on this is that “content creation can be a humiliating process.” In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? The Naked Blogger.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

NOVEMBER 16, 2011

Thanks no doubt to a helpful boost from Alexis Madrigal , my November 8 post, “ The Future of Content Is Not Destination but Identity ,” found a passel of new readers this week. What does it really mean, he asked , to say the future of content is in its identity? Or that content must be imbued with the brand?

RSS 100

RSS Content Brand Identity Branding 100

B2B Memes

MAY 6, 2011

At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious. Don’t let that stop you. Care about details.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

NOVEMBER 20, 2011

and social media, along with the impact of Google search, would have rendered our efforts irrelevant. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. Treat your editors and other content creators as publishers. The onset of Web 2.0

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

MAY 9, 2012

Embracing the subjective, personality-driven approach of social media? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another. What’s the way forward for journalists?

Twitter 100

Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

JANUARY 24, 2011

Though that’s a small thing in itself, says ReadWriteWeb’s Marshall Kirkpatrick , it’s a reflection of a huge shift in media. After citing other examples of how social media allows individual voices to flourish outside of traditional mass-media outlets, Kirkpatrick writes that.

Bundling 100

Bundling Social Media Distribution Advertising Channels 100

B2B Memes

NOVEMBER 25, 2011

But in the social media world, they have an increasingly personal and direct connection to their readers. But the reality is that social media, and the social Web in general, have created a shift from the institutional news brand to journalists’ personal brands. It’s a shift from the logo to the face.”.

Personalization 100

Personalization Media Social Networks Social Media 100

B2B Memes

OCTOBER 12, 2010

However, to dwell for a moment on the metaphor of container vs. content, can we really say that the blog format doesn’t influence its content? Would we say that blogging and other forms of social media have not in fact altered the practice of journalism? He wanted a little more liveliness, spontaneity, and opinion.

Dwell 100

Dwell Blogger Transparency Social Media 100

B2B Memes

NOVEMBER 22, 2011

This month, besides writing these time-limited daily posts , I’ve been putting the finishing touches on an e-book to be called the New-Media Survival Guide: For Journalists and Other Print-Era Refugees. It doesn’t try to be the definitive word on the subject, or to offer step-by-step guidance in using new-media tools.

Media 100

Media Transparency Differentiation Social Media 100

B2B Memes

NOVEMBER 24, 2011

Many print veterans, for instance, have difficulty accepting the idea that good editorial content can be provided by readers volunteering their work. But in the social media era, roles and responsibilities are not so clear-cut. Related posts: Dialogue vs. Monologue: Six New-Media Principles, No.

Media 100

Media User-Generated Content Social Media Training 100

B2B Memes

MAY 15, 2012

I’ll be talking about how the transformation from industrial media to social media is is changing career paths for editor, reporters, and other content creators, and outlining nine keys to a successful new-media career. If you happen to be attending the event, I hope you’ll drop in to my presentation.

Media 100

Media Social Media Personalization Content 100

B2B Memes

JUNE 30, 2010

Now, though, in the era of social media and content marketing, corporate communications is increasingly less about “control over your messaging,” as Frank Reed put it recently , and more about “telling the truth and being accountable.”. Tags: Content Marketing Ethics Social Media control transparency.

PR 100

PR Public Relations Ethics Transparency 100

B2B Memes

JUNE 22, 2010

It’s probably too early to say, but I’m inclined to bet that in the huge majority of cases, ghost writing and social media are fundamentally incompatible. Tags: Content Marketing Ethics Social Media blogging Writing. A lot depends, of course, on the extent and nature of the ghost writing.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

JULY 3, 2012

In other words, you are not simply producing second-stage shovelware , but genuinely digital content, shaped to take full advantage of its digital medium. Others come to you not just for help using WordPress or sizing an image, but also for advice on their new-media careers. Your work is uniquely digital in nature.

Marketing Proposals 100

Marketing Proposals Budget Programs Advertising Mediums Social Media 100

B2B Memes

JULY 15, 2011

Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. I would suggest, in fact, that every B2B publisher and content marketer needs one or more early adopters in their midst. I’m not sure she means it.

Peer-to-peer 100

Peer-to-peer Blogger Social Media Twitter 100

B2B Memes

APRIL 2, 2010

Although there may be a few exceptions, Stephen Saunders got it right this week when he wrote on Folio: ’s web site that most B2B publishers are miserable failures at social networking. He argues that you can’t build and maintain an online business community unless you produce lots of your own content to support it.

Conversion 100

Conversion B2B Social Networks Communities 100

B2B Memes

NOVEMBER 10, 2011

In traditional print or broadcast media, the corporate brand controls the personal brand—except in a few rare cases, writers are expected to adapt their voice to that of their venue, and publication editors make sure that happens. But as he noted, social media largely defies such control.

Social Media 100

Social Media Brand Identity Branding Media 100

B2B Memes

APRIL 20, 2010

As Donahue sees it , there is a clear dichotomy between journalism and sponsored content. In sponsored content, the deliverable is the promotion of the sponsor’s point of view. Good content solution writers are adept at balanced-sounding, but in fact one-sided pieces).”. The reader is left not knowing what they don’t know.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

SEPTEMBER 15, 2011

Just Not Your Real Self: Scripps’ Muddled Social Media Policy. Journalists, Content Marketing, and Tough Questions. As a personal branding tool for journalists, Facebook may have just slipped into overdrive. Related posts: Be Yourself. Should Journalists Learn to Code?

Facebook 100

Facebook Work Management Marketing Management Differentiation 100

B2B Memes

MARCH 19, 2010

A 2008 study looked at the best times and days to publish content. .&# Sugameli’s final tip for how to get more views of your blog posts was “Don’t publish before noon on Mondays!&#. She continued: Photo by MotleyPixel. Outside of weekends, Mondays were the worst days. Here’s The Best and Worst Times to Post It.&#.

Promotion 100

Promotion Digg Twitter Tagging 100

B2B Memes

SEPTEMBER 9, 2010

A hallmark of Briefing Media’s approach appears to be a blending of old and new, the tried-and-true with the innovative. Similarly, I think they’re wise to match their curated third-party content with original work. I asked Brown by e-mail whether he could answer a few questions about Briefing Media’s strategy.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

NOVEMBER 26, 2011

In general, old media prefers closed systems, allowing entry to some but excluding others, whether through paid or controlled subscriptions, copyright, or professional restrictions on content creation. But given that, as discussed in yesterday’s post , new media favors the personal, individuals should find the transition easier.

Media 100

Media Copyright Custom Publishing Software 100

B2B Memes

MARCH 1, 2012

First, I’ve found that tweeting about articles and other Web content is a good way to keep track of them. But since my Pinboard social bookmarking account records links in my tweets, I don’t have to remember to bookmark them if I’m tweeting actively. I would add a couple more. I don’t often remember to bookmark things I like.

Twitter 100

Twitter Promotion Conversion Course 100

B2B Memes

FEBRUARY 3, 2011

And yesterday, B2B editorial consultant (and—full disclosure—my long-time mentor) Howard Rauch tweeted that “continuously overloading B2B editors with digital responsibilities undoubtedly is key reason why original content is dying a slow death.”. As a bred-in-the-bone print editor, I sympathize. And yet I wonder. But does it?

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

OCTOBER 9, 2012

And that medium is sometimes print, sometimes web, sometimes social, sometimes mobile, sometimes video, sometimes audio. Digital-first is about distributing content through all those media in the most efficient way possible. It’s about which medium people use. Digital is first, but not necessarily foremost. Try This Test.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

OCTOBER 9, 2012

And that medium is sometimes print, sometimes web, sometimes social, sometimes mobile, sometimes video, sometimes audio. Digital-first is about distributing content through all those media in the most efficient way possible. It’s about which medium people use. Digital is first, but not necessarily foremost. Try This Test.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. Curatorial. Conversational.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. If I were asked to name one active blogger that every B2B journalist should follow, I would probably suggest Adam Tinworth. And often, it’s winning the battle for attention.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

NOVEMBER 30, 2011

More content means more blog traffic. However, content without marketing is like a cart without a horse. However, content without marketing is like a cart without a horse. No matter how good it is, content can’t go anywhere by itself. When I tweeted about my content, it clearly got more page views than when I didn’t.

Blogger 100

Blogger Rules Twitter Work Management 100

B2B Memes

JUNE 6, 2012

One of the truisms of new media is that if you want your content to have an impact, you should keep it short. Don’t ask whether your content is too long or too short. Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers. It’s a handy rule of thumb, but not an iron-clad rule.

Twitter 100

Twitter Rules Social Media Purchase 100