Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. We don’t republish our content. We don’t repurpose our content. Do you even repost your content on social media?

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

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SEPTEMBER 24, 2023

More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. We love this example from the Content Marketing Institute. It’s the overuse and misuse of keywords in your content.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

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OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. This is just a big-picture overview. And sometimes it lives under Growth.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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SEPTEMBER 26, 2023

Link earning focuses on creating quality content that earns backlinks from high-authority websites. Earn links to your content by using popular backlink tools such as the Ahrefs backlink checker. Evaluate the competitor content earning these types of links. What types of content are they creating? Not sure where to start?

SME 141

SME FAQ Domain Link Building 141

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DECEMBER 9, 2023

A financial services marketer interested in email marketing isn’t likely to open an email on social media marketing. One thing that stood out is that some of the programs had instances of duplicate content. So it’s no wonder our open rates weren’t great! We had to get more personalized.

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

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OCTOBER 2, 2023

You can use automation to enroll new leads in nurture campaigns that send educational content over time. Social Media at Scale With social media marketing automation , your team can save valuable hours when it comes to notoriously time-consuming activities. Use cases abound.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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SEPTEMBER 24, 2023

According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are. Especially if you’re looking to build connections and have conversations with your fellow B2B marketers.

Linkedin 130

Linkedin Paid Search Agency Work Management Peer-to-peer 130