Customer Experience Matrix

JUNE 2, 2015

It’s just over two years since I started writing about Customer Data Platforms. But even the B2C CDPs rely on external systems such as email agents and Web content managers to deliver the campaign messages. those reachable through an email or SMS address, app registration, or similar identifier) and primarily in outbound channels.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

JULY 3, 2013

One problem with writing about a system like Venntive is evaluating its huge number of features. In some parallel universe where sleep is optional, I would have explored each function in depth before writing about it. There’s also project management, a media library, SMS messaging, and print integration.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

MAY 20, 2013

The initial release of Universal Behaviors, set for July, will support predefined Behaviors from ArgyleSocial social listening, Webtrends Web site behaviors, Digby location-based marketing, Invodo video, and several as-yet unannounced vendors, as well as Silverpop’s own location-based and SMS offerings.

Enterprise Management 120

Enterprise Management Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

MARCH 9, 2011

I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. In Act-On's case, unusual advantages include: - “smart” content blocks that can be embedded like widgets in emails and Web pages. This simplifies content creation.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JULY 29, 2008

What was I writing about? But some systems also outbound call centers, mobile (SMS) messaging, direct mail, online chat, and RSS feeds. This is not quite up there with giving a toddler a gun, since the buyers are responsible adults. But it could, and should, be handled more carefully. Now I feel better.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Customer Experience Matrix

OCTOBER 18, 2007

I’ve been tracking Neolane for some time but chose not to write about it until they established a U.S. Its email heritage still shows in strong content management and personalization capabilities. Neolane , a Paris-based marketing automation software vendor, formally announced its entry to the U.S. market last week.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120