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How to Use Email & SMS Marketing Strategies in Tandem

SmartBug Media

Email marketing is the most tried-and-true channel used by e-commerce marketers to retain customers, develop relationships, and deliver personalized content for audiences in each stage of the customer journey. Email is a media-rich medium that allows the marker to communicate with the customer through written content, images, and design.

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Memorial Day Email and SMS Marketing Best Practices

SmartBug Media

With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. In this article, we'll walk you through five best practices to leverage for a winning Memorial Day email and SMS marketing campaign. Personalize the content. Start with a compelling subject line.

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Summer Sales Email and SMS Marketing Examples to Drive Engagement

SmartBug Media

Using email and SMS as vehicles for your product and sales offerings, you can develop campaigns that boost revenue and—more importantly—drive engagement so that you can nurture those customers into retained customers. It’s a great way to use content and design in tandem to capture the attention and hearts of your customers.

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Using HubSpot Workflows to Empower Sales with Internal SMS

SmartBug Media

Did you know that every time sales books a meeting with a qualified website visitor, an inbound marketer gets her wings? In the example here, I selected if the HubSpot Owner of the lead is Jen Spencer, send an internal SMS to my cell phone number. After the internal SMS, add an action that Creates a Task and assigns it to the SDR.

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List Growth Strategies to Gain Revenue from Your E-Commerce Email & SMS Efforts

SmartBug Media

Email and SMS messaging are personal channels that make use of catchy messaging and engaging imagery to quickly capture the attention of your subscribers and encourage them to take action. Each email and SMS subscriber is worth a certain amount of revenue, and that amount can be substantial if you run your campaigns right.

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SMS Marketing Platforms: Klaviyo vs. Attentive

SmartBug Media

Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Among the many SMS platforms out there, the two most frequently used are Attentive and Klaviyo. What Is an SMS Marketing Platform? Both platforms have benefits that the other doesn’t.

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Using HubSpot Workflows to Empower SDRs with Internal SMS

SmartBug Media

Did you know that every time a sales development representative books a meeting with a qualified website visitor, an inbound marketer gets her wings? In the example here, I selected if the HubSpot Owner of the lead is Jen Spencer, send an internal SMS to my cell phone number. Next, add an if/then building block to your workflow.

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