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LeadSloth

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MarketingSherpa’s Email Summit 2009

LeadSloth

MARCH 15, 2009

Leveraging user-generated content. Cross-channel: using SMS and instant messaging. Integrating web & email analytics for better conversion. Using Artificial Intelligence to predict prospect behavior. Email design. Mobile email marketing. Landing page design & Personalization. Optimization by focusing on specific actions.

Landing Pages 100
Landing Pages Multi-Channel SMS Trigger Marketing 100
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Measuring Marketing ROI: Campaign Attribution and Campaign Influence

LeadSloth

MARCH 24, 2010

In addition to determining the ROI for campaigns, additional ROI related questions are asked such as the ROI by channel (Webinar, SEM, Content Syndication, etc.) and by vehicle (Email, Print Mail, SMS, Survey, etc.). Yet these questions are difficult to answer without costly manual analysis.

ROI 100
ROI Campaigns Marketing Management SEM 100
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