Customer Experience Matrix

MAY 20, 2013

The initial release of Universal Behaviors, set for July, will support predefined Behaviors from ArgyleSocial social listening, Webtrends Web site behaviors, Digby location-based marketing, Invodo video, and several as-yet unannounced vendors, as well as Silverpop’s own location-based and SMS offerings.

Enterprise Management 120

Enterprise Management Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

MARCH 22, 2010

Marketing content can be uploaded and edited within the system and then shared across campaigns. Campaign outputs can include dynamically-customized content for direct mail, email, and mobile (SMS) messages, as well as messages sent to CRM systems via an API. Analytics are largely handled outside the system.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

MARCH 9, 2011

In Act-On's case, unusual advantages include: - “smart” content blocks that can be embedded like widgets in emails and Web pages. These include calendars, Webex invitations, surveys, payments via Paypal, and SMS alerts when a link is clicked. This simplifies content creation. But an early exit rule is harder to find. -

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

APRIL 16, 2007

According to Mike, three things make them unique: - multimodal transmission, which includes ads via SMS (text messages), MMS (multi-media messages), and insertion into other applications such as games, downloads, and video. - These are updated daily and made available to the ad server, which uses them to select content.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles SMS Advertising Agencies 120

Customer Experience Matrix

NOVEMBER 16, 2010

System functions are access through tabs that align with typical user roles: campaigns for program designers, assets for content creators, contacts for segmentation managers, insight for managers and analysts, and setup for administrators. The objects can be text, images, data fields, hyperlinks or dynamic content blocks.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Ranking 120

Customer Experience Matrix

APRIL 3, 2007

Upload user content. User-provided content might be considered shorthand for all the Web 2.0 Download paid content. Everybody can broadcast messages, usually in multiple formats (SMS, MMS, video, games, Web pages, portals, etc.) community features. So much for differences. and receive responses.

Mobile Marketing 120

Mobile Marketing Marketing Management Paid Search Agency Web 2.0 120

Customer Experience Matrix

JULY 29, 2008

But some systems also outbound call centers, mobile (SMS) messaging, direct mail, online chat, and RSS feeds. . - As to channels: any demand generation system will generate outbound emails and Web landing pages, and send leads them to a sales automation system. For many marketing departments, that’s plenty.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Customer Experience Matrix

OCTOBER 18, 2007

Its email heritage still shows in strong content management and personalization capabilities. In evaluating enterprise marketing systems, I look at the five sets of capabilities: planning/budgeting; project management; content management; execution, and analysis. Let’s go through these in turn.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 22, 2006

I was about to drop the topic when my wife came home yesterday from meeting a new client who turned out to be—you guessed it—developing smartphone content. Plus of course there are all kinds of creative activities, such as coordination of group events and viewing downloaded content, that smartphone communication makes possible.

Work Management 120

Work Management Privacy SMS Marketing Management 120

Customer Experience Matrix

JULY 14, 2017

Basically, the system is still what it was: a Customer Data Platform that includes predictive modeling, content creation, and multi-step campaigns. The system still shows the counts for how many segment members are addressable via email, display ads, push, and SMS. The system can run split tests of content or recommendation methods.

Features 120

Features Enterprise Management SMS Multi-Channel 120

Customer Experience Matrix

FEBRUARY 16, 2017

These are built with templates that let users specify the channel (email, push, or SMS) and delivery type (once, recurring, continuous, or event triggered). Testing features let users define a test duration, evaluation criterion, and content versions. Segment exports and API access are what qualify Zaius as a CPD.

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168

Customer Experience Matrix

FEBRUARY 25, 2010

An alternative is to create "dynamic content" the messages that select the appropriate contents for each individual. A dynamic content approach would require just two decisions (New York or Los Angeles, high or middle income) that are each tied to a specific content block. This is both labor-intensive and error-prone.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Advertising Channels Marketing Automation Services 120

Customer Experience Matrix

JANUARY 3, 2013

Founded in 2006 by veteran CRM consultants and technologists from Accenture , the firm has created an exceptionally extensive marketing automation product including not just campaigns and content management, but also database maintenance, which isn't usually part of marketing automation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

JANUARY 24, 2015

The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JANUARY 31, 2014

The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. Studio, released in mid-2012, lets those firms offer full marketing automation capabilities to their clients and is also sold directly to corporate marketers.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 28, 2012

x+1] Hub has existing integrations into call center, search, mobile, SMS, social, and email products. integration with campaign and content systems. [x+1] Similarly, the system also doesn’t store or render content but can connect with third party content management systems. [x+1] deployment model.

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Customer Experience Matrix

APRIL 9, 2007

Their products can already create messages in SMS and (presumably) other mobile formats. But so far as I know, they lack the advanced mobile capabilities for ad serving, voting and polling, downloads such as ring tones, and user-initiated content uploads. What these features share is that they support activities across many channels.

Enterprise Management 120

Enterprise Management Work Management Mobile Marketing Marketing Management 120