ClearVoice

AUGUST 28, 2023

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. Adding subject matter experts to digital content will increase your brand’s authority, engagement, and relevance.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

DAGMAR Marketing

APRIL 24, 2024

With this in mind, when it comes to persuasive copy, would you leave it up to AI alone to develop winning content that can make or break your results? Below are the essential components all great content should entail: Ethos focuses on appealing to your audience’s character and ethics. But where do we send AI to be fixed?

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

Content Marketing Institute

OCTOBER 25, 2022

But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Managing 10 B2B media brands sounds like a daunting task. Here’s how she makes it all work. Continue reading →

SME 88

SME B2B Content Process 88

Parse.ly

MAY 23, 2023

partner MacMillan Search In today’s ever-evolving landscape of search engine optimization (SEO) and content marketing, businesses are perpetually seeking innovative ways to create compelling, authentic, and valuable content that resonates with their audiences. Why subject matter expert content?

Marketing AI 52

Marketing AI SME Tools Content 52

Act-On

SEPTEMBER 26, 2023

Link earning focuses on creating quality content that earns backlinks from high-authority websites. Earn links to your content by using popular backlink tools such as the Ahrefs backlink checker. Evaluate the competitor content earning these types of links. What types of content are they creating? Not sure where to start?

SME 141

SME FAQ Domain Link Building 141

Content Standard

NOVEMBER 4, 2021

And how does content marketing fit into the equation? The Key Elements of Authoritative Content To start, there are some common characteristics that can help build brand authority. Strive for content that is: Altruistic (i.e., Content pillars are the core themes of your brand. Consistent (i.e., Practical (i.e.,

Ad Building 143

Ad Building Brand Identity Branding Content Marketing 143

Marketing Insider Group

DECEMBER 18, 2023

Invest in Educating Consumers Google’s increasingly sophisticated search algorithms are making content both more and less important. On the one hand, AI tools are making poorly-made or generic content redundant and irrelevant. This kind of user-oriented content enhances the customer experience. Let’s explain how that’s possible.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

Content Standard

JULY 29, 2021

Buy-in, alignment, and structured collaboration between stakeholders are all crucial elements of operating a successful content marketing program at scale. Let’s look at who these key stakeholders are and how to engage them in your content creation process. Which Stakeholders Should I Work With? How will we measure success?

SME 117

SME Content Marketing Paid Search Agency Planning 117

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Martech

MARCH 12, 2024

SME or subject matter expert, a key advisor to the decision-making process). We may intuit that the SME in a targeted company needs detailed information. We can begin to offer more specific content based on assumptions and trying to earn engagement. The third level takes an educated guess at what titles to target and why (e.g.,

Ideal Customer Profiles 91

Ideal Customer Profiles Account Based Marketing ABM SME 91

Contently

AUGUST 5, 2020

Contently Case Stories tell the story behind the amazing work Contently customers are doing. On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like spring cleaning your finances and home-buying season. The COVID content strategy. We’re always here.”

Top of Funnel 137

Top of Funnel SME Marketing & Strategy Budget Programs 137

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Critical Steps to Creating Your Content Marketing Budget.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Marketing Insider Group

APRIL 10, 2023

Be Smarter About Campaign Budget Allocation The typical SME spends $9,000 to $10,000 per month on PPC campaigns, or $108,000 to $120,000 per year. Sync Up Your PPC and Organic Content Marketing Campaigns Why should PPC ecommerce marketers consider content organic marketing at all? They’re more sophisticated consumers overall.

PPC 281

PPC Paid Content eCommerce Allocation 281

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. The question becomes: Should SMEs write technical sales materials? Copywriting Help for SMEs. Writing for search engines.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. The question becomes: Should SMEs write technical sales materials? Copywriting Help for SMEs. Writing for search engines.

SME 120

SME Copywriting Work Management Paid Search Agency 120

DivvyHQ

OCTOBER 7, 2021

Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Learn how to write a white paper and showcase that technical know-how. Never done it before? Let's go!

Paper 89

Paper Promotion SME Content 89

Content Marketing Institute

JUNE 24, 2021

Try these organization and prep tips to nail the SME outreach, interview, creation, and post-publishing process. Continue reading → The post How to Woo and Win Subject Matter Experts (Almost) Every Time appeared first on Content Marketing Institute.

SME 133

SME Outreach Tips Organization 133

Content Standard

OCTOBER 17, 2018

Marketers face many struggles in getting their content strategy up and running, so once you’re producing quality content with good volume and receiving engagement from your audience, it’s tempting to put your content program on auto-pilot and stick with what’s worked so far. Building an SME Program.

SME 80

SME Marketing Strategy Marketing & Strategy Work Management 80

Content Standard

MAY 5, 2021

As the demand for high-quality content increases, marketers are increasingly working with freelance writers who can offer both greater flexibility and deeper expertise. Because to me, with content marketing, it’s all about the audience. Those goals are easier to accomplish when they’re reflected organically in the content.

SME 111

SME Case Studies Paid Search Agency Intent 111

Animalz blog

NOVEMBER 28, 2023

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.”

Marketing AI 78

Marketing AI Research Tactics SME 78

Marketing Insider Group

MAY 18, 2020

Thought leadership is a content marketing approach that spotlights expertise to build credibility. Thought leadership content includes three vital attributes: expert insights, influence, and a point of view. And that comes from developing content that answers the questions your audience is asking. Quick Takeaways.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Biznology

AUGUST 30, 2017

Sometimes, you need good content, and fast. You can still create quality, customer-focused blog content in two hours or less. Time spent: Less than an hour (maybe slightly longer if you decide to write new content). Having said that, consider taking it one step further and add additional content, links, and graphics.

SME 174

SME Webinar Metrics Curation Copywriting 174

KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Refine Research Skills.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

MAY 26, 2015

Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience. Some of my favorite posts on this topic are below: 21 Ways to Create Compelling Content When You Don’t Have a Clue by Copyblogger. Preparing Your Questions.

SME 120

SME B2B Marketing Planning Content Marketing 120

BenchmarkONE

DECEMBER 3, 2019

Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. Whatever department they work in, job title they have, or area within your company they excel in, tapping into it and using that expertise to fuel your blog content has numerous benefits for your company and the SMEs. .

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

KoMarketing Associates

SEPTEMBER 24, 2015

Fast forward in time and here I am today still putting my journalism skills to good use as a content marketer. In recent years, there has been much talk of the intersection of traditional content marketing and traditional PR/journalism. Case in point: content interviews. But, hold on for a second: I’m not really a journalist.

SME 120

SME Content Marketing Proposals Work Management 120

Biznology

MARCH 31, 2017

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. Process – create a sustainable content flow.

SME 80

SME Ad Building Copywriting Content 80

BOP Design

MARCH 17, 2020

While I enjoy crafting content and editorial calendars, I understand this isn’t a fun task for many marketers. Here, I share a few strategies to streamline content creation by crafting an editorial calendar that does all the heavy lifting. This means starting with a big piece of content – maybe a white paper or guide.

SME 64

SME Content Trade Show Case Studies 64

ClearVoice

SEPTEMBER 17, 2020

Content marketing teams love to focus on two key parts of the content creation process, the beginning and the end. The enthusiasm of creating content and the accomplishment of sharing that content overshadow the third part right in the middle… the content review process.

Process 110

Process Marketing Budget Creation SME Content 110

ClearVoice

JANUARY 31, 2024

These were the ingredients chosen to create a successful content strategy, right? What we’re trying to say is there’s more than meets the eye when developing your content strategy. The secret ingredient often lies in the hands of a dynamic, well-structured content operations team.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

JANUARY 31, 2024

These were the ingredients chosen to create a successful content strategy, right? What we’re trying to say is there’s more than meets the eye when developing your content strategy. The secret ingredient often lies in the hands of a dynamic, well-structured content operations team.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

Zoominfo

APRIL 12, 2021

When those MQLs go to sales, reps will know which content drove leads further down the funnel, helping them guide the conversation toward a deal. And as SMEs weigh in, content — from whitepapers to blog posts — may stray from the company’s brand messaging, creating a patchwork of tone and voice. Integrate your tech stack.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

Marketing Insider Group

AUGUST 20, 2019

We have found that content marketing and thought leadership play vital roles in marketing transformation as they have the potential to unlock growth and attract the right kind of buyers. With your buyer looking for a solution to their problem, you need to supply them with relevant content. Your audience craves great content.

Planning 100

Planning Content Marketing Thought Leadership SME 100

Content Standard

OCTOBER 8, 2020

Su bscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. This calls for a shift in thinking: We can’t just hire content creators anymore; we need TRUST creators. Price and trust. But which lever do you pull?

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

The Mx Group

MAY 9, 2018

While you’re hard at work creating content to connect with people, they’re turning on their ad filters and tuning out “noise.” A recent content engagement report from Harvard Business Review shows that content production is up over 800% but engagement is down 89%. Simply put, it’s hard to reach people with content.

SME 67

SME Copywriting Paid Search Agency Advertising Agencies 67

ClearVoice

OCTOBER 11, 2021

You’ve realized the value of Teamlancing and you’re scaling content like crazy. As a former freelancer who’s been running a content marketing firm for the past five years, I’ve been on both sides of the content creation process. For content creation to go right… it’s not just on the writer, it’s on you too.

Marketing Budget Creation 100

Marketing Budget Creation Content Guidelines Thought Leadership 100

Content4Demand

OCTOBER 9, 2018

by Tonya Vinas, Director of Content Strategy. The input of subject matter experts (SMEs) is essential to create content that buyers trust. In fact, 78% of respondents to the Demand Gen Report 2018 Content Preferences Survey said they place a higher emphasis on the trustworthiness of content sources than they used to.

SME 40

SME Content Marketing Planning Content 40