Webbiquity

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.

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The 14 Best Marketing Automation Tools

Webbiquity

Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. 4: The 14 Best Content Planning and Research Tools. #5: 1) Marketo. Pricing: contact vendor.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Content has to be high quality and laser-focused to cut through the noise. The four essential qualities of winning B2B content are brevity, accuracy, timeliness, and relevance. How to best produce content for technical buyers? Engineers view Google as the most valuable content resource, followed by vendor websites.

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49 Noteworthy Social Networking Stats and Facts

Webbiquity

Yet just 18% of B2B SMB marketers are using LinkedIn ads (while 75% run ads on Facebook). 21% of consumers say they unfollow brands that post repetitive or boring content. Just 18% of B2B SMB marketers are using LinkedIn ads. 88% of B2B marketers in North America use Twitter for content distribution. ( SocialTimes ).

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Vote for Your Favorites in the B2B Twitterer of the Year Awards

Webbiquity

B2B Small to Mid-Sized Businesses (B2B SMB). • Nominations can be submitted in 10 categories: • National / International B2B Manufacturer (includes software developers). National / International B2B Services. • B2B Organizations. Business Schools. • B2B Trade Associations. • B2B Publications. • B2B Business Journalists. • B2B Twitter App.

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How to Create a B2B Buyer Persona – Six Key Dimensions

Webbiquity

It shouldn’t simply describe who your buyer is, but also help you determine what content to create and how to promote that content to get your prospective customers’ attention and get them to take action. Do you sell into the small to midsized business (SMB) market? The key is to create a persona that is actionable.

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Why SEO Is Even More Important For SMEs During Coronavirus

Webbiquity

While Google uses more than 200 factors to determine the rank of any page, using relevant keywords in your website copy, making your content compatible across devices, and creating content that is easy to read and understand are some of the factors that help ensure increased traffic. Brand Recall.

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