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Can Small Businesses (Really) Use AI for Marketing?

Marketing Insider Group

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing.

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How to Personalize Your Small Business Marketing Strategy

Webbiquity

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. Personalization in marketing is the key to success in many circumstances, as delivering personalized marketing content to your audience addresses their needs while setting your brand apart.

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Five Uncommon Digital Marketing Tactics for Your Small Business

Webbiquity

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Five little-used digital marketing techniques for your business. Creating content is an essential part of any marketing strategy. Use content upgrades. Use quizzes.

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Salesforce rolls out new edition of Marketing Cloud for small businesses

Martech

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. The company is also letting small businesses (those with fewer than 200 employees) that have Sales or Service Enterprise Edition “get started with Data Cloud at no cost.” Why we care. Get MarTech!

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. Small businesses don’t need a huge budget to drive growth. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing.

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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Ultimately, making these changes to your small business practices will help improve your bottom line. For some, that might mean entering new markets.

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 5 Key Benefits of Email Marketing for Small Businesses

Scoop.it

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. Email marketing costs 82% of businesses between 0% and 20% of company budgets.