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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

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How Technology Has Changed the Way Business Communicates

Webbiquity

Skype, Google Meet, and Zoom for conferencing and messaging. Filestage for organization and management of a company’s content review process. For example, screen sharing on applications like Shindig, Google Meet, and Skype makes the sessions more engaging. Slack for instant messaging and voice communication.

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Top 8 Insanely Useful Content Marketing Tools Brands Need

nDash

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

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B2B Marketing Tools for Working Remotely

SendX

Communication Tools Skype Skype has majorly garnered the accolades for its various features and is the most preferred communication tool. Looking for a simple yet efficient tool for interaction, then Skype would be the best suited tool. Users can share access with others via links and allow them to view/edit the content.

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Are Chat Stories the Future of Native Advertising?

Contently

This may sound like the plot of a new Netflix show, but believe it or not, it’s branded content. Mom’s Secret,” one of the many stories available on the chat fiction app Yarn , is actually sponsored by Skype. Now, you might be wondering how Skype ties into a dark family melodrama.

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How to Tailor Content to Your Target Audience Using the Five Elements of Empathy

Content Standard

It speaks to these factors on a deep level through helpful, engaging, and entertaining content. Your audience is undoubtedly wrestling with personal and professional conflicts and changes, and a content marketing campaign that ignores or exploits this situation will likely be seen as inappropriate and insensitive.

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How to Attract and Retain Top Content Marketing Talent

ClearVoice

Content marketing can do wonders for businesses. However, just like in most things in life, content marketing is only as effective as the talent behind it. You need to hire top-tier content marketers to create high-quality content that will resonate with your audience. They understand the needs of your audience.