Biznology

MARCH 16, 2018

Whether it’s more established disciplines within digital, such as content marketing, conversion rate optimization and search, or new entrants like AI and machine learning, there’s no doubt that the whole field can sometimes frustrate you. The importance of site search, which drives 43% to 600% increase in conversion rate.

Marketing AI 154

Marketing AI Search Marketing Content Marketing Conversion Rate 154

Biznology

MAY 14, 2018

As you’ve no doubt guessed, I’m a huge fan of content marketing. But unless you’re a content marketing “fanboy” who’s blind to reality, you have to recognize the practice’s limitations. Those limitations were real even before content marketing’s ubiquity created a whole new set of problems. Content Overload.

Content Marketing 171

Content Marketing Content Link Building Paid Search Agency 171

Biznology

MAY 29, 2017

I’m sure any of you who have spent time on this site appreciate the vital role content plays in building digital relationships. But what about content with the product brand directly? Does the content our brand shares actually foster familiarity with an individual beyond purchase based on common interest?

Top of Funnel 99

Top of Funnel Marketing Automation Services Marketing Management Content Marketing 99

Biznology

OCTOBER 27, 2011

My monthly Biznology® Webinar Tuesday was called “Optimize Your Web Site Search.” ” I talked for 30 minutes about how to help searchers find what they want on your Web site. Did a frustrated searcher just ask again why your site search engine stinks? Image by music2work2 via Flickr.

Optimization 80

Optimization Blast Campaigns Webinar Metrics Search Marketing 80

Biznology

MAY 31, 2018

Those are all good reasons to have content targeted at specific industries. But before you hit the back button, let’s look at a couple of reasons that you might care: You want people to be able to drill down in site search. Yeah, site search. You want to personalize your site by industry. Tagging the content.

Tagging 156

Tagging Classified Ads SIC Automation 156

Biznology

JULY 14, 2017

That is, for every website, there will be key goals that the majority of your audience wishes to accomplish, everything from finding your phone number to learning more about a particular product, to reading all information on the site related to a topic. What does this have to do with content marketing? Everything. Like this post?

Content Marketing 116

Content Marketing Content Aggregators Segmentation 116

Biznology

DECEMBER 15, 2016

Managers of large sites must balance search AI with navigation IA. My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially.

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

Biznology

FEBRUARY 19, 2018

Good content marketing educates the customer. Instead, the site was a sort of collage of generic language, pretty but uninformative images, and links to “assets” like case studies and videos. What you’ll find instead is straightforward, informative content. Content, in other words, that helps the customer understand.

Wikipedia 172

Wikipedia Content Marketing Copywriting Work Management 172

Biznology

MARCH 22, 2012

SEO is typically broken up into phases, the first of which is on site optimization which involves making changes to the actual website in order to appeal to the search engine spiders for specific keyword searches and provide target audience members with relevant information. A URL should be concise and descriptive of the content on the page.

SEO 80

SEO Wikipedia Tagging Keywords 80

Biznology

JULY 3, 2017

It’s taken a decade, but many of my clients actually know which content works better than others do. They have labored over web analytics and conversions and attribution and bounce rates and they are finally starting to think they know which content seems to be working better than others—and kudos to them. 100% conversion rate.

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Conversion Rate Content Analytics Conversion 135

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” What content to blog for Google search success. The more the messier for content marketing SEO success.

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Google Blogspot Ideal Customer Profiles Content 179

Biznology

APRIL 30, 2019

Better targeting, A/B testing, content changes–there is a long list. But I believe that the most overlooked weapon is content analytics. Content analytics allow you to distinguish which content is working and which is not, through several approaches: Interaction. Are all bounces bad? Are all bounces bad?

Analytics 112

Analytics Conversion Click Rate Content 112

Biznology

AUGUST 10, 2012

Now, those of you running small Web sites may be snickering at this point—you know how many pages you have, for Pete’s sake. Many medium-to-large Web sites, however, can’t pin down exactly how many pages they have. Count the number of documents in your content management systems. Photo credit: iconolith.

Advertising Mediums 80

Advertising Mediums Cost Search Marketing Spending 80

Biznology

OCTOBER 29, 2013

Consider the blogger you bring on board as authors of your site to be the helium balloons lifting Carl Fredricksen , Russel, and Dug up into the sky in their house. Also, to my company site, Gerris digital , and to a former client’s site, too, DCBIA. What is Google Authorship? Hummingbird’s a game-changer.

Google 80

Google Youtube Blogger Domain 80

Biznology

JUNE 6, 2012

Last time I wrote about cleaning house and freeing up Google’s index for your best content. We simply can’t ask these business units to retire fresh content related to business-critical offerings. Some like to organize content by content type because that’s the way they’ve always done it.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Biznology

SEPTEMBER 4, 2012

That is an extremely important aspect of linking for SEO, but what about the links that exist on your site? Internal linking from one page of your site to another is important for usability purposes. It helps the visitor maneuver your site in order to quickly find what they are looking for. Broken links can also be internal.

SEO 80

SEO Blogger Link Building Order 80

Biznology

JULY 25, 2017

In order speed things up, Facebook scrapes every URL that you and I drop in and share to Facebook and then packages it into a ratio-cropped featured image, a title, and a summary, usually taken from either the title/description meta tag on your site or from the proper title and the first paragraph of the article. Learn More. Like this post?

Facebook 175

Facebook Tools Content Marketing Content 175

Biznology

JUNE 8, 2017

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up.

Lead Scoring 165

Lead Scoring Lead Ranking Branding Brand Identity 165

Biznology

APRIL 12, 2017

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. The importance of keywords.

SEO 136

SEO Optimization Adwords Keywords 136

Biznology

JULY 18, 2016

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content. Behavior-Based Content.

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

JUNE 7, 2017

When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running in the other direction, especially if you haven’t yet earned their loyalty. Insensitive Content.

Content 144

Content Transparency Custom Publishing Statistics 144

Biznology

AUGUST 27, 2019

Gating content —requiring site visitors to provide their email address or other information before they can access or download the information— is a critical part of the conent marketing equation. In the process, you’ll be setting expectations and it’s critical that your content live up to the expectations you’ve set.

Effectiveness 99

Effectiveness Content Marketing Planning Content 99

Biznology

MARCH 8, 2018

I recently commented on a LinkedIn post about the power of LinkedIn as a content marketing platform. The gist of the post was that it is rapidly becoming the go-to platform for branded content marketing. My problem with LinkedIn is I can’t find content in the platform. I disagreed with the very premise of the post.

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

Biznology

NOVEMBER 12, 2012

If drastic changes are made and if certain things aren’t implemented properly during the new site migration due to lack of knowledge, it can result in some of that SEO trust being lost. When you are switching over to a new site, it’s necessary to copy the Google Analytics code over to the new pages before it launches.

SEO 80

SEO Wikipedia Tagging Lead Scoring 80

Biznology

NOVEMBER 7, 2016

This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. If, right now, your website only features written content, you might want to consider sprucing things up. According to Syndacast , 74% of all internet traffic in 2017 will be video-based.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

MAY 23, 2012

One metric that website owners pay attention to is the bounce rate of the site, which is the rate at which a website visitor lands on a page of a website and then leaves (bounces) without visiting another page of the website. Website owners worry about bounce rate because they see it as a reflection of the quality of their site.

Wikipedia 80

Wikipedia Marketing Websites Spending Traffic 80

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They built the content. Your content can be indexed by Google for the keywords it contains. They did the keyword research.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

APRIL 14, 2017

So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean? Video content marketing means creating engaging video content that is thoughtful, planned and integrated into the different parts of your marketing process and sales process.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

NOVEMBER 13, 2018

Does site search matter? But without it, your content, conversions, and customer experience can all fail. Tim Peter and Steve Zakur are bringing a new podcast to the table: one that explores AI, content marketing, and search like never before. 70% of content created by B2B companies is never seen by its target audience.

Search Marketing 128

Search Marketing Twitter Google Traffic 128

Biznology

DECEMBER 21, 2020

The SSL (Secure Sockets Layer) certificate tells Google that your website boasts top-notch security and it allows the search engine to prioritize your website in the results pages while actually penalizing the sites that don’t use SSL. Content marketing with a twist for top-notch SEO. Determines how long it takes for content to load.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Biznology

MARCH 31, 2017

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. Process – create a sustainable content flow.

SME 80

SME Ad Building Copywriting Content 80

Biznology

FEBRUARY 17, 2016

We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips for making that part of your content marketing process easier. Chances are, you’ve got great content at your fingertips. Your Outbox is a Goldmine. Paydirt again!

Content Marketing 80

Content Marketing Generation Content Buying Cycle 80

Biznology

JULY 20, 2016

Does your current content marketing strategy stand alone? Have you wondered why your best content isn’t bringing the organic traffic you expected? Content marketing has an innate relationship with SEO. Tyler covers the following: A contextual history of content marketing and its ever-evolving state of flux.

SEO 80

SEO Content Marketing Webinar Metrics Content 80

Biznology

JULY 13, 2015

Search methods can vary and, depending on your site content and the makeup of your audience, the underlying technology can be a challenge to pull off well. Your site’s visitors aren’t always going to know the correct terminology to use when searching. There are two potential problems with this approach. Terminology.

Search Marketing 80

Search Marketing Marketing Websites Content Marketing Marketing Analytics Tools 80

Biznology

AUGUST 23, 2018

But they aren’t sure how to get all the folks who create the content all over their organization to do it right. Don’t stand around hoping people will fix their content. The post Improve your content for website search appeared first on Biznology. Like this post? Sign up for our emails here.

Marketing Websites 112

Marketing Websites Content Organization Conversion 112

Biznology

SEPTEMBER 15, 2016

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content.

Buying Cycle 80

Buying Cycle Merchandising Peer-to-peer Content 80

Biznology

FEBRUARY 14, 2014

That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create. “Post and pray” isn’t going to get your content noticed. In order for content marketing to be effective, you have to find an audience for your content.

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Promotion Content Marketing Ad Building Content 80