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Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. I just write my own.”. The Local Mainstay.

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Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. The hide in their vanilla content cave, their figurative tail tucked between their legs. What is the number one goal of content marketing? Take fear out of the equation.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

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 5 Key Benefits of Email Marketing for Small Businesses

Scoop.it

You also need to personalize your emails to ensure you send relevant content. Don’t forget to include your email signature as well. Source Email signatures are great at raising brand recognition. Statistics show that 82% of email marketers leverage signatures to do just that. The result of all these?

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HubSpot’s June 2023 releases: The manager’s guide

Martech

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Content Assistance has been available for social media since May. Using slash and highlight commands to quickly use the Content Assistant inside many HubSpot tools.

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10 Top Gmail Extensions for Content Marketers

Scoop.it

Here’s the thing – Gmail is getting less effective if you want to grow your content marketing business. That’s why in this article, I’ve rounded up ten chrome extensions for Gmail you should consider using as a content marketer in 2021. As a content marketer, there’s no reason why you shouldn’t join the list. Right Inbox.

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5 Email Copywriting Tips for Creating Engaging Content

SendX

Write Your Emails with a Purpose in Mind Before getting into the specific do’s and don'ts of email copywriting, you should first understand the cardinal rule of email copywriting: Write with a purpose! Are you going “off list” and trying to write an email to an influencer or blogger for a guest post or a “shout-out”?