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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

” Digital marketer Shane Barker writes that though LinkedIn is the clear #1 choice for B2B marketers, “Twitter is a place to ‘see what’s happening’…87% of B2B marketers use Twitter for content marketing. ” No mention of Twitter.

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11 Benefits of Lead Forensics’ Software

Lead Forensics

With the use of IP tracking software, you can shed light on your unknown website visitors. The truth is, that only 2% of your website visitors will make contact with you, meaning that 98% of website visitors have subsequently left your site, seemingly lost forever. Uncover new leads This is what Lead Forensics is all about.

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11 Benefits of Lead Forensics’ IP Tracking Software

Lead Forensics

With the use of IP tracking software, you can shed light on your unknown website visitors. The truth is, that only 2% of your website visitors will make contact with you, meaning that 98% of website visitors have subsequently left your site, seemingly lost forever. Uncover new leads This is what Lead Forensics is all about.

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Building the A-Grade Sales Team

Lead Forensics

TIP: Top up your call preparation by using Lead Forensics Visitor Tool to understand key details about prospects that have visited your website including, turnover, SIC code, company size, location and more. TIP: Use the Watchlist feature to alert your sales gurus in real-time when a hot prospect visits your website.

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Your Employees Need a Common Vocabulary — A Good Taxonomy Helps

Salesforce Marketing Cloud

It’s a common perception, but the industry has moved beyond websites to apps, devices, the cloud, and more. Imagine your company has individual departments that generate content around sales, support, technical documentation, training, and pricing. A business uses a taxonomy to classify its content. But it goes deeper.

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When You’re Focused on Upstream, What do You Measure?

Vision Edge Marketing

Chara defines Downstream Marketing as efforts such as advertising, promotion, brand building, and other forms of communication and engagement, including PR, events, and content. You can use the SIC database to determine the total number of mid-market companies who meet these criteria, and data for the average run rate for this type of widget.

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KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

The Kickfire’s API has expanded to include Trade Name & expands to include the descriptions from Standard Industrial Classification (SIC) & the North American Industry Classification System (NAICS). Identifying the potential new Markets : The first two digits of NAICS or SIC code is an industry title. VisiStat, Inc.,

API 40