Writing on the Web

MARCH 20, 2014

This is a key element of a smart content marketing strategy. You must devote a few key content pages to answering readers’ questions about your business products and services. Good content marketing includes calls to action and answers questions. Does your website answer readers’ questions?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Content 100

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. But you run a business, maybe you’re a professional who offers services such as coaching, health care, financial planning, speaking? Compelling.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

FEBRUARY 27, 2013

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. When writing online content , I try to apply neuroscience to understanding why some copy outperforms others. Content matters. Words matter.

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

DECEMBER 12, 2012

Or quality content for customers ? People visiting your website want to see something that piques their curiosity in you and your products and services. The content must be relevant, new and, of course, SEO “friendly.” Do not use a template or basic page format and tweak the content.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

JUNE 4, 2014

width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. Your content needs to be customer-focused. What’s Missing in this Visual? How do you do this?

Content Marketing 100

Content Marketing Wikipedia Content Viral Marketing 100

Writing on the Web

SEPTEMBER 25, 2013

There’s always a lot you can say about your products and services, but how many different ways can you write about them before your regular subscribers get bored? I recently purchased Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less.

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. 4 Common Blog Writing Stumbling Blocks.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

MAY 16, 2011

And it’s really easy when you use a monthly production service like I do: iMotionVideo , who does it all for me!). Online video is THE most powerful tool on the Internet for driving traffic to your websites and services. Related posts: Content Marketing for Professionals: Time-Saving Tips Webinar. Will be recorded!).

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. They spend a nice sum on a good-looking website designed only to find that it’s delivered with “ lorem ipsom &# text as a place holder for content. No, not really.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JANUARY 26, 2012

How should content marketing be used on the home page of your website? More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads?

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. I just love this service. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. Attractive Content: Speak to the brains.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

OCTOBER 9, 2011

Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Content marketing isn’t successful without results. Here’s a final note in my blog post series about writing good content on the Web that gets results. 5 Content Marketing Questions: #3 What’s Possible?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

OCTOBER 28, 2011

This is what you need to do whenever you write any content designed to market your products and services. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. Easy-peasy.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

SEPTEMBER 20, 2011

How do you write compelling content that attracts and engages readers? First, let’s deal with the compelling content thing. Your content isn’t going to market a thing if you don’t reach inside the heads and hearts of your readers. You must tell them how they will feel, when they use your services or products.

Trigger Marketing 100

Trigger Marketing Content Buy Service 100

Writing on the Web

SEPTEMBER 24, 2011

The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Content marketing is a buzz word not just because marketing people like new buzzes. Even if the Internet changes at lightening speed, the writing basics for content remain the same.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

OCTOBER 25, 2011

Here are some reasons content marketing is getting more challenging. There exists: A shift away from focusing on your products and services (what you know well). A huge volume of content about everything possible, creating information overload for readers. That makes content marketing on a blog more challenging as time goes on.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

MARCH 27, 2013

Content should be focused on readers, not you and your business. Here’s how online content marketing works for small businesses: Relationships : Whenever you write content (blog posts, e-newsletter articles, emails), keep the focus on what problems you can solve for your customers. That’s what content marketing does.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

SEPTEMBER 27, 2011

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)?

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

MAY 2, 2011

How should content marketing be used on the home page of your website? More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads?

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

SEPTEMBER 3, 2010

How do you write compelling content that attracts and engages readers? This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. First, let’s deal with the compelling content thing. Related posts: Compelling Content: What Are Readers’ Hot Buttons?

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

OCTOBER 17, 2011

alt=" Writing Compelling Content: What Drives Your Readers?" />. width="93" height="110" /> In a recent blog post, Compelling Content: What Are Your Readers’ Hot Buttons? , You provide professional services to leaders in organizations. This is how you use hot buttons to write compelling content. What Drives Your Readers?"

Work Management 100

Work Management Content Marketing Management Case Study 100

Writing on the Web

OCTOBER 3, 2011

alt=" 5 Content Marketing Questions: #3 Whats Possible?" />. #3 This is really what content marketing is all about. Action is the goal for all good content designed to market your business on the Web. Content Marketing with Blogs provides 4 key ways to make your blogging easier so you get more results. #3 Whats Possible?"

Content Marketing 100

Content Marketing Content Copywriting Marketing 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Related posts: Content Marketing with Stories: Better than Facts. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JULY 12, 2011

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Try a subscription service to ScribeSEO Tool. Writing for the web can be like walking on a tightrope.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

NOVEMBER 11, 2010

What are two key elements to creating content that get results? I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. Emotion and narrative … Remember these two crucial keys to content marketing. 10 Ways to Make Content More Engaging.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

JANUARY 14, 2011

Telling stories is a fundamental part of good content marketing. Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? I was embarrassed. I used that story, and still do. What’s your story?

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

OCTOBER 27, 2010

How can content marketers create content that engages – truly engages – the emotions of readers ? This is important stuff for content marketers to grasp and use when creating content that engages the hearts and minds of readers. Related posts: 10 Ways to Make Content More Engaging.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. Get a World View: Before you can sell a product or service, you need to sell a world view. I have a couple of options for working with people, including consulting , and you can read this page here: Patsi’s Writing Services. It doesn’t matter.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. I think this is one of the hardest things for busy professionals to communicate in writing content for the Web. You need a brand story.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. Easy-peasy.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

DECEMBER 13, 2010

Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Stumble upon something good? Tweet This!

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. A Super Bonus: How to add duplicate video content to your channel without it being rejected (a tip YouTube doesn’t want you to know about!). Related posts: Content Marketing with Videos: Free Webinar.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. By that I mean, your content should follow a sequence, touching on the following emotions: Negative , a painful problem , a fear. Attractive Content: Speak to the brains.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

JUNE 4, 2010

My content marketing consulting blog is here, at WritingontheWeb.com , all about online content marketing. All sorts of content on the web must be published in order to get found, get known and get clients. This blog is currently ranked #5 in the Top42 Content Marketing Blogs. Do they need branding services?

Positioning 100

Positioning Content Marketing Banners Content 100