Paul Gillin

OCTOBER 11, 2012

Only people can post content. For example, instead of saying, “This webinar on the benefits of platform as a service has particular relevance to business partners,” try “This webinar on the benefits of platform as a service looks interesting. It’s easy to measure the response to content you post.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JUNE 29, 2011

There are several aspects of this ever that I like: Minimal branding – Constant Contact intentionally keeps the focus on the content rather than its brand. One smart move was to prominently note that the resource is “ Powered by KnowHow ,&# which is a training service the company offers.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

MARCH 13, 2012

These “green field” markets are building IT infrastructures around mobile technologies, adopting social media for content distribution and investing in “smart cities” at a faster rate than mature markets, Ng said. There is a growing appreciation of value and the importance of high-quality service in Asia/Pacific in particular, Ng said.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

JULY 29, 2011

Manage Social Content. Nearly 80% of the companies Awareness surveyed use social media channels to identify and respond to customer service issues and two-thirds use them for prospecting. Online marketing provides much richer options for understanding how people interact with our content. Monitor Social Conversations.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

FEBRUARY 7, 2011

CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation. The number of active participants – or those who regularly contribute content – is in the sub-1% range. That changed the content we were delivering. The Insight Dividend.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. We created more than 80% of our launch content in one day,&# Kaskey said. YouTube has been one of its early successes. “We

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

DECEMBER 1, 2010

Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. Service had little to do with it. How can you use a mobile app to provide service to the customer? Service had little to do with it. and Twitter. Consider item 1 above.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

MARCH 10, 2011

For business pros in industries like communications, manufacturing, retailing, financial services and even construction, LinkedIn groups are becoming vertical social networks in their own right. LinkedIn has evolved far beyond its roots as a professional networking service. Summarize your content and ask a question.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

NOVEMBER 24, 2010

Your participation in any video related to Oracle’s business, products, employees, customers, partners, or competitors; whether you create a video to post or link to on your blog, you contribute content for a video, or you appear in a video created either by another Oracle employee or by a third party.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

NOVEMBER 8, 2010

Another is Diigo , a social bookmarking service, I discovered about three years ago that has been my favorite ever since. You can also take a snapshot (essentially a cached image) of a page, which is useful for content that goes behind firewalls after a few days. Tweetdeck for Twitter is one.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

JANUARY 25, 2012

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. You can also use free and simple utilities like Bit.ly

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JANUARY 13, 2012

My philosophy of building a Twitter following has always been to provide interesting content about the Internet, digital media and publishing, with occasional excursions into my beloved Red Sox and New England Patriots. My favorite bookmarking service is Diigo , and I have Dlvr.it When I publish something, others help me promote it.

Twitter 50

Twitter Ad Building Tips Tagging 50

Paul Gillin

APRIL 18, 2012

Good content sells itself. Both services provide great value for brands in very different ways. This means that a compelling message can be spread far and wide by the members themselves without investment or active involvement by the person or organization creating the message. Understanding Twitter.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

JULY 8, 2010

Your participation in any video related to Oracle’s business, products, employees, customers, partners, or competitors; whether you create a video to post or link to on your blog, you contribute content for a video, or you appear in a video created either by another Oracle employee or by a third party.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JUNE 18, 2013

Only about 10% of its content promotes Constant Contact services. Finally, Constant Contact has used Facebook and Twitter to deliver a constant stream of useful information to its small-business clientele about how to better market their companies. The other 90% is informational and advisory. Related articles.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

OCTOBER 19, 2011

The series is underwritten by IBM Midsize Business , but the content is entirely my own. Brody is no fan of the automated tools that enable page owners to auto-post content across multiple social platforms. ” Remember the earlier point: You can always change the offer and test something new. Get people involved.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

JANUARY 24, 2013

The book also looks at the growing influence of online customer reviews sources like Yelp and Amazon on businesses ranging from electronics to hospitality services and tells how business executives can use peer reviews to their advantage. Attack of the Customers is available through major online retail outlets and in Amazon Kindle format.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MAY 27, 2010

The rest of the chapter will go into the various kinds of social communities and how to use them, with examples from the HR, food service, medical and construction industries. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

MAY 13, 2010

Do some of your pages have generic titles such as “About” or “Services?” Every page should also have embedded widgets that make it easy for visitors to e-mail, bookmark, tweet or otherwise share your content. Navigate through your website and look at the page titles at the top of your browser. How about PDF documents?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JANUARY 6, 2011

These companies have got half of the equation right: They’re producing solid content. In many cases, the best group to run social campaigns is the customer service organization because they already understand one-to-one relationships. What they don’t understand is the relationship side of the equation.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

MAY 10, 2010

I spent several frustrating hours this weekend trying to recover from a nasty virus that has hit WordPress installations on Network Solutions and Go Daddy, which is my hosting service. This will be the one with the folders called wp-admin, wp-content and wp-includes.

SIC 50

SIC Rules Tagging Service 50

Paul Gillin

OCTOBER 12, 2011

The series is underwritten by IBM, but the content is entirely my own. All of the major service firms are moving into this space in a big way, but not many people have a good definition of it. Those learnings from the field work their ways into the curriculums at the service academies within two to three weeks.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

APRIL 13, 2011

EventBrite is a great service, but I recommend against using it as your event landing page. Use a page under your own domain and use EventBrite (or similar services) for registrations. Create short-code URLs using a service like Bit.ly. Content from past events is your best promotion for future events. AcmeForum ).

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 24, 2010

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. Let’s say we implement a customer self-service portal as a way to reduce support costs.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 24, 2013

Stand Out builds on the premise that a great online presence is a function of distinctive content delivered through multiple channels with the assumption that interactions with constituents are part of the process. This is what I call really actionable information. It will immediately change some of your tactics – and for the better.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

AUGUST 9, 2012

How does a service with so little going for it create so damn much trouble? The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. In fact, most Twitter members use the service very little.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

AUGUST 6, 2012

Anyone who follows my blog knows that I’m not a big fan of Klout , or any service that oversimplifies the complex process of assessing online influence by boiling it down to a single number. Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

DECEMBER 16, 2010

We used cell phones primarily for voice calls and content management systems less functional than WordPress cost a half million dollars. Our range of options for buying and selling products and services will expand by orders of magnitude thanks to global connectivity.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

MARCH 22, 2016

Big sports events are a great opportunity to show off your products and services, particularly if you can apply them to the combatants on the field. Here’s a good example I that came over the transom from Blue Fountain Media , a design an online media firm.

Social Media 50

Social Media Media Social Marketing Click Rate 50

Paul Gillin

JANUARY 12, 2011

By that metric, pages 157-168 of Content Rules are worth the cover price alone. I thought I was pretty savvy about creating content, but authors C.C. Content Rules doesn’t pretend to be a visionary treatise on the future of social media. Both can describe the same content, but which do you think is more likely to grab attention?

Rules 50

Rules Social Marketing Content Blogger 50

Paul Gillin

FEBRUARY 15, 2014

Three years ago I routinely advised clients to spread their content around liberally through multiple channels as a way to reach the largest possible audience. I recommended setting up multiple Twitter accounts for different functions like customer service and marketing. The victim of too much noise is meaningful conversation.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50

Paul Gillin

OCTOBER 31, 2011

The series is underwritten by IBM Midsize Business , but the content is entirely my own. Wladawsky-Berger : About 80% of the job growth is in information-intensive service jobs. Can there be new retail services, trades, sustainability-oriented businesses where these skills can be applied? Today it’s 2%.

Enterprise Management 50

Enterprise Management Training Work Management Education 50