Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

OCTOBER 2, 2011

This involves strengthening its “middle of the funnel” tools for more powerful email, better segmentation and content selection, and enhancing lead profiles with data from social media. These include segmentation, building lead scoring models, and content selection. To be clear, this isn't about building a simpler interface.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Customer Experience Matrix

APRIL 20, 2011

The system provides a social media publishing tool that automatically creates links with embedded Google-Analytics-compatible identifiers for campaign, content, and source. adding cookies to visitors’ computers when they view Argyle-generated social media content, and checking for those cookies when visitors reach a “conversion” page (i.e.,

Social Media 120

Social Media Media Enterprise Management Marketing Analytics Tools 120