WriteSpark

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Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. They may lack the knowledge and skill necessary to be confident, efficient, and effective when writing marketing content.

SME 120
article thumbnail

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. They may lack the knowledge and skill necessary to be confident, efficient, and effective when writing marketing content.

SME 120
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Packaging Case Studies to Increase Their Promotional Value

WriteSpark

Again, the book can be organized by relevant categories in order to improve SEO and attract the attention of prospects as they browse through your site. Case Studies Content Marketing Sales Materials' Another idea for this organizing project is to create a table that shows how the individual case studies fit into multiple categories.

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

SEO and web analytics were among the techniques experts use most and rated the most effective, with blogging and usability testing not far behind. Content Marketing Social Media online marketing professional services firms social media for technology companies technology services marketing'

article thumbnail

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. They may lack the knowledge and skill necessary to be confident, efficient, and effective when writing marketing content.

SME 120
article thumbnail

How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

SEO and web analytics were among the techniques experts use most and rated the most effective, with blogging and usability testing not far behind. Figure 3 – Effectiveness Ratings: Experts vs. High Growth vs. Average Growth Firms. Surprisingly, the experts found Facebook and banner ads to be less effective than the high growth firms did.

article thumbnail

Packaging Case Studies to Increase Their Promotional Value

WriteSpark

Again, the book can be organized by relevant categories in order to improve SEO and attract the attention of prospects as they browse through your site. Another idea for this organizing project is to create a table that shows how the individual case studies fit into multiple categories.