Smashmouth Marketing
NOVEMBER 19, 2009
We focused first on content and blogging and then decided to dig deeper into SEO best practices. We weren't looking for a content management system at the time, but they had so many valuable pieces of content on their site that we soon became Hubspot junkies without even being a client. Understand the value of Content.
Smashmouth Marketing
JULY 19, 2010
There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses.
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Smashmouth Marketing
DECEMBER 21, 2008
Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. I advocate leveraging the thought leaders or subject matter experts that you have on staff to create compelling content for your blog. It seems to all be about content.
Smashmouth Marketing
SEPTEMBER 23, 2009
NetSuite_Mei : Focus on providing valuable content on your website to drive traffic #sherpab2b09. viewstream : #sherpab2b09 Julie Wisdom, Babcock: content is KING, but expensive. SO leverage content, and find inexpensive ways to produce. mvolpe : I agree!! ajdun : Jaren Green: "Not everyone searches like you do" Amen.
Smashmouth Marketing
AUGUST 18, 2009
Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Classic inbound marketing.
Smashmouth Marketing
AUGUST 19, 2009
Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Classic inbound marketing.
Smashmouth Marketing
SEPTEMBER 23, 2009
kimalbee : Look at the big pic 4 success - metrics: # visits > #leads - initial > #leads - more info > #sales-ready leads > Sales closed #sherpab2b09 viewstream : #sherpab2b09 Julie Wisdom, Babcock: content is KING, but expensive. SO leverage content, and find inexpensive ways to produce.
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