Paul Gillin

MARCH 22, 2022

The following content was generated automatically by LongShot. There is a growing trend of using AI to generate content. The benefits of using AI to generate content include being able to create high-quality content quickly and cheaply. As AI technology advances, so does its ability to generate content.

Marketing AI 50

Marketing AI Automation Customer Satisfaction User-Generated Content 50

Paul Gillin

DECEMBER 12, 2013

These publishers eschew search optimization in favor of creating content that people want to share. From an SEO perspective, they do a lot of things wrong. Short on content? The answer might be incubating in fast-growing media operations like BuzzFeed (right) and Upworthy. And they’re killing it online at the moment.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

JULY 29, 2011

Manage Social Content. Practice SEO. It describes four measures of content effectiveness that take into account multi-channel activity: Content-to-Contact Ratio, Comments-to-Content Ratio, Comments-to-Profile Ratio and Content-to-Share Ratio. Monitor Social Conversations. Measure and Analyze Social Activity.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

JANUARY 24, 2013

Stand Out builds on the premise that a great online presence is a function of distinctive content delivered through multiple channels with the assumption that interactions with constituents are part of the process. This is what I call really actionable information. It will immediately change some of your tactics – and for the better.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50