Marketing Craftmanship

MAY 13, 2020

Many have blogs featuring content that most visitors neither read nor comment on. Very few companies seem to monitor website analytics, and even fewer understand the complex world of SEO. factor in your webinar content. Industry Events. Squarely address and promote the “What’s in this for me?”

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Marketing Craftmanship

JULY 1, 2013

Broadly, if Thought Leadership is a marketing strategy that leverages intellectual capital to engage target audiences, then there are two critical components and issues: Content — What qualifies as legitimate and effective Thought Leadership? Application — How should the content be applied to drive tangible business outcomes?

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

Marketing Craftmanship

FEBRUARY 14, 2013

It would drive SEO. My disappointment grew, but my Blog demanded even more content. “I Did you create an editorial calendar to provide content focus…or made promises you could never keep? My sad story: It was love at first sight. A company Blog had everything I was looking for in social media. Establish thought leadership.

Merchandising 100

Merchandising Thought Leadership Promotion Social Media 100

Marketing Craftmanship

AUGUST 14, 2015

Take advantage of Search Engine Optimization (SEO) tactics. Not require a user name and password to gain access to white papers or other content that showcases your firm’s intellectual capital. will be ready to make decisions, your firm must create an internal discipline and content to remind them of: Your existence.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Marketing Craftmanship

FEBRUARY 24, 2016

According to the State of Digital & Content Marketing Survey – produced by the management consulting firm, Zeughauser Group – in-house legal counsel are reading blogs less frequently, and valuing blog content less highly than they did 3 years ago. Your blog content is not optimized. You don’t merchandize your blog content.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Case Studies Marketing Management 100

Marketing Craftmanship

AUGUST 19, 2011

Most brochureware websites contain no content that requires updating, and other than perhaps a “Contact Us” form, no interactive capabilities. Brochureware simply sits online, like a printed brochure sits on a coffee table. This company doesn’t really care what clients and prospects think of them.

Thought Leadership 100

Thought Leadership Paper Press Case Study 100

Marketing Craftmanship

MARCH 16, 2013

But if you are unable or unwilling to generate meaningful content on a consistent basis (at least twice a month), or to merchandise your blog content properly (which means taking specific steps to promote the content with target audiences), then do not start a blog.

Social Media 100

Social Media Media Merchandising B2B 100