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Does Outbound Marketing Still Fit in Today’s Landscape?

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There’s no doubt that today’s marketing landscape is lauding the growth of digital marketing in the realm of inbound channels such as social engagement programs, SEO, and content development. However, this doesn’t mean that tried and true Outbound marketing has gone to the wayside. Or does it?

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Sales Intelligence: What to Expect When You’re Prospecting

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Content has misaligned messaging , distributed to the incorrect audience (or no audience at all). Intent data is near-realtime information about a prospect’s intent, such as a flurry of web searches, or multiple content downloads on a particular topic. Opportunity data means favorable conditions, such as a funding event or a new CXO.