Customer Experience Matrix

JANUARY 10, 2012

This approach extends beyond most marketing automation products to incorporate full Web content management and marketing services. The two lower price levels also require additional charges for the SEO tools, which are licensed from an external developer. There’s also a salesperson access tool billed at $9.95 per month per user.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 4, 2014

the hot new feature is…SEO content rating. Yes, there’s continued growth in various aspects of social media marketing and in mobile-friendly content creation. Do I get SEO credit for using “top of the funnel”?) Just click here to purchase your very own copy of the VEST and analyze to your heart’s content.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM).

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

DECEMBER 12, 2010

Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) But enterprise marketers have additional needs related to scalability, content sharing and user rights management, which SMB systems are not designed to address.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 2, 2011

This involves strengthening its “middle of the funnel” tools for more powerful email, better segmentation and content selection, and enhancing lead profiles with data from social media. These include segmentation, building lead scoring models, and content selection. To be clear, this isn't about building a simpler interface.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Customer Experience Matrix

APRIL 20, 2011

The system provides a social media publishing tool that automatically creates links with embedded Google-Analytics-compatible identifiers for campaign, content, and source. adding cookies to visitors’ computers when they view Argyle-generated social media content, and checking for those cookies when visitors reach a “conversion” page (i.e.,

Social Media 120

Social Media Media Enterprise Management Marketing Analytics Tools 120