Customer Experience Matrix

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New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

Customer Experience Matrix

the hot new feature is…SEO content rating. Yes, there’s continued growth in various aspects of social media marketing and in mobile-friendly content creation. What I hadn’t realized before is that at least a half dozen vendors had added or improved features to help marketers build content that attracts search engine hits on selected keywords or concepts. billion.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). Its primary clients were then, and still remain, digital marketing agencies. That''s theme number three.

Genoo Adds SEO To Web Site Management and Marketing Automation

Customer Experience Matrix

This approach extends beyond most marketing automation products to incorporate full Web content management and marketing services. The most interesting recent enhancements are products for search engine optimization (SEO): “competitive intelligence” runs a multivariate analysis to identify factors that contribute to competitive pages’ ranking; and “content relevancy analyzer” scans high-ranking pages find theme words that search engines will use to determine relevance. This is still low for small-to-mid systems but not wholly out of line.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential. Results are summarized in the table below.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Online Marketing Systems Are Still Very Fragmented

Customer Experience Matrix

The traffic generation side includes: - email campaign systems like Responsys and Silverpop ; - search engine marketing like Efficient Frontier and Did-It ; - online advertising like Doubleclick and Tacoda ; - search engine optimization like Apex Pacific and SEO Elite ; and - mobile advertising like Knotice and Enpocket (There are many more vendors in each category; these are just top-of-mind examples, and not necessarily the market leaders. The results were a surprise. But somehow I had assumed that the more integrated vendors had already assembled a fairly complete package.

The more the messier for content marketing SEO success

Biznology

You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Churn out five-times the amount of content you’ve been writing then hit publish and walk away for a couple days. want you to write at least five times as much content as you are. Blog content, not ephemeral tweets or facebooks.

SEO 80

Infusing SEO Into Your Content Marketing Strategy

B2B Marketing Insider

Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. Exceptional content that delivers value and purpose can earn links naturally, fueling a website’s authority and overall ranking potential. The post Infusing SEO Into Your Content Marketing Strategy appeared first on Marketing Insider Group.

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How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. SEO requires great content.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Why “White Hat SEO” is Just Another Name for “Beautiful Content Marketing”

B2B Marketing Insider

Having been in the Internet marketing profession for eight years now (seven of which have been specific to SEO and search marketing,) I’ve worked for several companies that employed both “black hat SEO” and “white hat SEO” programs.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. If you’re hiring SEO expertise from the outside, how do you make sure you’ve found the best expert or agency for your needs? These are often your best leads.

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Debunking 10 Common SEO Misconceptions

KoMarketing Associates

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. After that instance, I realized that there are multiple myths and generalizations made about SEO that are not 100% true. SEO Is Dead. No, SEO is not dead. SEO is no longer solely dependent on keywords or an over abundance of links. Why?  .

SEO 101

SEO and Content: Can SEO drive “viral?”

grow - Practical Marketing Solutions

I have been thinking about this question: “What is the relationship between SEO and content?” ” Content is critical for SEO … but is SEO critical for content transmission? couldn’t quite sort out this relationship between SEO and content … until now (I think). Can SEO make content go viral?

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SEO and Content Marketing: A Love Story

Writing on the Web

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. SEO and CM are distinct yet inseparable. CM is content.

SEO 81

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next,  and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do? Guides to SEO for Beginners. ” SEO Tutorial.

Content marketing and SEO, a relationship of evolution

Biznology

Does your current content marketing strategy stand alone? Have you wondered why your best content isn’t bringing the organic traffic you expected? Content marketing has an innate relationship with SEO. Tyler covers the following: A contextual history of content marketing and its ever-evolving state of flux. It’s not a chicken or the egg scenario.

5 Overlooked Content Marketing Assets That Can Influence SEO

KoMarketing Associates

Ratings and reviews can be important for SEO and PPC. This experience got me thinking about where B2B marketers may miss out on SEO opportunities because there isn’t a direct connection to SEO performance. Here are five potentially overlooked content marketing opportunities B2B marketers should consider incorporating into their ongoing SEO efforts.

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3 Tips for Better Aligning B2B Content Marketing & SEO in 2017

KoMarketing Associates

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. But, as we well know, this is far from an ideal world. Just kidding.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content.

15 SEO Tips And Tricks To Improve Your Content Marketing

B2B Marketing Insider

On his Quicksprout blog, Neil Patel once compared content marketing and SEO to “peanut butter and jelly,” saying, “you can eat them on their own, and they are delicious… but what happens when you combine them? The post 15 SEO Tips And Tricks To Improve Your Content Marketing appeared first on Marketing Insider Group. Content Marketing

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SEO for content marketing: beyond what’s on the page

Biznology

Great SEO work is about more than just the content on the pages of your website. Here are a few of the areas that matter and that will have an impact on the success of your SEO efforts. The more prolific and popular your social media efforts, the more search results will reward you and the more return you’ll see on your SEO investment. Social Matters. Mobile Matters.

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7 SEO Tactics Most Marketers Ignore

Act-On

How many companies have even done the basics of SEO ? SEO is in some ways one of the most neglected parts of a content marketing program, or any online marketing program. You only have to look at how much budget SEO gets. WASP Barcode’s 2016 survey of small business owners, found only one in four small businesses does any amount of SEO at all. Don’t believe me?

How To Project SEO Content Marketing Goals & Performance

KoMarketing Associates

As I detailed in my most recent column on Search Engine Land, we committed to an aggressive production goal for content marketing: 250 assets per year or approximately one per day. Similar to general, SEO competitive analysis , we were looking to determine how active and (visibly) successful competitors are with their content marketing programs. Content Marketing Production.

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5 SEO Best Practices for Content Development

Salesfusion

If you create great content but no one sees it, does it provide any value for your business? We’ve all heard it time and again, but it’s worth reiterating: Developing content as part of your marketing efforts, be it blog posts, webinars, videos or even new pages on your website, is only half the battle. With SEO , you can. What happens when you have a new piece of content?

How To Turn Video Marketing Into a Successful SEO Strategy

Webbiquity

YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. Merely posting any video onto YouTube though will not generate desired results.  A marketing strategy behind the video must be in place in order for Google to recognize the content as compelling and deserving of a rank on the first page of Google’s search results. Watch video }.This

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17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Today, there are (in many cases free, or low-cost) tools covering nearly every aspect of content design, on-page, off-page, and technical SEO.

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Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. While creating content for bottom-of-funnel buyers is important (and likely more promising to convert), this does not mean that other phases should be overlooked. Search Query: Desire.

SEO copywriting buzz

Biznology

She’s scanning websites, answering emails on her mobile, and suffering from “content shock.” The post SEO copywriting buzz appeared first on Biznology. Copywriting Search Engine Optimization Apple content shock copywriting Derek Halpern ernest hemingway Ramit Sethi SEOWant your sentences to have a wham-bam impact? Think short. Very short. ” Every.

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14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

Search remains the cornerstone of digital and content marketing efforts. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Companies that blog have 97% more inbound links than companies that do not, and inbound links are (of course) critical to SEO success. Content Marketer ). Speed thrills.

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Jump-Start Your SEO by Combining Social Media & Content Marketing Strategies

B2B Marketing Insider

While Google has yet to affirm social media signals as ranking factors to its search engine algorithm, many search marketers would deem it foolish not leverage social platforms to support SEO strategies. Two Google ranking factors, which surround a site’s traffic and engagement metrics, are enough to make the socially-infused SEO argument legitimate. A […].

27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.” In Search of SEO?

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B2B SEO Strategies for Multilingual Web Content

KoMarketing Associates

It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. In the past, B2B marketers would be concerned with duplicate content issues that could arise in the implementation of multilingual web content. That said, several factors should be considered when implementing multilingual content in the B2B website.

SEO 90

SEO Isn’t Mystical

Salesfusion

What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. But once you take a closer look, SEO isn’t actually as difficult as it seems at first glance. Keep Your “SEO Dictionary” Handy. and that will help your SEO.

SEO 60

The SEO Journey – How long before you start seeing results?

Webbiquity

Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? It comes from misunderstanding the current nature of SEO and it is stuck in the rudiments of what SEO used to be. Old vs. new SEO. In the past, SEO was about identifying the best keywords for businesses. How long SEO takes to work. Month #2.

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Is There Such A Thing As “Cheap” SEO?

B2B Marketing Insider

SEO is necessary – if you have a web-based business or even an app with just a web component, without search you’re nowhere. Throw in PPC, content marketing and social media as SEO firms go full-service, consider work on your website to restructure URLs, continuously tweak the information architecture to maximize crawlability, and SEO’s a lot […].

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5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

The term “ SEO Audit ” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful. Of course, B2B marketers have differing expectations of an SEO audit as well.

A Brief History of Search & SEO

Hubspot

Tracing the history of SEO is kind of like trying to trace the history of the handshake. But unlike the handshake, SEO is fairly young, and changes frequently. So where did SEO begin, and how did it become so darn important? But here’s where SEO itself comes in. And that, dear readers, is where the SEO story begins. Brief History of Search & SEO.

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9 Ways To Improve Your Content Marketing SEO Ranking

B2B Marketing Insider

Content marketing for SEO ranking is still a major priority for marketers across brands. According to the Content Marketing Institute’s B2C Content Marketing 2015: Benchmarks, Budgets, and Trends, 62% […]. The post 9 Ways To Improve Your Content Marketing SEO Ranking appeared first on Marketing Insider Group. Content Marketing