| | | Customer Experience Matrix | |  Content + SEO | 6 articles |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX JANUARY 10, 2012 Genoo Adds SEO To Web Site Management and Marketing Automation This approach extends beyond most marketing automation products to incorporate full Web content management and marketing services. The most interesting recent enhancements are products for search engine optimization (SEO): “competitive intelligence” runs a multivariate analysis to identify factors that contribute to competitive pages’ ranking; and “content relevancy analyzer” scans high-ranking pages find theme words that search engines will use to determine relevance. She tells me nearly all of her clients are larger than that. per month per user. | CUSTOMER EXPERIENCE MATRIX DECEMBER 8, 2011  Social Media Features in Marketing Automation Systems: Who Does What? Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential. Results are summarized in the table below. | | | | | |
| CUSTOMER EXPERIENCE MATRIX OCTOBER 2, 2011 HubSpot's Strategy for Winning the Marketing Automation Horserace This involves strengthening its “middle of the funnel” tools for more powerful email, better segmentation and content selection, and enhancing lead profiles with data from social media. These include segmentation, building lead scoring models, and content selection. The key initiatives here are a “platform” program and app store that allow HubSpot partners to sell products that integrate directly with HubSpot’s data and user interface, and a “services marketplace” that makes it easy to find vendors for marketing tasks such as program design and content creation. Here goes. | CUSTOMER EXPERIENCE MATRIX DECEMBER 12, 2010 Predictions for B2B Marketing in 2011 Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) But enterprise marketers have additional needs related to scalability, content sharing and user rights management, which SMB systems are not designed to address. The content explosion implodes: marketers will rein in runaway content generation by adopting a more systematic approach to understanding the types of content needed for different customer personas at different stages in the buying cycle. | CUSTOMER EXPERIENCE MATRIX APRIL 20, 2011 Argyle Social Helps to Track Social Media Results The system provides a social media publishing tool that automatically creates links with embedded Google-Analytics-compatible identifiers for campaign, content, and source. adding cookies to visitors’ computers when they view Argyle-generated social media content, and checking for those cookies when visitors reach a “conversion” page (i.e., conversions of visitors whose cookie shows they previously saw social content). Summary : Argyle Social offers social media marketing with above-average features for tracking results. make a purchase or take some other targeted action). | CUSTOMER EXPERIENCE MATRIX MAY 23, 2007 Online Marketing Systems Are Still Very Fragmented The traffic generation side includes: - email campaign systems like Responsys and Silverpop ; - search engine marketing like Efficient Frontier and Did-It ; - online advertising like Doubleclick and Tacoda ; - search engine optimization like Apex Pacific and SEO Elite ; and - mobile advertising like Knotice and Enpocket (There are many more vendors in each category; these are just top-of-mind examples, and not necessarily the market leaders. The results were a surprise. It’s not that I didn’t know what the pieces were. The Web site itself sits in the middle. Interesting days are ahead. | | | | | | | |
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