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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

Google's content network can be a valuable addition to any AdWords search marketing program. The click-through rate is typically lower (as it is for display ads in general, as prospects see your ads while reading content rather than specifically searching for your product or service), but conversion rates are generally similar.

SEM 20
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Best of 2008: SEM Landing Pages

WebMarketCentral

Here are a few of the best posts about SEM landing page design from last year. Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads.

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Helpful SEM Advice from MarketingSherpa

WebMarketCentral

And the most surprising point: 16% of respondents said they didn't share SEM results with their agencies. My question is: why isn't their agency managing their SEM program in the first place? It's one of the best pieces I've seen providing clear, concise and practical advice on maximizing content network results.

SEM 20
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How to Improve SEM Conversion Rates

WebMarketCentral

Search Marketing or other SEM program, start with best practices in search engine marketing. I've written previously about typical SEM click-through rates (CTR), which are important—balancing your budget against driving as much traffic as possible to your website. To optimize the results of a Google AdWords, Yahoo!

SEM 20
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Will Content Marketing Kill Trade Publications?

WebMarketCentral

Content marketing is all the rage. Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to build name recognition, credibility, and even sales pipelines. Content produced by marketers and PR professionals is always, of course, self-serving: that's their job. Advertising. Aggregation.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network.

Adwords 20
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Best of 2008: Search Engine Marketing

WebMarketCentral

Is there SEM life beyond AdWords (and if so, where?)? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Six benchmarks for the perfect search campaign by DMNews Howard Sewell lists his ideal criteria for measuring the success of SEM campaigns. How do you write a killer search ad?