The Point

JANUARY 7, 2020

Spoiler alert: no amount of Q4 spend – not even with intent data, ABM, conversational marketing (chat), content experience and any other bells and whistles you might have at your disposal – will enable you to suddenly make up for leads and opportunities that should have been developed weeks and months ago. The lesson?

Account Based Marketing 130

Account Based Marketing Top of Funnel Demand Generation Agencies Paid Search Agency 130

The Point

MAY 28, 2020

Maintain ABM campaigns and continue to generate awareness and engagement at identified target accounts.

Demand Generation Agencies 162

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 162

The Point

AUGUST 10, 2009

Tags: B2B Marketing Content Syndication Content marketing Demand Generation Inbound marketing Lead Nurturing SEM White Paper Syndication White Papers lead generation b2b demand generation b2b lead generation marketo.

SEM 100

SEM Content Marketing Marketing Automation Services Marketo 100

The Point

JANUARY 29, 2015

(HS) Content is everything these days. In our business, demand generation and content marketing are nearly synonymous. It’s almost a cliché to say so at this stage, but without quality content, it’s virtually impossible to generate maximum return from both “top of the funnel” lead generation, lead nurturing , or customer marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

The Point

SEPTEMBER 20, 2010

Make SEM work harder. There are few B2B companies who don’t invest some consistent percentage of their quarterly marketing budget in paid search advertising (SEM). There are fewer still who do SEM well. Spend more on content and less on media. Yet offer content usually ends up being an afterthought.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

The Point

DECEMBER 12, 2014

Those factors are: • Providing relevant, useful and original content. Include a customer testimonial, customer logos, award logos, or any other content that might improve the “trustworthiness” of your company. Google also defines the key factors through which an advertiser can improve that landing page experience.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

JANUARY 27, 2016

Email open rates increased more than 260 percent, click rates more than doubled, and the Lead to MQL conversion rate for online programs such as content syndication, banner ads, SEM, Webinars, etc. The results were dramatic. increased a massive 75 percent.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

The Point

AUGUST 9, 2012

A client asks: “I know I can filter our Pay-Per-Lead ( content syndication ) leads on geography and company size. Guess what: if the publisher is unable to charge for some percentage of the leads he/she generates from your content, you will end up paying for them anyway, in the form of a higher Cost Per Lead (CPL).

Cost per Lead 100

Cost per Lead Sales Qualified Leads CPL Campaigns 100

The Point

OCTOBER 7, 2014

While LinkedIn Ads placed in a page rail are often best suited for lead generation, Sponsored Updates lend themselves to both lead generation and more viral branding and content sharing. Anything else will distract potential leads from clicking through to your intended offer or content.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

SEPTEMBER 17, 2014

For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent. Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. •

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

The Point

OCTOBER 14, 2009

A better offer candidate for search campaigns is downloadable content – white papers, case studies, analyst reports, etc. Plus the kit approach enables you us to present multiple content items as one singular offer, which focuses the copy and avoids distracting or confusing the reader. and so on. . *

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

The Point

MAY 30, 2023

Here are 8 ways to get more from your marketing budget when the purse strings get tight: * Repurpose and recycle older content When trends, topics, and technology changes, marketing content can have a short shelf-life. But rather than investing big bucks on new assets, think about recycling older content with a new spin or angle.

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

The Point

SEPTEMBER 20, 2016

HS) SEM (paid search) is one. I’ve seen very few companies, at least on the B2B side, manage SEM in-house effectively. TA) I want to focus particularly on content syndication for a moment. HS) I’ve always been a big fan of content syndication. Where will content appear? Can you address that? (HS)

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

The Point

FEBRUARY 16, 2017

Sometimes this is because different groups “own” different campaigns (the Web team owning SEM , for example) and so those programs tend to be managed independently. Promote the report via content syndication. The abstract that you write for content syndication will leverage the email copy. An email campaign here.

Campaigns 223

Campaigns Email Marketing Banner Ads Work Management 223

The Point

JULY 20, 2018

The good news is that you should still be able to leverage much of the copy, content and creative assets you use for, let’s say: an email landing page, and then adapt that page for online advertising without having to start from scratch.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

The Point

OCTOBER 18, 2012

To date, in order to reach specific markets or corporate demographics through online display, B2B marketers have needed to rely primarily on targeting by content – placing ads either on sites of an editorial focus likely to be read by their target audience, or using contextual models where ads appear adjacent to related content.

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

The Point

JANUARY 25, 2012

Be sure to include sufficient selling copy to a) adequately sell the offer, b) address any anticipated concerns or objections, and c) help ensure a high quality score by offering what Google calls “ relevant and original content ” – i.e. content related to the offer in the ad. Don’t include external links.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

The Point

JANUARY 6, 2014

Make content a part of every campaign planning discussion. The right offer is central to the success of any demand gen program, so make offers and content a core element of your planning (and budgeting) process. Besides, good content will fuel demand gen success much more quickly than clever creative.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

The Point

FEBRUARY 18, 2014

The type of content most likely to work best for demand generation. Commodity products are tailor-made for inbound marketing: SEO, paid search (SEM), content marketing, online display advertising. Which end of the spectrum are you closer to?”. How a company answers this question tells me a great deal about two things: 1.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100