Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities.

Paid Content 266

Paid Content Budget Programs Research Marketing Analytics Tools 266

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Marketing AI 277

Marketing AI Webinar Metrics Content Marketing Planning 277

Marketing Insider Group

MARCH 11, 2017

What is your writing process? Like cats on catnip, us content marketers just can’t resist when someone answers that question. We positively obsess over each others’ writing processes, and the more known the marketer, the more we swoon and purr. Ann Handley writes in a tiny house in her backyard?

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Process Search Marketing Positioning Content Marketing 157

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. Each video is more than just a play button.

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Fulfillment Video Marketing Content CTR 243

Marketing Insider Group

JULY 25, 2023

With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. So, which AI content writing tools are worth checking out for your marketing? Image Source Key Takeaways: Search for AI content writing tools that fit your budget and speed up your writing and editing.

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Marketing AI Budget Programs Tools Copywriting 196

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

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Marketing Insider Group

DECEMBER 4, 2023

This study isn’t just a face-off between human and machine; it’s a deep dive into how the landscape of content creation is evolving , pushing the boundaries of technology and human ingenuity. Quick Takeaways AI content lacks the nuances and depth of human-written content, but the hybrid model shows promise.

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Marketing AI Lead Ranking Research Guidelines 270

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. But how exactly does fresh content impact your SEO ?

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SEO Marketing Agencies 2 Lead Ranking Lead Scoring 239

Marketing Insider Group

JUNE 12, 2023

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. How can you make the kind of content that sticks with your target audience?

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Content Act-On Viral Marketing Fulfillment 240

Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. Start with keyword research.

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SERP Keywords Eye-Tracking Planning 253

Search Engine Journal

AUGUST 8, 2022

Get more clients for your writing services by investing in SEO. The post 7 Tips To Make Your Writing Portfolio Discoverable In Google Search appeared first on Search Engine Journal. Here's how to drive organic traffic to your portfolio, as well as active clients.

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Google Tips SEO Traffic 92

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Marketing Insider Group

MAY 16, 2023

Here’s our diagnosis and the content-creation-cure. Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? If there’s one thing we know for certain, it’s that robots cannot replace the humor, personal experience, or expertise that human writers weave into content.

SEO 251

SEO Lead Ranking Content Thought Leadership 251

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

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Storytelling Top of Funnel Content Paid Search Agency 329

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. You need to rank for current trending topics that lead to conversions.

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Trends Marketing AI Lead Scoring Lead Ranking 281

Marketing Insider Group

NOVEMBER 8, 2021

This type of content analysis isn’t easy. Let’s explore some fundamentals that will set you up for success and equip you to learn how to use insights and analysis to create content that reaches buyers. Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice.

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Buyer's Journey PR Content Analysis 352

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Contributed post.

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Copywriting Rules SEO Lead Ranking 335

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. What Is Content Saturation?

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Lead Ranking Lead Scoring CMS Development Content Marketing 295

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. So much so that they link to it in their own content.

SEO 317

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 317

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. You can’t build an effective content strategy without these facts and data. Content creation.

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Content Marketing Planning Paid Search Agency Content 265

Marketing Insider Group

APRIL 25, 2023

Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy , if effective. Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI. Good question.

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Google Generation Guidelines High Quality Lead 236

Trade Press Services Newsletter

AUGUST 3, 2023

As artificial intelligence technology revolutionizes numerous sectors, content creation is no exception. With the ease and speed of AI writing tools, content creators everywhere are asking themselves, “Should I or shouldn’t I use AI to write my content?” Search engines don’t favor AI-generated content.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Marketing Insider Group

FEBRUARY 3, 2021

In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. But they often surprisingly not judged on how well the overall content marketing program works.

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Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 275

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Contently

MARCH 30, 2023

This isn’t your typical search engine optimization (SEO) advice column. Think of it more like your SEO tough love column because real talk: Your SEO content probably sucks. The problem isn’t (usually) the writing. Thus, when we set out to write SEO-oriented content, there’s no foundation on which to build it.

SEO 144

SEO SERP Content Keywords 144

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Gone are the days when keyword stuffing and writing consistent blogs once a week were enough to get your website noticed.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Contently

JANUARY 25, 2023

Forty-one percent of US adults use voice search daily. People still do that, even as they increasingly turn to voice search technology for answers to their questions. Voice search enables instant gratification, providing an answer in seconds for about 94 percent of all search queries. Voice search is no exception.

Content 143

Content Mobile Marketing SEO Keywords 143

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. If your content comes across as salesy and pushy, readers will move on quickly.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

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Advertising Agencies Work Management Paid Search Agency Content 62

Contently

MARCH 14, 2023

Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. for trending keywords in search.

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Marketing AI Content Marketing Enterprise Management Planning 96

BOP Design

MARCH 27, 2019

Co-authored by Rachel Cunningham, Content Marketing Director, and Robin Maylone, Web Content Director. Your B2B website content is one of the primary ranking factors for search engines. If an “SEO specialist” tells you that your primary audience for writing B2B website copy is a search engine, they are wrong.

Copywriting 57

Copywriting Lead Ranking Lead Scoring SEO 57

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?

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Marketing AI Generation Content Marketing SERP 127

ClearVoice

DECEMBER 18, 2023

What is a content brief? A content brief is a guide you create for your freelance team to ensure that your outsourced content is on-brand and resonates with your target audience, just like you’d created it yourself in-house. Why is a content brief important? Why else is a content brief important?

Content 88

Content Work Management Bandwidth Marketing Management 88

Search Engine Journal

APRIL 14, 2023

New technologies continue to become part of the content marketing landscape. The post 7 Content Writing Trends For 2023 appeared first on Search Engine Journal. Discover the seven biggest trends you should keep an eye on.

Trends 140

Trends Content Search Marketing Content Marketing 140

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

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Top of Funnel Budget Programs Content Marketing Marketing Management 155