Paul Gillin

MARCH 1, 2012

The Journal piece was mainly intended to dramatize how badly Google+ is performing in the market despite Google’s huge search footprint. Here are some thoughts on what the numbers indicate and what they hide. It does that very well. New data from research firm ComScore Inc. Give credit to Facebook.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

OCTOBER 21, 2010

I can access and search my entire mail archive from any computer or from my Android phone. Our WYSIWYG world plays havoc with Web content management systems, which choke on each other’s formatting commands. I can dump HTML code into Notepad ++ and clean it up with a few quick search-and-replace operations.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

MAY 13, 2010

Are you optimized for search? These are simple things that mean a lot to search engines. Every page should also have embedded widgets that make it easy for visitors to e-mail, bookmark, tweet or otherwise share your content. If they can’t answer those three questions after one minute, then your message isn’t clear enough.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Only about 10% of its content promotes Constant Contact services. What are three or four things social media marketers should do, and explain why they’re important. The other 90% is informational and advisory.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

MAY 27, 2010

The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. It has also learned about the “1:9:90″ rule: the vast majority of its content is generated by about 1% of its members, with another 9% kicking in occasional additions.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JULY 15, 2011

Corporate case studies used to have a purpose in the days when customers couldn’t find each other, but today all it takes is a few searches or LinkedIn queries to identify experienced buyers. Once the legal department gets involved in approvals, most meaningful content gets sucked out of the article.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Good content sells itself. Perhaps you’ll find these basic explanations useful in some context.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

DECEMBER 1, 2010

Johnson proposed an idea he called “Web redundancy:” Every digital content asset should have a corresponding linkable version. Why forego the search engine optimization benefits of an inbound referral, especially when tweets and links are the means by which people increasingly publish information? This is old-media thinking.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

MAY 10, 2010

This will be the one with the folders called wp-admin, wp-content and wp-includes. In Notepad++, choose “Search –> Find in files…” The dialog box that pops up will look like the one below. In the “Remote site:” window, navigate to the directory containing your blog. php” characters. Include trailing spaces.

SIC 50

SIC Rules Tagging Service 50

Paul Gillin

JUNE 9, 2011

Search for others. Staffers turn out more content per dollar than contractors, and you don’t have the overhead of legal documents, busted deadlines and flaky freelancers who simply disappear in the middle of the night. Try posting your needs and what you’ll pay and see who responds.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. They include Indium Corp.,

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 16, 2012

“Do you ever wonder who are the most active members of your communities or what content is most popular? The demo also shows integration with back-end content management systems so that community managers can share content such as PDFs and Word docs from within the Enterprise Content Manger directly with the community.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

AUGUST 6, 2012

Here’s how it might work: A user could search Twitter for people who have engaged directly with a brand more than twice over the last month, have mentioned the brand more than five times and have more than a specified number of followers. But YouTube, Tumblr, WordPress and many other sources are pumped through its firehose.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

MARCH 24, 2011

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Two of the four finalists had hired professional journalists to oversee content. What do these people think they are? Publishers?

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

AUGUST 9, 2012

Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. This makes Twitter a rapid vehicle for spreading long-form content like videos and blogs. Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

FEBRUARY 15, 2014

Three years ago I routinely advised clients to spread their content around liberally through multiple channels as a way to reach the largest possible audience. And I advised linking generously to influential bloggers as a way of generating reciprocal links that build search visibility. Today I would recommend none of those things.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50