Everything Technology Marketing

JULY 17, 2013

If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. Content is king. It is through content that many other online marketing channels flow best. Building this trust, however, can take time and a lot of content. Why, you ask?

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Everything Technology Marketing

MAY 30, 2012

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision. Should I outsource content creation? What forms of content work better than others?

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Everything Technology Marketing

APRIL 4, 2011

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision. However, the reality of implementing content marketing initiatives is a bit more complicated. Holger Schulze hhschulze@gmail.com

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Everything Technology Marketing

NOVEMBER 11, 2013

Educate me with new ideas or perspectives Producing educational content for your audiences pulls a lot of marketing weight -- and it contributes to sales, too. By educating your audience with substantial, useful, and search-optimized content, you raise your visibility online while simultaneously raising your credibility with potential buyers.

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Everything Technology Marketing

MAY 24, 2010

Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision? With compelling content that is relevant, valuable, and of high quality.

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Everything Technology Marketing

JULY 10, 2010

Buyer Centric Tools & Content Layer The next layer "Buyer Centric Tools & Content" aims at creating deeper insight into the buyer to create the tools that inform message creation, marketing content, education of sales and marketing teams, creation of campaigns, etc. But that's content for another blog post.

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Everything Technology Marketing

NOVEMBER 14, 2009

These three elements will serve as the foundation for every subsequent market sales asset, such as product literature, public and analyst relations material, sales presentations and tools, website content, white papers, educational events, search engine key words and so on.

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