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Crimson Marketing

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4 Ways To Make Your B2B Content Marketing Strategy Stand Out

Crimson Marketing

Content marketing has reached a pinnacle. Creating more content isn’t the answer anymore. We’ve now entered a world of content overload. 60-70% of #B2B marketing content goes unused #contentmarketing Click To Tweet. 60-70% of #B2B marketing content goes unused #contentmarketing Click To Tweet.

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The Four Pillars of Content Strategy

Crimson Marketing

Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars: Space – What space do you want to own? The first pillar of content strategy is “Space.”

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Mastering Content Marketing In 11 Easy Steps

Crimson Marketing

Understand their buyer journey so you can provide the content they need to help them make informed decisions. Your content marketing department needs its own management system. Find “a managing editor with the skills and experience to develop your strategy and manage your content creation and delivery.” ” 4.

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Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)

Crimson Marketing

When a reader does a web search for a query, they’re scanning links provided by the search engine, clicking on the ones appearing to have the most relevant and desired information. Page Description – You have a little more room to be liberal with your content here (170 characters including spaces).

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Forget Vanity Metrics: How To Get Serious About Marketing Analytics

Crimson Marketing

All this signals is an interest in your content, and not always from a qualified lead. Content Marketing. When you think about your content marketing solutions, you’re also thinking about how SEO fits into them. The problem is Google and other search engines are moving more and more towards personalized search results.

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20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]

Crimson Marketing

78% of CMOs think that custom content is the future of marketing. Content: Nearly 50% of companies now have content marketing strategies. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy.

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4 Reasons Why Google+ is a Killer B2B Social Media Platform

Crimson Marketing

For example, by sharing that individual’s content and inviting them to private communities, private events, and private hangouts, you don’t just send them a message; you build and strengthen a relationship. Better Organic Search Results. Google Search. And this is a cornerstone of any marketing mix. Google’s Long-term Vision.