Buzz Marketing for Technology

NOVEMBER 21, 2012

When you hit the homepage, you know exactly what products they are offering, which promotions they are running, and you are comfortable navigating or searching the site. Just as you wouldn’t dream of neglecting SEO, playing guessing games with your site content is no longer acceptable. 3) Treat your content like a category.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 29, 2010

– In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”. Billion Dollars just barely over ten years later. 4 C’s of B2B Marketing.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Buzz Marketing for Technology

APRIL 3, 2011

His role is to create the vision for Digital Marketing as it relates to Microsoft SharePoint 2010 for Internet Sites, Microsoft FAST Search Server technology, and Microsoft Silverlight browser plug-ins to create great digital experiences for its customers and leverage its extensive partner network.

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

Buzz Marketing for Technology

MARCH 23, 2011

And that media could be in the form of an advertisement or in the form of paid content. Related posts: How to Optimize your Paid Search with Social Media We used to learn about who our audience was. By using social data analysis, including topic discovery, you’re likely to have a much more efficient media plan.

Media 100

Media BtoB Paid Search Agency Social Media 100

Buzz Marketing for Technology

MARCH 9, 2011

If you think about it there is at least 2 solid years of user generated content out in the social sphere. And Boolean searches won’t help since you wont know what to search for. The very act of searching presupposes you know what you are looking for! The problem is you have to always be listening to find them.

Social Media 100

Social Media Media Marketing Management BtoB 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

MARCH 25, 2009

And when (as I predict) you can get search on TV like you can on the web to watch whatever you want when you want - the 30 second spot is toast. Tags: Content Marketing Online Advertising Branding Interactive Marketing Advertising. Hat Tip to Bill Tancer author of Click.

Advertisements 100

Advertisements Advertising Interactive Marketing Tagging 100

Buzz Marketing for Technology

JUNE 27, 2008

Beagle desktop search. Approximately 100 content feeds. Search alerts. Search alerts. Approximately 200 content feeds. Google blog search. Search alerts. Search alerts. Intranet personal home page (wiki). Physical Space. Office (through employer). Home office. Local public library. Reflection.

Personalization 100

Personalization Wiki Wikipedia Social Networks 100

Buzz Marketing for Technology

JULY 7, 2008

* Learners create effective and efficient search queries. o Translate a natural language question into a search query. o Develop and apply vocabulary building strategies to effectively conduct a digital information search. o Effectively act on informed decisions to revise their search queries based on search results/feedback.

Ethics 100

Ethics Validation Efficiency Privacy 100

Buzz Marketing for Technology

OCTOBER 25, 2013

online content, messaging, images, offers) in the right way on the right channels at the right times and places? Does the home page feel cluttered and make it difficult to find and use the search bar? Should you parse and meter the content differently? Is the brand’s Checkout button large and easy to find?

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

MAY 15, 2013

It comes in many different forms, the main type being the individual behaviors of current site visitors: which search term or webpage brought them over, what time of day and day of the week they’re most likely to stop by, what recent purchases they’ve already made onsite, what pages they visit and what product categories most interest them.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

DECEMBER 21, 2012

1. Using data for real-time content targeting. One particular application of CRM data in the mobile environment is a marketer’s ability to target specific customers with specific content in real time. So how can mobile consumer data improve sales and marketing efforts? That’s right, real time.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

Buzz Marketing for Technology

APRIL 21, 2010

Classic social media monitoring with a listening platform like Radian6 involves a stream of data centered on a search for specific word like “Avaya”- it’s very tactical and mostly used for reactive purposes such as social customer support or brand/crisis management. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Buzz Marketing for Technology

JANUARY 11, 2011

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

Optimization 100

Optimization Banner Ads SEO Banners 100

Buzz Marketing for Technology

JULY 24, 2008

Jump to: Page Content , Site Navigation , Site Search , Current Issue. Search the site. Search Terms. Archive and Back Issues. Customer Service. Subscriber Benefits. HBR Subscriber Alert. ADVERTISEMENT. July-August 2008. > > The Competitive Imperative of Learning. OPERATION NON SUPPORTED. Log In To Continue Reading.

Copyright 100

Copyright Custom Publishing Purchase Advertisements 100

Buzz Marketing for Technology

FEBRUARY 25, 2010

Now we want to move into the content. I would say that if “ Content is King &# on the internet “ Context is Queen &# on mobile. The #1 thing that people search for on their mobile devices is Location based information. With only 160 characters for a mobile message you better be on target 100% of the time.

Mobile Marketing 100

Mobile Marketing B2B Marketing Mobile Advertising Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

Topic Searches: The Secret to the Effective PLE. I want to see fresh information each time I visit my page so I use quite a few feeds based on keyword or topic searches. One of the best tools for the is the Kebberfegg search available at Research Buzz. Yahoo Pipes Buzz Search is a similar product. Show Table of Contents.

RSS 100

RSS Buzz Aggregators Blogger 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. Social Search could it be a Google Killer?

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? Fast Forward Summit Notes: Jeff Fried on Business Transformation Powered by Search. New Open FAST-SharePoint Search Bits Post @ MSFT Codeplex. Tom Mandel.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They used Boolean searches (which are available in most listening engines today) to narrow their searches to only the most relevant posts. Moreover they could use the report to build content and engage in topics that were trending where Chevron was a thought leader or was looking to become more of a thought leader.

Social Media 100

Social Media Media PR Digg 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Related posts: Social Search could it be a Google Killer? This morning I typed into Google the search term: VoIP. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend? Social Media speeds Onboarding I am officially up and running now in my.

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Skip to main content. Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. Search Forrester.com. Advanced Search. Search our database of research documents. Skip to global navigation. Skip to local navigation. Skip to account links. Skip to footer.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Buzz Marketing for Technology

JULY 20, 2009

If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social , you would begin to get a glimpse of the web in the next 24 months. Facebook Connect has been generally available now for a while and quietly we are seeing sites begin to take advantage of it.

Spending 100

Spending Social Networks Facebook Ideal Customer Profiles 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. I just found a more useful way to search than Google. It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. The site that provides a better search experience than Google? 12 Comments. I asked him.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Search The Site. Search jobs. Campus Piracy Company Watch Distance Education Gadgets Leadership Legal Troubles Libraries Offbeat Open Access Research Search Engines Security Social Networking Student Life Supercomputing Teaching TechForum2008 Video Virtual Worlds Wikis. More options |. Back issues. Subscribe Day pass.

Copyright 100

Copyright Peer-to-peer Privacy Policies RSS 100

Buzz Marketing for Technology

MAY 29, 2013

You could optimize your online interface, so that everything from search to registration to “Place Order” was virtually friction-free. You’d know exactly when to introduce your promotions and offers, and you’d know which promotion would work best with each particular customer.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

JUNE 27, 2008

I may research this by searching the web, talking to people or asking questions in newsgroups. interface a lot more, it doesnt support a few features that I wanted (page caching, searching within linked pages, control on link sharing). Tagging and searching is still across web resources. Ill just find it via search anyhow.

Web 2.0 100

Web 2.0 Research Tools Effectiveness 100

Buzz Marketing for Technology

JULY 24, 2008

Search Tools. I developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Nancy Blachman. Start now: Jump to a section: Overview. Query Input. Understanding Results. Developing a Website. Cheat Sheet (2-page quick reference). Calculator Cheat Sheet (2-pages).

Google 100

Google Features Service Marketing Websites 100

Buzz Marketing for Technology

FEBRUARY 16, 2009

82% of C level execs said they use search engines to get business information Source: B2B Magazine So it begs the question - why are we marketing in the same old ways? Tags: Content Marketing Lead Generation Lead Nurturing Interactive Marketing Buzz Marketing.

Buzz 100

Buzz Ad Exchange Lead Nurturing Paper 100

Buzz Marketing for Technology

JUNE 28, 2008

Content Migration. Content Management (CMS). Next: Realizing your content management wishes. With no metadata or search, shared drives become un-navigable. According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a Search all blogs. Content is still king. Convergence.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Buzz Marketing for Technology

JULY 10, 2008

Jump to: Page Content , Site Navigation , Site Search , Current Issue. Table of Contents Executive Summary In This Article: What’s Wrong with Execution? Search the site. Search Terms. Archive and Back Issues. Customer Service. Subscriber Benefits. HBR Subscriber Alert. ADVERTISEMENT. July-August 2008. >

Work Management 100

Work Management Copyright Customer Satisfaction Efficiency 100

Buzz Marketing for Technology

JUNE 27, 2008

INFORMATION SEEKING AND SEARCHING. I am attempting to 1) integrate our understanding of information seeking across the several levels, or layers, of human life, and 2) develop an integrated model of information seeking in relation to information searching. Information Seeking and Searching. TOWARD AN INTEGRATED MODEL OF.

Lead Ranking 100

Lead Ranking Sample Case Studies Terms and Conditions 100

Buzz Marketing for Technology

APRIL 30, 2013

The bad news is that if you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. The good news is that it doesn’t have to be tricky. Think long-term.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

JUNE 27, 2008

Search: HP Communities. or search for, receive, or come across potentially useful information â?? File, tag, organize, and search effectively so that information can be readily retrieved. Develop strategies for searching, browsing, navigating, asking, discovering, and using information. HP Communities. » Contact HP.

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Buzz Marketing for Technology

JUNE 27, 2008

When I prepared this experiment and paper I used the information found via search engines and basically gathered information from blog posts and comments and I mention this in the section Used methodology. Search the blog: Member of International Edublogger Directory. Interactive Instructional Content for Engineers. eLearning 2.0

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Buzz Marketing for Technology

JULY 24, 2008

Search wiki: Home. The Search Revolution. An overview of Googles new service for setting up your own personal, customizable home page for pulling in your e-mail inbox and content from your favorite sites via RSS feeds. tgiftutorials. Log in Add features Help. Introduction to Blogging. Google Home Page. Social bookmarking.

Wiki 100

Wiki RSS Privacy Policies Work Management 100