B2B Memes

MAY 6, 2011

At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious. Don’t let that stop you. Care about details.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

AUGUST 9, 2012

Validation came not from readers as much as from “publishers, editors and fellow content creators. Joel’s take on this is that “content creation can be a humiliating process.” Joel advises us to accept the fact that some content just won’t resonate. In the analog era, says Joel, writers didn’t have this problem.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

Validation came not from readers as much as from “publishers, editors and fellow content creators. Joel’s take on this is that “content creation can be a humiliating process.” Joel advises us to accept the fact that some content just won’t resonate. In the analog era, says Joel, writers didn’t have this problem.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

MAY 31, 2012

I sometimes fear that search-engine optimization (SEO) is the only aspect of new media that people have really cottoned to. But for any content creator, SEO (as most people practice it, at least) is the kiss of death. But for any content creator, SEO (as most people practice it, at least) is the kiss of death.

SEO 100

SEO Google Search Marketing Optimization 100

B2B Memes

MARCH 22, 2010

I noted that Cutts seemed to say that Google was aware of the rise of so-called content farms like Demand Media and that it would adjust its search algorithm so that low-quality commodity content didn’t overwhelm better material. Tags: New-Media Models content farms Google Jeff Jarvis SEO.

SEO 100

SEO Google High Quality Lead Tagging 100

B2B Memes

NOVEMBER 20, 2011

and social media, along with the impact of Google search, would have rendered our efforts irrelevant. And they don’t just want your own, original information—they want all the relevant content they can find, regardless of where it comes from. Treat your editors and other content creators as publishers. The onset of Web 2.0

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

MARCH 29, 2011

It’s evidently a topic that resonates with all kinds of content creators, not just journalists. Thanks to Scott Preusser and his brand-new blog, I didn’t have to search far or long to find useful infographic resources. Or, if you’re mindful of copyright rules, you can simply do a Google image search.

Tips 100

Tips Effectiveness Copyright Rules 100