B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. Your great content in the forms just mentioned exist on social media platforms and on your website.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

JUNE 13, 2011

Marketers need to understand their rights – and how to take action – when their online content gets copied. As I’ve followed this topic of online content rights over the years, I’ve found out that there is more you can do. How to Protect Your Blog from Content Thieves by Jean-Baptiste Jung, Cats-Who-Code.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

AUGUST 15, 2011

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Links to new content on your website. You do frequently add content to your site, don’t you?

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

SEPTEMBER 30, 2013

But headlines are not just a key factor for getting found by search engines. Headlines offer a way for visitors to more easily scan and navigate your content. Headlines do help the search engines index the content on your site. The search engines use headlines for efficient indexing of relevant content on your site.

Marketing Websites 100

Marketing Websites Search Marketing SEO B2B Marketing 100

B2B Marketing Traction

AUGUST 16, 2013

When you bought SEO services, did you pay to improve your website’s performance in search engine results? If your SEO vendor doesn’t understand the latest search engine algorithm changes (notably Google Penguin 2.0, Your SEO vendor has nothing in their proposal about content relevant to your customers and prospects.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

JULY 9, 2013

One way websites are flat is in terms of content. If there is no original content, the site and its pages fall flat and visitors don’t come back. Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring.

Marketing Websites 100

Marketing Websites Google Landing Pages CAN-SPAM 100

B2B Marketing Traction

JULY 31, 2013

That being said, what DOES work now for SEO (search engine optimization)? It’s no longer the behind the scenes tricks, but SMO, or social media optimization – having great content that people love, share, and comment on. You Better Nofollow Those Links (Search Engine Land). Guest Blogging For Links? Google Penguin 2.0

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

APRIL 4, 2014

In the early nineties, Search Engine Optimization or SEO had a slow start, typical for new technology. When I first started working on SEO in 1998, there were a dozen or more search engines – it was a fragmented industry. Research what information your audiences want and need and create and provide content around that.

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

DECEMBER 17, 2013

They also don’t scale between desktop and mobile devices – something that is very important as more and more people use their smartphones and tablets to search for solutions online. Blogs, videos, eBooks and other helpful content attract qualified buyers to pages on your site.

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

APRIL 12, 2013

I believe there are situations that warrant Pay-Per-Click advertising for today’s B2B marketer, but they are fewer and farther between with the rise of content marketing and social sharing. Of those who used paid search campaigns, they did get additional visits and some conversion to leads.

Tactics 100

Tactics Paid Search Agency SEO PPC 100

B2B Marketing Traction

OCTOBER 30, 2015

Google announced this early this year and said sites that are non-responsive will not rank well in the search results. But, does it have search engine optimization? Does it have loads of plugins and widgets that slow down the performance (another factor Google takes into consideration when it evaluates websites for search results).

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

JUNE 17, 2014

You have bad content on your website. If you don’t plan your website content in advance or if you leave it up to a web developer to create content, you could end up with an ineffective site. Make sure that your writer doesn’t write boring content that is so typical for B2B product and service marketing!

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

MARCH 27, 2012

Keep content on your website fresh and dynamic. Search engines rank website content in part based on how current and new the content is. Frequent blogging – posting of short opinions with lively graphics – keep your site fresh and performing well in search results. Today shareable content is king.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

OCTOBER 13, 2011

There are two things that copywriting is critical for today – social sharing and content. The more compelling content you have online that people can relate to and share with others, the more chance your business has of getting found online. Content Optimization. This is both science and art. Marketing Technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

DECEMBER 22, 2010

After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics. First, search engine optimization techniques have drastically changed in the last three to four years. SEO Has Changed. Your Web Site Isn’t Sticky.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

APRIL 17, 2013

It concluded that Google is tops for traffic to websites from organic searches, social media provides a small fraction of traffic to these websites, email is a top lead generator and conversion activity, and that paid search is declining among B2B marketers. Do you need help with social media, email marketing, getting found online?

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 17, 2015

You just choose a template, install it, and tweak your existing content to make sure all is working, right? A website update in WordPress might be “easy” if you are the business owner, graphic designer, marketing expert, content writer and web developer who knows SEO as well. Write the content.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

AUGUST 27, 2010

On one side, some of the managers cannot believe their colleagues would allow an outdated, un-optimized-for-search-engines website represent the organization to prospects and customers! Here are the top five reasons management should consider keeping their site updated with a fresh look and feel, accurate content, and current technology.

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

NOVEMBER 24, 2014

Hashtags are also used to search for discussions on certain events and topics. In the tweet below about the Search Marketing Expo conference, the user names are for the sponsors of the event @sengineland (Search Engine Land) and @marketingland. How do I search Twitter by keywords or hashtags? whom you want to promote.

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

JANUARY 25, 2013

Search engines measure traffic to websites from social media outlets as evidence that your content is relevant and people are talking about it. Social media optimization is the art of optimally using social media platforms to increase awareness of a product, service, event or brand. And, please, don’t spend money on SEO.

SEO 100

SEO Social Media Optimization Traffic 100

B2B Marketing Traction

JANUARY 10, 2012

Search engines like headlines, and the more keyword rich the better. These subheaders make a post easier to read and more keyword rich for the search engines. 5 Tools to Battle Social Media Content Overload. 5 Tools to Battle Social Media Content Overload. How You (and Rick Santorum) Can Fix a Damaged Search Reputation.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

APRIL 28, 2014

It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Here is why they are wrong.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

AUGUST 19, 2013

When I write a blog post, I go to Flickr to search for a photo or image that I can use with permission of the creator or owner. I log in to www.Flickr.com, and enter my search term in the upper right corner – in this example, I searched for “copyright.”. to provide proper attribution with the use. Blogging blog marketing'

Copyright 100

Copyright Eye-Tracking Display Blogger 100

B2B Marketing Traction

OCTOBER 12, 2012

Search Engine Algorithms Change (Constantly). There are some optimization elements that should be built into every site, but the critical factor now is content. Google weighs heavily relevant, quality sites with relevant, high quality content, and pays less attention to SEO tactics. What Does Work in Marketing?

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

SEPTEMBER 29, 2011

For those of you spending money on SEO today, I’d much rather see you spend your time and money on creating great online content for your prospects. Because Social Media Optimization is the new Search Engine Optimization. Great content that adds value for your prospects and customers creates goodwill. Leverage Technology.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

SEPTEMBER 16, 2011

Marketers who want to get found online have a dilemma: they need to write for the search engines and for the readers, their prospects. One reason for bad writing is that too many marketers leave their website content up to their web developers. But, there is nothing worse than a poorly written press release.

SEO 100

SEO Press Business Best Practices 100

B2B Marketing Traction

AUGUST 31, 2011

Today it’s not enough to have a search-engine-optimized website with static content. Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. You optimize your RSS feed.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

OCTOBER 16, 2015

The client had contracted to have their website updated in WordPress, which provided an opportunity to easily add missing content, clean up existing content, and optimize all of the pages. We provided training on how to re-purpose existing content and knowledge into engaging blog posts. The results came in!

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

FEBRUARY 5, 2016

What kind of content, graphics, images, forms or other features will each page have? Recently we’ve had several situations where sites were developed and then the business owner wanted to optimize the site for better search engine performance. I’ve also used SmartDraw and MS Visio to generate web site diagrams.

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

OCTOBER 30, 2010

Making this easy change will help make your links more compelling so that visitors to your profile will be more apt to click on them and help optimize your profile so that you will come up higher on LinkedIn search results when users search for what you do. If you prefer to read the instructions, I’ve provided them below.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Optimization 100

B2B Marketing Traction

FEBRUARY 22, 2013

Getting found online today is about posting great content and engaging with others on social media platforms. People find you through your content that is optimized with the right keywords and phrases. It doesn’t happen by itself. It doesn’t happen by itself.

SEO 100

SEO Inbound Marketing Planning Contact Marketing 100

B2B Marketing Traction

MARCH 23, 2012

Go ahead – do a search – such as “Does PPC work?” But today B2B marketers are much better of investing in organic search engine optimization and great content. They don’t want to have to narrow down millions of search results (many of which are often irrelevant or spam) to find what they need.

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

NOVEMBER 8, 2013

For a long time, Tweets that contained certain keywords displayed on Google and other search engine search results. I say it’s better because it has higher quality content to read and share. Broadcasting messages on Twitter is free. You say what you want, and if people want to listen to you, they follow you. It did an IPO.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

MARCH 21, 2012

You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads for your sales department. These include adding great content that helps and engages the buyer as they move through their buying process.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

AUGUST 22, 2011

My conclusion is that as long as you are blogging about your company, industry, products and services, you should set up the blog within your business website to add valuable relevant content and drive more traffic to the site. Having both a website and blog with separate domains would allow you to have four results per page.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

DECEMBER 10, 2014

Content marketing. It’s what gets them on the Internet searching for solutions. Here’s a graph from a study about content marketing – the latest tactic for B2B marketers. 58% of survey respondents said that the number one factor that makes content marketing effective is relevance to the audience.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 13, 2011

The search engines are paying attention to social media. It’s not enough to have a website optimized for the search engines. You need to have others comment on your content and share links to your website! If you don’t blog, share others’ content including articles, videos and blog posts.

Social Media 100

Social Media Media Linkedin Twitter 100