Anything Goes Marketing

NOVEMBER 27, 2006

Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! You can also see the copy of the ads they are using and what the organic search results are. It allows you to compare a few different search phrases.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

MARCH 8, 2009

While anyone can sign up for the networking tools I listed above, blogging acts as a differentiator as it forces you to come up with good content that people will want to read (if that is your goal). The real point is that good content drives traffic and your blog can be the driver for all of your other social media efforts.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

FEBRUARY 13, 2008

I also just found out that my post on Google Customized search was selected as one of BtoB Magazine’s Blog Posts of the Week. I suspect it was through searching or via a customized RSS feed. In any case, people are listening out there and blog content is like a search engine magnet or a web traffic firecracker.

Bulldog Solutions 100

Bulldog Solutions BtoB Eloqua RSS 100

Anything Goes Marketing

SEPTEMBER 6, 2006

To increase traffic on your blog, Darren stresses the use of SEO (but doesn't really elaborate it on it), posting innovative content (eg: a product release on his digital camera blog), staying ahead of the trends, and picking a niche or sub-niche topic. Tags: business blog search. People forward his newsletters on to others and so on.

Traffic 100

Traffic Adsense Digg Ad Building 100

Anything Goes Marketing

FEBRUARY 24, 2008

We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps. Ok, that last one may be a bit extreme but it may also be part of the long tail of search.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

JANUARY 23, 2007

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. A friend of his who did a Google search came back with this video in the search results.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

AUGUST 1, 2006

These blogs will: Help you improve your search ranking Improve your blog copy (content) Provide eternal life. Here they are: 3 Ways to Immediately Increase Search Engine Traffic Written by Nick Wilson at Performancing , this post was simple and easy to follow. Technorati tags: SEO , search , networking Be a sea anenome.

Business Blogging 100

Business Blogging Business Tagging Consulting 100

Anything Goes Marketing

DECEMBER 21, 2009

For example, check out [link] and search for your company name. Now search for your competitors. This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. Most likely, you are being mentioned. Not sure which group to join?

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

APRIL 7, 2010

What is recommended is to map out the content that prospective buyers would be interested in at various stages of the sales process and automate the delivery of this communication. In terms of having the necessary content, many organizations may be surprised at the content that they already possess.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

AUGUST 3, 2009

You could probably create an RSS feed from this URL as well and then display this content in real time. We typically use query strings to track other channels as well as paid search and banner ads. Twitter can also be used to direct customers to content and/or discussions in a customer only portal.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

SEPTEMBER 4, 2006

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. 10 ways to increase blog conversions Write compelling and informative content. Blogger Beta 2.0

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

APRIL 5, 2006

Wow, I think people have run out of content to write on Click Z. You mind as well get out of search marketing all together. Do you want to have to pay 5 cents for every search query? PS - Hope to meet you in TO at the search conference. Try the witness relocation program. Don't give Google any ideas.

Click Rate 100

Click Rate Press Conference Tagging 100

Anything Goes Marketing

SEPTEMBER 30, 2006

It combined, TV spots, search marketing and even YouTube videos !! Check out the META tag description the campaign site : meta name = "description" content = "So you like that funny Honda Element TV commercial, huh? you have a site that's finely tuned for search (try searching Honda Element TV commercial ) d.

Order 100

Order Youtube Wikipedia Advertising Agencies 100

Anything Goes Marketing

JULY 23, 2006

My criteria for a good blog is based on the following: appearance, content, purpose, frequency of posts, and traffic. Here they are (in no particular order): EDS' Next Big Thing Blog - I see very little traffic, boring content (hey, I'm a techie by nature) of the what is there, and almost no comments. This is pure puke.

Click Rate 100

Click Rate Traffic Stats Business Blogging 100

Anything Goes Marketing

AUGUST 3, 2006

I then found myself looking at a number of feed icons which have become the new standard to identify syndicated content. In order to help you spice up your blog, I've searched long and far for some of the different feed icons out there and created a library for everyone to use.

Tagging 100

Tagging Design Order Search Marketing 100

Anything Goes Marketing

AUGUST 16, 2006

B2B websites can fail for many reasons but one of the main reasons is due to the difficulty of accessing content. If you have content that you know prospects would like to see, offer a few bits for free or with a minimal barrier. At least they can see the value in the content that you provide before having to fill out a long form.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

JUNE 22, 2008

A better approach may be "Get expert updates on X" (by X I mean a specific topic that is assumed to be relevant to the site's content or why would they be there in the first place). Here are the points to remember: Most of the pages on your site can be accessed from a search engine. For example: "Send me Product Alerts".

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

SEPTEMBER 11, 2006

Maybe you got here from Google or another random search. In simple terms a blog (a web log) is like a regular website but it's typically much more personal and the content can be written by anyone with a computer and an Internet connection (so keep that in mind). Today is already a good day for you as you made it to my blog.

Adsense 100

Adsense RSS Digg Blogger 100

Anything Goes Marketing

DECEMBER 3, 2006

Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast. Here are some ideas: Create useful content to reinforce image as industry expert. Here are some ideas: Create useful content to reinforce image as industry expert.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

SEPTEMBER 30, 2006

Here's a few but I'm sure there is more: Going to your blog home page (the obvious one) such as www.anythinggoesmarketing.blogspot.com Your webfeed: [link] From a Feed Reader like Bloglines In an email update On Technorati On Blogpulse In search results such as those from Google This is just the beginning. What does it all mean?

Youtube 100

Youtube Case Study Case Studies Click Rate 100

Anything Goes Marketing

OCTOBER 1, 2006

The obvious way to do this is to create great content that your potential readers will read as well as ensuring that you promote your blog so that those potential readers will find it and possible subscribe to it or read it on a regular basis. Also look at the search query that led to them landing on your blog as recommended above.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

MAY 1, 2007

If I can't leave a comment that it's just a regular website that typically does well in the search engines. I'm not even going to touch areas such as allowing the public to "tag" or recommend content (for more of this, see my recent post on USA Today ). I don't even consider a blog as being part of web 2.0.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

JANUARY 25, 2007

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. Even creating a piece of content that no one else has such as a study or a how to paper is something that typically works. For example.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

MAY 28, 2006

: People don't have time to wade through a ton of content on your home page. Most importantly, keep the content above the fold so that your users don't have to scroll to see anything. Keep Google in Mind: As we all know, search engines are key. I'm not going to get into a discussion on SEO (search engine optimization here).

Tips 100

Tips SMB Consulting Newsletter 100

Anything Goes Marketing

OCTOBER 12, 2006

Microsites allow companies, especially large ones, to post content that doesn't have the same guidelines and red-tape that the main corporate websites have. It can also be combined with other marketing channels such as paid search and direct mail to name a few for a controlled integrated marketing approach. The sky is the limit.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

MAY 17, 2009

Develop Once, Run Anywhere [DORA] megheuer : # sds09 "Cajoling and good citizenship did not work" to drive use of run-once-use-everywhere programs; Centralized org structure did megheuer : # sds09 By 2015, dominant marketing model will be an architecture of plays and tactics in an integrated, multi-dimensional approach megheuer : # sds09 Attendees (..)

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100