ANNUITAS

NOVEMBER 18, 2020

The rather dark story it tells is fascinating in terms of what our major social media and search platforms are capable of, especially in a time of a major political election and extreme social unrest. I like to think of personalization as content-led demand ( or as an orchestrated customer journey that aims to provide pipeline lift ).

Ethics 130

Ethics Personalization B2B Opt-out 130

ANNUITAS

SEPTEMBER 22, 2015

Last summer I wrote a blog article called The Problem with the Story You Are Telling , and it was about search. More specifically, it was about the latest (at the time) Google algorithm update – called Panda — and the impact of content quality on search engine results. Obviously, websites with engaging content would rank higher.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Analytics Tools 100

ANNUITAS

FEBRUARY 23, 2016

I do not claim to be an expert in Search Engine Optimization (SEO). So, after returning from last week’s Content2Conversion Conferenc e in Scottsdale, I find myself still thinking about one session I attended called SEO for Content Marketers by Lee Odden , CEO of TopRank® Marketing and the phrase, “specificity matters.”.

Demand Generation 100

Demand Generation SEO Optimization Tagging 100

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. Their approach? It should orchestrate interactions online … and offline.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

AUGUST 19, 2020

Action : Sarah searches “how to generate sales leads” and finds an eBook to download. In this scenario, a typical example of a micro growth tactic would be to optimize the landing page that Sarah finds – reduce friction, expose her to the content, and get her wanting more. Reward : Education and direction on where to start.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

ANNUITAS

JULY 2, 2015

We are running this again because no matter what technology is introduced, what changes Google makes…it is still all about relevant content. Good, relevant content is more important than ever, because of a Panda. Back in May, Google released an update to their search algorithm, called Panda 4.0.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle Webinar Metrics Google 100

ANNUITAS

JULY 20, 2021

Creating enough content. Sixty percent (60%) of marketers create at least one piece of content each day. That’s 260 pieces of content per person, per year. The truth is that you can never create enough content to address the infinite iterations of personas and their buying stages. And it’s still not enough.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

ANNUITAS

JULY 29, 2014

Good, relevant content is more important than ever, because of a Panda. Back in May, Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.”

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle SEO Google 100

ANNUITAS

SEPTEMBER 1, 2015

Several more searches on key terms led me to a manufacturers website as well as some good consumer blogs. As a result, I had narrowed my search to three cars specifically and it was a pretty quick and efficient way to research. Email teams, web teams, social teams, content teams, event teams, etc.

Advertising Channels 100

Advertising Channels Multi-Channel Peer-to-peer Word of Mouth 100

ANNUITAS

AUGUST 20, 2015

Take a look-I know this is only a partial list: Content marketing: Content management applications, search/social media tools, video, influencer marketing solutions, email marketing, HTML and design applications. Think about the different departments in marketing and the various core technologies they each rely on.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

SEPTEMBER 29, 2016

And considering that the so-called “organic” articles you see on a LinkedIn feed are often populated by authors you are barely connected to, or shared by colleagues that are often several times removed from your personal network, it might be all that surprising that Facebook might be a better source of information for your search.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

ANNUITAS

NOVEMBER 16, 2020

With experts in marketing and sales technology, strategy, data and analytics, web and engagement channels, content, and so much more, it’s no wonder we are able to do what we do so well. Certifications: Google Ads Search Certification, Google Ads Display Certification.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

ANNUITAS

JUNE 4, 2015

We must take a two-pronged approach to ensure our content which is driving much of the inbound traffic is appealing to the right prospects in the first place. Ask them what motivated them to search for a solution. Ask them what process they followed when searching and who or what influenced them along the way.

Ideal Customer Profiles 100

Ideal Customer Profiles Blast Campaigns Conversion Rate Vendors 100

ANNUITAS

JUNE 30, 2015

After all, clicks alone do not help measure the efficacy of the key pillars of a sophisticated Demand Generation program: buyer-centric content performance; lead management performance; channel effectiveness; and revenue performance. Content Performance. – Lead stage elasticity per content offer. Channel Effectiveness.

Elasticity 100

Elasticity Paid Search Agency Multi-Channel Demand Generation 100

ANNUITAS

MAY 5, 2015

However, before you go searching for your summer intern, define what position or role you need to fill and identify the skills necessary to be successful in that position. Are you in need of a marketing automation intern or perhaps a designer or a writer for social media and content marketing?

Marketing Automation Services 100

Marketing Automation Services Demand Generation Agencies Work Management Demand Generation 100

ANNUITAS

JULY 19, 2016

I’m guessing it has something to do with the fact that 76% of B2B enterprise marketers have a content strategy but only 50% say their content aligns to buyer pain points and challenges via ANNUITAS B2B Enterprise Demand Generation Study. Too often, content strategies aren’t based on buyers. Listen to format clues. Motivation-.

Demand Generation 100

Demand Generation Demand Top of Funnel Generation 100

ANNUITAS

JULY 15, 2014

Content is ineffective. If the marketing organization is producing lovely, glossy, well-written white papers and collateral without talking to the sales organization, how does marketing know whether or not the content is actually assisting sales or converting prospects to customers? It doesn’t. Leads” are rejected.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Marketing Budget Marketing & Strategy 100

ANNUITAS

MAY 5, 2020

It’s important to understand how your hire will fit into the larger team structure before you even begin the candidate search. What type of mechanism do you use to track content and channel attribution? If you skip this step, you risk hiring someone who will walk into an undefined role. There are many ways to architect this.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

SEPTEMBER 22, 2016

A web search on marketing automation shows phrases such as “market on multiple channels online,” “automate repetitive tasks,” “increase operational efficiency” and “grow revenue” for some of the functionality and even “associated marketing automation capabilities.”

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Email Marketing 133

ANNUITAS

JUNE 25, 2015

Analytics, search engine optimization, marketing automation, HTML, CMS , CRM and others are essential, basic tools for B2B marketing. Clearly, we are in need of more and more technology to enable us to perform our jobs, yet who has the time to learn new skills, let alone perfect the ones we just acquired last quarter?

CMS Development 100

CMS Development Class Demand Generation Eye-Tracking 100

ANNUITAS

SEPTEMBER 22, 2016

A web search on marketing automation shows phrases such as “market on multiple channels online,” “automate repetitive tasks,” “increase operational efficiency” and “grow revenue” for some of the functionality and even “associated marketing automation capabilities.”

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Automation Email Marketing 124

ANNUITAS

SEPTEMBER 29, 2016

And considering that the so-called “organic” articles you see on a LinkedIn feed are often populated by authors you are barely connected to, or shared by colleagues that are often several times removed from your personal network, it might be all that surprising that Facebook might be a better source of information for your search.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

ANNUITAS

SEPTEMBER 22, 2016

A web search on marketing automation shows phrases such as “market on multiple channels online,” “automate repetitive tasks,” “increase operational efficiency” and “grow revenue” for some of the functionality and even “associated marketing automation capabilities.”

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

ANNUITAS

JUNE 7, 2016

In a report by SmartInsights , B2B marketers rated their knowledge level in five key areas including Social Media marketing, Search Engine marketing, PR, Digital Strategy, CRM and Big Data, Design and Content Marketing and in every category reported they needed to improve their depth of knowledge in the area.

Budget Programs 100

Budget Programs Training Demand Generation Marketing & Strategy 100

ANNUITAS

AUGUST 6, 2015

If you’re unable to track what channels, content offers and messages are generating inbound engagement and outbound response you’ll be at a loss for knowing what is resonating with your audience. Do you know what drives your prospects to start searching for a new solution? Do you know what types of content they prefer?

Peer-to-peer 100

Peer-to-peer Paid Search Agency Buzz Advertising Benchmark 100

ANNUITAS

NOVEMBER 11, 2020

Your online content strategy is immaculate. Technical SEO has a huge impact on your online visibility, and not just search rankings. These focus on your site’s content strategy and its relationship to the rest of the web. So an audit is necessary to understand search engines’ perspective of your website.

SEO 147

SEO CMS Development Paid Search Agency Lead Scoring 147

ANNUITAS

JUNE 26, 2014

While it might be tempting to grab cup of coffee or catch up on email, you’ll miss the boat if you skip the content. Even if you are not active on the social network, there is so much rich content streaming live from the floor of your event you would be a fool not to check it out. Also, don’t forget the reason you are there.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

ANNUITAS

OCTOBER 13, 2015

What got me thinking, however, was the connection between content, our buyers, and the automated nurture programs which marketing automation makes possible. The specific question that triggered my interest was this one: When developing your content do you create content for each stage of the buyer’s purchase journey?

Enterprise Management 100

Enterprise Management Content Lead Scoring Lead Ranking 100

ANNUITAS

DECEMBER 18, 2014

What got me thinking, however, was the connection between content, our buyers, and the automated nurture programs which marketing automation makes possible. The specific question that triggered my interest was this one: When developing your content do you create content for each stage of the buyer’s purchase journey?

Enterprise Management 100

Enterprise Management Lead Scoring Lead Ranking Content 100

ANNUITAS

MAY 27, 2014

Identify their common ground, and then search for more companies that share similar characteristics to build your target account list. Also, when negotiating for content syndication programs or email list rentals, see if you can limit the leads you receive to come from only target accounts.

Demand Generation 100

Demand Generation Lead Scoring Lead Ranking Enterprise Management 100

ANNUITAS

DECEMBER 7, 2011

And many marketers in search of El Dorado are being drawn like lemmings to the sea. Content mapping. And most of us are smart enough to smile and politely say, “No, thank you”. Yet, it seems that the promise of “gold at the end of the rainbow” is picking up steam with many in the B2B marketing space. A defined lead routing process.

Work Management 100

Work Management Marketing Automation Services Marketing Management Sales Qualified Leads 100

ANNUITAS

MAY 24, 2011

Because it is so much easier for buyers to get information, through websites, through search, through social media, they get a lot of their buying process done independent of your sales reps. Another important thing is to invest in a lot of good content. Let’s step back a bit to look at the big picture.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

APRIL 7, 2015

Content is King or so they say. However, there are many elements that are part of content creation that aren’t well understood by marketers and can impact content effectiveness. Design needs to be thoughtful, engaging and appropriate for the purpose of the content piece to help enable action by the buyer. Content type.

Marketing Management 100

Marketing Management Demand Generation Content Paper 100

ANNUITAS

JULY 12, 2022

We’ve been on a search for the ‘silver bullet’ – including whether optimized lead-pass and the role of inside sales/lead development teams could be the perfect marketing-to-sales bridge. But there is no silver bullet. Ultimately, a Growth organization must be organized around customer journey stewardship.

Organization 130

Organization B2B Marketing Lead Ranking Ad Building 130

ANNUITAS

DECEMBER 16, 2016

The more content that you have on your site, the more organized you must be. Here’s a list of some of the things to watch out for when you’re juggling content for your new site: Content version control (or lack-thereof). Wrong content/media in the wrong location on the site. Losing assets.

Marketing Websites 100

Marketing Websites Urgency Marketing Demand Generation Traffic 100

ANNUITAS

FEBRUARY 25, 2016

Identify their common ground, and then search for more companies that share similar characteristics to build your target account list. Author: Jason Stewart @ jstewart_1 Vice President, Strategic Content for ANNUITAS . Are they all using the same CRM system, or ERP? If that happens, you are really doing something right.

Top of Funnel 100

Top of Funnel Account Based Marketing Demand Generation ABM 100

ANNUITAS

MAY 19, 2015

It seems again and again, marketers are not able to keep up with the perpetual quest to obtain new skills in areas including marketing automation (now really a basic requirement for any marketer), analytics, content marketing, search engine optimization, content management systems and others.

Webinar Metrics 100

Webinar Metrics Class Marketo Demand Generation 100