Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. And duplicate content is ever more problematic. That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. You use the research to build your content strategy and information architecture. Find and retire old, duplicate content. MORE >>

And you can’t do that with boring, promotional content. And you can’t do it without helpful content that isn’t properly placed on the channels your prospects are using. The keys to inbound marketing success are search, social and great content that allow you to get found, get shared and gain the trust your prospects are looking for in a new business relationship… How Marketers Market. They search for answers to the questions those obstacles, challenges and risks pose. You need content that is engaging enough to get shared. MORE >>

by Jesse Noyes | Tweet this Content marketing is all the rage lately. Whether you call it content or inbound marketing.). But few marketers know how to measure the actual ROI of their content. Content Marketing ROI” , which was published by our partner Kapost and us, actually pins some numbers to the return on content marketing investments. We started out by looking at some of the upfront costs of putting in an ongoing content marketing process in place at mid- and large-sized businesses. What’s the Real ROI of Content Marketing? MORE >>

Content marketing is argued to be the “heartbeat” of many companies’ marketing efforts, without original intriguing content it is difficult for successful efforts to be delivered by a brand. There are many content marketing related infographics available to aid the understanding of its importance for today’s marketer. Not only can an infographic explain the value of content marketing, but also illustrate tactical recommendations associated to the B2B marketers’ strategy with content development initiatives. Understanding the Content Marketing Explosion. MORE >>

In the word of marketing, content is said to be King; it educates people so that they know, like, and trust you well enough to do business with you.  But great content doesn’t distribute itself.  According to Copyblogger’s Senior Editor Sonia Simone, “Content needs vehicles for people to pass it along, discuss its merits, argue over its controversies, blog it, mash it, tweet it, and even scrape it.”. And so this begs the question: If Content Is King, Then What’s Queen? Content is King, but marketing is Queen and the Queen runs the household.”  MORE >>