Trending Sources

Help Google help you optimize your content for search

Biznology

Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. And, if you do it right, your search results will be at least as pretty as these: I’m swinging a kettlebell for 90-seconds every 60-minutes. It’s really hard to get Google’s attention. Like this post?

Search Engine Marketing is Legion

Biznology

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. In that chat, I learned the difference between Search Engine Optimization and Search Engine Marketing: SEO is tactical, SEM is strategic.

Your team is the best content source for search

Biznology

So, don’t duck your staff when your aim is to win at search. However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? Stay away from the C-Suite because each of them already have their management team, board of directors, executive team, about us page content already. Admit it. Jimmy Fallon?)

Search success hinges on site speed

Biznology

When it comes to getting your site organically to the top of Google Search, you must care as much about how your web server performs in response to requests, demand, load, and even denial-of-service attacks as you do about responsive design, meta tags, keyword density, social signals, inbound marketing, content marketing, or the perfectly-turned page title. Good luck! Like this post?

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Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

You can only win search by winning social

Biznology

Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Have you spent thousands of dollars on search engine optimization (SEO) consultants and you’re still not ranking on Google the way you’d like? Google is Fighting a Robot Army and a Zombie Horde.

21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and  and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. How can marketers get the most out of search? General Search and Google Stats and Facts. 1.

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Searching For Content? Start Looking In.

Synecore

Even the most harried marketer holds the key to fast-but-fabulous content creation, right at your fingertips. Pick up the phone, reach across your desk, click a few keys, hang out around the water cooler, and you’ll find a wealth of content that’s relevant, timely, and interesting enough to share. Repurpose the Content You’ve Already Created. Fret not. In the backyard.

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How to Dramatically Improve Organic Search Traffic

Webbiquity

If you want to dramatically improve your organic search traffic , you have to make your website better. To dominate the search engines results, your website must stand out from all the others in your field. You have to continuously improve and give your users reasons to spend more time on your website and engage with your content. Write the best content possible.

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

What Google Really Doesn’t Want You To Know About Search

Biznology

Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). What’s the big deal that makes searching inside apps so important? Unfortunately for the search giant, their customers learned the lesson.

Is SEO Dead? Long Live Social Search!

B2B Marketing Insider

Let’s start with the basics of SEO.   A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. It then serves up content based on a digital algorithm that is tested and refined by user interaction. Often, however, basic search is only a crude indicator of intent.  It’s designed by the masses, and therefore it’s often wrong.

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Website search and filtering for content marketing

Biznology

Search methods can vary and, depending on your site content and the makeup of your audience, the underlying technology can be a challenge to pull off well. Beyond the technology, there are considerations about how search functionality serves your marketing goals. At first glance, free-form search would seem to be the obvious answer for most of us. Terminology.

Using Web Analytics and Search Marketing for Better Decision Making

Biznology

Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions.  How is your search marketing working? Your analytics are essential to your initial search marketing plan and improvement plans. Do you know how your Web analytics can drive your search improvement plan? How leading organizations assess their search marketing.

Do you have a unified search marketing strategy?

Biznology

Maybe it is just the constant shifting in tactics as a discipline becomes mature, but I’ve watched so many trends in search marketing over the years that it is easy to become jaded–to think that search marketing is dead, or that all of this stuff is “inside baseball” and nothing really matters. Content optimization is similar between SEO and WSO.

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

You’re doing a terrible job with search and social

Biznology

My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. He has been building is content empire for maybe over a decade. And why?

The essential guide to building your business through Twitter search

grow - Practical Marketing Solutions

 . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. If you search Google, Bing or Yahoo, your results will be articles, videos, and websites. But if you search Twitter, the results are real-time conversations. The basics of search are extremely easy to master. More Search Tips. Steelers.

Search Localization Changes Everything

KEO Marketing

Over the last two years Google has been focusing their efforts on better matching searchers with businesses in their own geographic area through localized search results. Here are some suggestions for being ranked higher in local search results. 1) Upgrade your Google my Business local business listing. Local SearchGoogle has released version 3.0 of Google My Business.

Write search optimized headlines but have a heart

Biznology

When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google , then for people. This is where Search Engine Optimization (SEO) and Online Reputation Management (ORM) converge, where I live. I had a big pitch yesterday in NYC yesterday so I rode my motorcycle up and back. To: WebEditors.

Study: How Much of Your Content Marketing Is Effective?

Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. Our content measurement survey from. 68% 16.7%

12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

Photo credit: Wikipedia. A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. These facts prove, if your brand is on the internet, a high rank on the search engines is a requirement to generate business.  also)–and is growing too.

What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content. All that did was change the shape of the content.

8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. Searchers are looking for the FASTEST path to desired content.

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3 Insights from Search Insider Summit

Biznology

I had the good fortune to deliver a keynote address  at the Search Insider Summit (SIS) in Key Largo, Florida on May 6th. The venues can’t be beat and your access to experts is unmatched in the world of search marketing conferences. This leads to impoverished investment in content marketing, and other problems. Voice search. We do this because queries are ambiguous.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

The search marketing no one talks about

Biznology

Search has been around a long time–since 1995–and even Google has been around since 1998. You would think that by now that we would all be doing every kind of search marketing there is. But most of us are wrong. I am sure that you are working on organic search, which most folks like to call Search Engine Optimization, or SEO. We don’t have a website search. .

Improve your content for website search

Biznology

Most of my clients want their website search to work–they really do. But they aren’t sure how to get all the folks who create the content all over their organization to do it right. You’ve probably heard that quote before, but how does it apply to website search? Don’t stand around hoping people will fix their content. You get what you measure.

Search: what is it good for?

Biznology

How well does Search serve us? Something I believe we all take for granted, or overlook entirely, is the nature of search. When we think of searching for something, most of us invariably look to Google. If we “Googled” Search Engines, we’d discover there are indeed alternatives, but with some limitations as well. The post Search: what is it good for?

Google Search is more Rain Man than Beautiful Mind

Biznology

It’s a little known fact, but something I try to remind everyone all the time, that Google Search has a lot of common with  Dustin Hoffman ‘s character in Rain Man,  Raymond Babbitt. Google Search has a lot of eccentricities. Google Search is More Rain Man Than A Beautiful Mind. Google Search is more Rain Man than A Beautiful Mind. So, I chose www.gerr.is.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Trade Show Appointments. properties).

The business of reviews and search and for small hotels and restaurants

Biznology

From my cursory search, TripAdvisor rules, Expedia is a top player, and Yelp dropped the ball by not being in Costa Rica at all. That said, Google does dominate search, and their meta-listing at the top of a Google search might make the review there quietly essential. The post The business of reviews and search and for small hotels and restaurants appeared first on Biznology.

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone. Second, optimize news releases themselves for search.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. The answer: through content marketing.

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Search and Replace Will Change Your Blog Forever

Biznology

Every word processor and text editor has a search and replace function. Global Search and Replace Modules and Plugins. There are a number of plug-ins you can try out for WordPress, including Find replace , Search and Replace , Real-Time Find and Replace (and, if you’re a total coder-hacker-geek, then you should try out Search RegEx. But no more! All those links!

How to achieve pure search results

grow - Practical Marketing Solutions

In its never-ending quest for search engine perfection, Google has created a search bubble just for you. When you do a search, your results may depend on what you have searched on before, your contact list and subject matter in GMail, your activities on Google+ and your physical location, to name a few factors. Your path to pure search results. Ironic, isn't it?

Have top influencers author your sites to appease Google search

Biznology

In my analogy, Google Hummingbird will require each website owner to find one or more social media passion-players and woo, hire, pay, or partner with them in order to get back on top of Google organic search. ” This method of allowing you to develop yourself not merely as a blog-writer or a content producer is brilliant. Good for you, bad for online business. Related articles.

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