ViewPoint

OCTOBER 30, 2012

Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing? In fact, most content marketing plans fail because they're invested in popular wisdom that is fatally flawed. Successful Content Marketing Creates Response. You’ve got to give prospects a compelling reason to ask for more content.

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

ViewPoint

MARCH 6, 2014

And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right? Some of it is direct marketing, such as email, display, and PPC search. Some of it is branding, such as blogging and YouTube.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

MAY 9, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. Protecting your online reputation is crucial in an era when conducting searches for information is a routine part of a buyer''s research, according to Jasmine Sandler. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via Marketing Land.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. But can you build enough content and who will come? Build it and they will come.”

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

ViewPoint

FEBRUARY 24, 2016

From Aberdeen Group: "Tele-prospecting is a valued complement to content marketing and inbound marketing and should be a component of any MQI-to-MQL Nurturing program. Is outbound and cold calling really dead? But it isn’t.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

ViewPoint

APRIL 18, 2012

He adds that this is part of a larger, content-driven marketing trend that includes rich media. He notes this evolution is surprising given the number of challenges that are out there, and yet it makes sense given content asset trending. So a better focus is, “What’s the content that’s being shared?

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

MAY 8, 2012

Produce engaging content. For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. Direct marketers are decidedly less sexy.constantly searching for the next idea that increases response.

Lead Scoring 120

Lead Scoring Lead Ranking Generation Leads 120