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Crimson Marketing

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Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)

Crimson Marketing

When a reader does a web search for a query, they’re scanning links provided by the search engine, clicking on the ones appearing to have the most relevant and desired information. Page Description – You have a little more room to be liberal with your content here (170 characters including spaces).

SEO 100
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4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

.” Connecting with your customers throughout all stages of the buyer’s journey requires a diversified content offer. B2B buyers consume ten pieces of third-party content for every one piece created by your business Click To Tweet. Your Content Influences the Buying Process. The Buying Process is More Social.

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20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]

Crimson Marketing

78% of CMOs think that custom content is the future of marketing. Content: Nearly 50% of companies now have content marketing strategies. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy.

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Forget Vanity Metrics: How To Get Serious About Marketing Analytics

Crimson Marketing

All this signals is an interest in your content, and not always from a qualified lead. Content Marketing. When you think about your content marketing solutions, you’re also thinking about how SEO fits into them. The problem is Google and other search engines are moving more and more towards personalized search results.

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4 Reasons Why Google+ is a Killer B2B Social Media Platform

Crimson Marketing

For example, by sharing that individual’s content and inviting them to private communities, private events, and private hangouts, you don’t just send them a message; you build and strengthen a relationship. Better Organic Search Results. Google Search. And this is a cornerstone of any marketing mix. Google’s Long-term Vision.

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How High Growth Companies Use Marketing Analytics to Their Advantage

Crimson Marketing

To find the answers, we surveyed 500 professional services firms in the accounting, technology, architecture, engineering, construction, and management consulting industries, asking wide-ranging questions about the marketing solutions and activities they used as well, as the outcomes of those efforts.

Analytics 100
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5 SEO Strategies You Need to Master [Infographic]

Crimson Marketing

Create authoritative content people want to read. Tell search engines which page is preferred (in case of duplicates). HTML tags tell search engines what the page is about. Richer search results. Better search rankings. High volume, low quality content. Get Quality Links. Google Authorship.