search-engine Content Related Topics 
Chris Koch
OCTOBER 7, 2011
Here are some examples: Most C-level executives are not in social media—they’re in search. They seek that information through search: 79% of c-level executives do at least three searches per day. They are more likely to encounter our content through search than through the social media channels themselves.
Chris Koch
OCTOBER 7, 2011
Here are some examples: Most C-level executives are not in social media—they’re in search. They seek that information through search: 79% of c-level executives do at least three searches per day. They are more likely to encounter our content through search than through the social media channels themselves.
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Chris Koch
FEBRUARY 4, 2012
I’m going to share my experiences in helping to build an engine for developing and disseminating good ideas for SAP (with names changed to protect the innocent and guilty alike). I know because I have a column in my Twitter dashboard that searches the term. Content” sounds so achingly dull and bland. What do you think?
Chris Koch
JANUARY 15, 2010
But it was clear that he had no concept of how difficult it is to write clear, compelling content about complex subjects. Marketers today are in the same position I was with that sales guy in 1995: Wondering how to explain the value and difficulty of creating clear, compelling content about a complex subject. The content engine.
Chris Koch
OCTOBER 16, 2009
These marketers take a direct role in finding and supporting internal bloggers and in helping them develop content. Of course, a good blogger can break through that suspicion with content that is interesting, unbiased and altruistic. Content inflexibility. The search engines don’t pay much attention to blogs with little content.
Chris Koch
DECEMBER 16, 2011
The (blank) in this case is “E” for “engine.” No one searching on S(blank)0 is going to find this post and I hope they don’t. Because if they’re searching for it and they work in marketing they are misguided. Do you use this S(blank)0 crap to write your content? And what does S(blank)0s mean? Let me explain.
Chris Koch
DECEMBER 16, 2011
The (blank) in this case is “E” for “engine.” No one searching on S(blank)0 is going to find this post and I hope they don’t. Because if they’re searching for it and they work in marketing they are misguided. Do you use this S(blank)0 crap to write your content? And what does S(blank)0s mean? Let me explain.
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